---
title: "Lala Lips — $217K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/lala-lips"
last_updated: "2026-08-11T15:50:01.836Z"
locale: en
meta:
description: "Niche score 39/100 · $217K/yr market · 140K searches/yr · $17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $217K/yr market · 140K searches/yr · $17.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lala Lips — $217K/yr Amazon US Niche (2026) - Flapen"
---
# **lala lips**
**Skip it**
Soft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 0Conversion 82Competition 4Returns 96Price range 70Avg price 82Brand share 0Review moat 44Quality gap 47
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.90**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.60–$27.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,100**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$217K**
$217K/yr · 140K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-55.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, lala lips is a $217K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lala lips market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$179K–$224K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- L'OCCITANE62% - Drunk Elephant29% - La Roche-Posay4% - Sol de Janeiro2% - Nécessaire2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.5% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/lala-lips/trend)
## **Top lala lips search terms**
- **loccitane lip balm**17K/yr+5.0%12.7% conv. - **drunk elephant lip balm**13K/yr-28.0%7.1% conv. - **la la leaf lip balm**24K/yr-80.7%0.4% conv. - **loccitane lip**10K/yr-23.2%11.1% conv. - **first aid beauty lip balm**7K/yr-29.7%0.9% conv. - **lala leaf lip balm**12K/yr-84.8%0.0% conv. - **la la lips lip balm**7K/yr-53.7%0.6% conv. - **lala lips**5K/yr-30.7%0.7% conv. - **loccitane lip balm stick**8K/yr-59.0%20.5% conv. - **lala lips lip balm**6K/yr-57.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/lala-lips/search-terms)
## **Top lala lips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$43K30%$65K40%$87K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan**L'OCCITANE**$10.63**4.2★3,220 rev](https://www.amazon.com/dp/B0009JQN9Y) [2**Drunk Elephant Lippe Balm - 3.7 g/.13 oz - Nourishing Lip Balm - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$21.50**4.6★479 rev](https://www.amazon.com/dp/B0CN3QNN3T) [3**LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz**L'OCCITANE**$12.97**4.4★1,065 rev](https://www.amazon.com/dp/B00R5DSC2I) [4**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**4.4★8,015 rev](https://www.amazon.com/dp/B07MSG1HPK) [5**Drunk Elephant Plump-C Tripeptide Lippe Mask- 20 g/ 0.7oz - Clean Clinical Skincare - Cruelty-Free- Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$27.43**4.5★65 rev](https://www.amazon.com/dp/B0F5BSTBQF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Drunk Elephant Plump-C Tripeptide Lippe Mask- 20 g/ 0.7oz - Clean Clinical Skincare - Cruelty-Free- Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$27.43**65 rev1y ago](https://www.amazon.com/dp/B0F5BSTBQF) [**Sol de Janeiro Brazilian Kiss Vegan Formula Hydrating Lip Butter Balm**Sol de Janeiro**$16.05**1,256 rev1y ago](https://www.amazon.com/dp/B0DVMS8NC6) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**600 rev1y ago](https://www.amazon.com/dp/B0DSGQ8Y5J) [**Drunk Elephant Lippe Balm - 3.7 g/.13 oz - Nourishing Lip Balm - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$21.50**479 rev2y ago](https://www.amazon.com/dp/B0CN3QNN3T) [**LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz**L'OCCITANE**$12.97**1,065 rev11y ago](https://www.amazon.com/dp/B00R5DSC2I)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan**L'OCCITANE**$10.63**4.2★**▲ 11%**](https://www.amazon.com/dp/B0009JQN9Y) [**LOCCITANE Ultra-Rich 10% Shea Butter Nourishing Lip Balm 0.40 fl oz**L'OCCITANE**$12.97**4.4★**— 9%**](https://www.amazon.com/dp/B00R5DSC2I) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**4.6★**— 5%**](https://www.amazon.com/dp/B0DSGQ8Y5J) [**Drunk Elephant Plump-C Tripeptide Lippe Mask- 20 g/ 0.7oz - Clean Clinical Skincare - Cruelty-Free- Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$27.43**4.5★**— 5%**](https://www.amazon.com/dp/B0F5BSTBQF) [**Drunk Elephant Lippe Balm - 3.7 g/.13 oz - Nourishing Lip Balm - Clean Clinical Skincare - Cruelty-Free - Dermatologist-Tested - Free of Essential Oils Silicones and Fragrance**Drunk Elephant**$21.50**4.6★**▼ 13%**](https://www.amazon.com/dp/B0CN3QNN3T)
**~~View all trending →~~**
## **What buyers say about lala lips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**31%
*“It is moisturizing”*
**Soft Feel**10%
*“Goes on smooth”*
**Smell**8%
*“clean scent”*
**Quality-Overall**7%
*“Quality balm”*
**Value For Money**6%
*“Worth the price”*
**Texture/Consistency-Overall**3%
*“Good texture”*
**Ease Of Application**3%
*“easy application”*
**Color**3%
*“I love the color”*
**Thickness**2%
*“I like the chunky container”*
**Adhesion/Stickiness**2%
*“doesnt get sticky or tacky”*
### **What buyers complain about **
**Value For Money**18%
*“Expensive”*
**Moist/Dry**17%
*“Not really moisturizing”*
**Smell**6%
*“it starts to get a weird smell”*
**Durability**4%
*“Mediocre product broke almost immediately”*
**Quality-Overall**3%
*“It wasn't a good product at all”*
**Color**3%
*“Turns orange on me ugh”*
**Thickness**3%
*“Its a thick”*
**Size-Overall**3%
*“its too small a container”*
**Functionality-Overall**2%
*“Doesnt work”*
**Adhesion/Stickiness**2%
*“It comes off sticky but its not”*
### **Top return reasons **
**Moist/Dry**19%
**Functionality-Overall**12%
**Advertised Vs Actual Product**9%
**Product Condition**7%
**Smell**7%
**Texture/Consistency-Overall**6%
**Adhesion/Stickiness**6%
**Size-Overall**5%
**Value For Money**4%
**Color**4%
## **Common questions**
- **Is lala lips profitable to sell on Amazon United States?**
- The niche generates $217K/yr across 7 tracked products. 90-day search growth is -55.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the lala lips niche?**
- 5 brands and 11 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lala lips?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.9%.
- **When does demand for lala lips peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the lala lips niche?**
- Listings span $9.60–$27.43; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.
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