---
title: "Labiales Mate 24 Horas Originales — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/labiales-mate-24-horas-originales"
last_updated: "2026-08-05T23:16:29.740Z"
locale: en
meta:
description: "Niche score 45/100 · $67K/yr market · 348K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $67K/yr market · 348K searches/yr · $8.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Labiales Mate 24 Horas Originales — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **labiales mate 24 horas originales**
**Skip it**
Prices mostly outside the sweet spot ($2.30–$11.48) — this niche doesn't clear our bar today.
Market size 17Growth 33Conversion 28Competition 77Returns 85Price range 0Avg price 24Brand share 51Review moat 9Quality gap 82
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.55**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$67K**
$67K/yr · 348K searches
**Review moat**
**Bad****32,607.03**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$2.30–$11.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, labiales mate 24 horas originales is a $67K/yr Amazon United States market (348K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labiales mate 24 horas originales market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**140**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**20%**
- MAYBELLINE36% - evpct15% - BestLand10% - Sulily7% - QiBest7% - REVLON6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/labiales-mate-24-horas-originales/trend)
## **Top labiales mate 24 horas originales search terms**
- **labiales mate 24 horas originales**214K/yr+15.9%1.3% conv. - **pintalabios permanente 24 horas**46K/yr-1.4%1.3% conv. - **laviales. larga. duracin 24 horas**19K/yr-5.5%0.6% conv. - **labiales magicos 24 horas originales**48K/yr-54.4%1.8% conv. - **listip 24 hours matte a prueba de agua**7K/yr-5.4%1.0% conv. - **evpct lipstick**6K/yr-9.6%1.7% conv. - **pintalabios a prueba de beso**3K/yr+45.9%2.8% conv. - **evpct**3K/yr-18.4%0.5% conv. - **permanent lipstick 24 hours**544/yr+8.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/labiales-mate-24-horas-originales/search-terms)
## **Top labiales mate 24 horas originales products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Mover Brown 1 Count Packaging May Vary**MAYBELLINE**$8.38**4.4★190,208 rev](https://www.amazon.com/dp/B07W59CNXQ) [2**6Pcs Matte Liquid Lipstick Makeup Set Matte liquid Long-Lasting Wear Non-Stick Cup Not Fade Waterproof Lip Gloss (Set A)**BestLand**$8.72**4.0★57,458 rev](https://www.amazon.com/dp/B083QNQQP9) [3**Sulily 3 Pcs Matte Lipstick for Women Rose Red Nude Liquid Lipstick Makeup**Sulily**$7.05**3.8★1,110 rev](https://www.amazon.com/dp/B0BXKBT9Y8) [4**evpct 3Pcs Magic Color Changing Lipstick Long Lasting Waterproof 24 Hours Original for Women Aloe Vera Strawberry Black Red Cherry PH Mood Permanent Color Changing Lipstick Lip Balm labial magico**evpct**$10.18**4.2★7,196 rev](https://www.amazon.com/dp/B09ZV192QV) [5**Jolilab 12Pcs Velvet Matte Lipstick Nude Matte Soft Dark Color Stick High Pigmented Long-Lasting Waterproof Lip Stick Lip Balm Beauty Cosmetics Gift for Women(01#-12#)**Jolilab**$9.27**4.2★1,740 rev](https://www.amazon.com/dp/B0DZNWSFJV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**2,121 rev6mo ago](https://www.amazon.com/dp/B0FTT9WMD9) [**Aloe Mood Lipstick 12 Assorted Lipsticks Color Changing Magic Lipstick Temperature Activated Lip Color**generic**$10.37**128 rev9mo ago](https://www.amazon.com/dp/B0FV27RR8B) [**IATMOMOD Maroon Red Matte Lipstick for Women Mature Long Lasting Waterproof Transfer-Proof Vegan Lip Bar 24 Hours Moisturizing Natural Lip Stain All-Day Lip Color M07#**IATMOMOD**$7.29**269 rev1y ago](https://www.amazon.com/dp/B0F8J3YG6V) [**Jolilab 12Pcs Velvet Matte Lipstick Nude Matte Soft Dark Color Stick High Pigmented Long-Lasting Waterproof Lip Stick Lip Balm Beauty Cosmetics Gift for Women(01#-12#)**Jolilab**$9.27**1,740 rev1y ago](https://www.amazon.com/dp/B0DZNWSFJV) [**Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count**MAYBELLINE**$8.99**13,834 rev1y ago](https://www.amazon.com/dp/B0DHF9X19V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Maybelline Color Sensational Ultimatte Matte Lipstick Non-Drying Intense Color Pigment More Truffle Cocoa Brown 1 Count**MAYBELLINE**$6.97**4.4★**▲ 266%**](https://www.amazon.com/dp/B08H3TSP2X) [**Revlon ColorStay Limitless Matte Liquid Lipstick Vegan Formula No-Budge Longwear Lip Color Long Lasting Lightweight/Comfortable Waterproof 006 Manifest 0.17 fl oz**REVLON**$10.03**4.4★**▲ 173%**](https://www.amazon.com/dp/B0CGCH8JGX) [**MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Wild At Heart 1 Count**MAYBELLINE**$8.62**4.2★**▲ 97%**](https://www.amazon.com/dp/B0DHF3S3CS) [**Maybelline Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Kneehigh 1 Count**MAYBELLINE**$8.99**4.2★**▲ 92%**](https://www.amazon.com/dp/B0DHF9X19V) [**MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)**MAYBELLINE**$7.92**4.4★**▲ 67%**](https://www.amazon.com/dp/B0FTT9WMD9)
**~~View all trending →~~**
## **What buyers say about labiales mate 24 horas originales**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Color accurate”*
**Durability**8%
*“Stays on all day”*
**Quality-Overall**8%
*“high quality lipstick”*
**Value For Money**6%
*“Excellent value for money”*
**Moist/Dry**5%
*“Very moisturizing”*
**Soft Feel**4%
*“Creamy and smooth”*
**Ease Of Application**2%
*“Applicator is great”*
**Color Fading/Discoloration**2%
*“Great colors that stay on”*
**Ease Of Use**2%
*“They go on easy”*
**Gifting Purpose**2%
*“Birthday gifts”*
### **What buyers complain about **
**Color**23%
*“Bad color”*
**Moist/Dry**11%
*“Too dry”*
**Durability**10%
*“BREAK OFF EASY”*
**Adhesion/Stickiness**6%
*“The stickiness never went away”*
**Quality-Overall**4%
*“Very cheap quality”*
**Smell**3%
*“have a weird smell”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Smudge Resistance**2%
*“it smears everywhere”*
**Value For Money**2%
*“The price was a little high”*
**Stain Resistance**2%
*“It stains frl”*
### **Top return reasons **
**Color**56%
**Advertised Vs Actual Product**12%
**Moist/Dry**6%
**Quality-Overall**3%
**Functionality-Overall**3%
**Product Condition**3%
**Adhesion/Stickiness**2%
**Texture/Consistency-Overall**2%
**Stain Resistance**2%
**Smell**2%
## **Common questions**
- **Is labiales mate 24 horas originales profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 40 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the labiales mate 24 horas originales niche?**
- 18 brands and 140 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in labiales mate 24 horas originales?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.5%.
- **When does demand for labiales mate 24 horas originales peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the labiales mate 24 horas originales niche?**
- Listings span $2.30–$11.48; the average listing price is $8.55 (sweet spot $15–$100). The average incumbent carries 32,607 reviews — the moat a new listing must climb.
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