---
title: "La Roche Posay Lip Balm — $984K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/la-roche-posay-lip-balm"
last_updated: "2026-08-10T00:10:23.366Z"
locale: en
meta:
description: "Niche score 44/100 · $984K/yr market · 508K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $984K/yr market · 508K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "La Roche Posay Lip Balm — $984K/yr Amazon US Niche (2026) - Flapen"
---
# **la roche posay lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 77Growth 6Conversion 99Competition 25Returns 98Price range 56Avg price 41Brand share 0Review moat 20Quality gap 27
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$984K**
$984K/yr · 508K searches
**Price range**
**Good****$6.56–$25.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.95**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****13,641.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-38.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, la roche posay lip balm is a $984K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **la roche posay lip balm market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$876K–$1.1M**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- O'Keeffe's76% - The Ordinary21% - Neosporin2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/la-roche-posay-lip-balm/trend)
## **Top la roche posay lip balm search terms**
- **okeefe lip repair**146K/yr-33.9%21.9% conv. - **okeeffes lip repair**62K/yr-30.0%19.5% conv. - **the ordinary lip**41K/yr-36.5%5.4% conv. - **ordinary lip**26K/yr-33.9%6.0% conv. - **the ordinary lip balm**34K/yr-35.8%8.3% conv. - **neosporin lip treatment**36K/yr-56.7%4.5% conv. - **o keefe lip repair**29K/yr-45.7%20.1% conv. - **ordinary lip balm**30K/yr-43.2%8.8% conv. - **okeefe lip balm**17K/yr-36.5%15.6% conv. - **okeeffes lip balm**12K/yr-19.6%14.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/la-roche-posay-lip-balm/search-terms)
## **Top la roche posay lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$98K20%$197K30%$295K40%$394K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OKeeffes Lip Repair Lip Balm With Cooling Relief for Dry Cracked Lips - Stick (Twin Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$6.77**4.7★8,045 rev](https://www.amazon.com/dp/B0BFXLQSWX) [2**The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz**The Ordinary**$9.14**4.4★1,960 rev](https://www.amazon.com/dp/B0D8CXZKF3) [3**OKeeffes Lip Repair Unscented Lip Balm for Dry Cracked Lips - Stick (Twin Pack) - Moisturizer for Very Dry Lips**O'Keeffe's**$8.09**4.6★31,065 rev](https://www.amazon.com/dp/B07N4PVLB7) [4**OKeeffes Lip Repair SPF 35 Lip Balm - Stick (3 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$15.39**4.7★6,452 rev](https://www.amazon.com/dp/B07D5RGLPJ) [5**OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (3 Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$9.85**4.6★2,330 rev](https://www.amazon.com/dp/B0CYQSQRKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Ordinary Squalane + Amino Acids Hydrating Lip Balm for Lips Elbows and Cuticles 0.5 Fl Oz**The Ordinary**$9.14**1,960 rev2y ago](https://www.amazon.com/dp/B0D8CXZKF3) [**OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (3 Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$9.85**2,330 rev2y ago](https://www.amazon.com/dp/B0CYQSQRKN) [**OKeeffes Lip Repair Lip Balm With Cooling Relief for Dry Cracked Lips - Stick (Twin Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$6.77**8,045 rev3y ago](https://www.amazon.com/dp/B0BFXLQSWX) [**OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (Twin Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$8.04**2,330 rev4y ago](https://www.amazon.com/dp/B0B272MZVT) [**OKeeffes Lip Repair Night Treatment Lip Balm for Dry Cracked Lips - 0.25 Ounce Jar (2 Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$13.50**16,806 rev6y ago](https://www.amazon.com/dp/B08DDCDV6G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OKeeffes Lip Repair Lip Balm Set for Dry Cracked Lips - Stick (Pack of 3: 1 Cooling + 1 Unscented + 1 SPF) - Moisturizer for for Extremely Cracked Dry Lips**O'Keeffe's**$9.63**4.6★**▲ 56%**](https://www.amazon.com/dp/B07WRSZ46F) [**OKeeffes Lip Repair SPF 35 Lip Balm - Stick (3 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$15.39**4.7★**▲ 54%**](https://www.amazon.com/dp/B07D5RGLPJ) [**OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (Twin Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$8.04**4.6★**▲ 53%**](https://www.amazon.com/dp/B0B272MZVT) [**OKeeffes Lip Repair SPF 35 Lip Balm - Stick (1 Pack) - Sun-Safe Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$6.56**4.7★**▲ 50%**](https://www.amazon.com/dp/B07BHB99BY) [**OKeeffes Lip Repair Lip Balm With Cooling Relief for Dry Cracked Lips - Stick (4 Pack) - Moisturizer for Very Dry Lips**O'Keeffe's**$16.50**4.7★**▲ 42%**](https://www.amazon.com/dp/B01M69QL5K)
**~~View all trending →~~**
## **What buyers say about la roche posay lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**27%
*“SUPER hydrating”*
**Quality-Overall**12%
*“Better than other brands”*
**Soft Feel**12%
*“smooth on application”*
**Efficiency**7%
*“It's very effective”*
**Value For Money**6%
*“Good value”*
**Smell**5%
*“I love the cherry scent to it”*
**Durability**5%
*“great product- been using for years”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Adhesion/Stickiness**2%
*“comfortable without feeling heavy or sticky”*
**Texture/Consistency-Overall**2%
*“the texture is very soft”*
### **What buyers complain about **
**Moist/Dry**11%
*“Not hydrating at all”*
**Size-Overall**10%
*“Very small jars”*
**Value For Money**10%
*“Not worth the price”*
**Allergies**9%
*“Allergic reaction”*
**Functionality-Overall**7%
*“this doesnt work well”*
**Durability**6%
*“Broke”*
**Thickness**5%
*“thin consistency”*
**Quality-Overall**4%
*“Garbage qthrew our after opening dont buyv”*
**Ease Of Use**3%
*“very hard to use”*
**Adhesion/Stickiness**2%
*“It is a little sticky”*
### **Top return reasons **
**Functionality-Overall**21%
**Advertised Vs Actual Product**15%
**Value For Money**9%
**Moist/Dry**7%
**Adhesion/Stickiness**7%
**Smell**6%
**Size-Overall**6%
**Product Condition**5%
**Defective Material/Parts**4%
**Ease Of Use**3%
## **Common questions**
- **Is la roche posay lip balm profitable to sell on Amazon United States?**
- The niche generates $984K/yr across 15 tracked products. 90-day search growth is -38.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the la roche posay lip balm niche?**
- 3 brands and 65 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in la roche posay lip balm?**
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for la roche posay lip balm peak?**
- Demand peaks in Mar–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the la roche posay lip balm niche?**
- Listings span $6.56–$25.57; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 13,641 reviews — the moat a new listing must climb.
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