---
title: "Kylie Jenner Perfume — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kylie-jenner-perfume"
last_updated: "2026-08-11T15:51:54.747Z"
locale: en
meta:
description: "Niche score 31/100 · $89K/yr market · 113K searches/yr · $32.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $89K/yr market · 113K searches/yr · $32.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kylie Jenner Perfume — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **kylie jenner perfume**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 10Conversion 30Competition 5Returns 99Price range 95Avg price 95Brand share 0Review moat 24Quality gap 17
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.96–$61.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,676.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$89K**
$89K/yr · 113K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kylie jenner perfume is a $89K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kylie jenner perfume market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$98K–$131K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Sol de Janeiro97% - SEPARO3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kylie-jenner-perfume/trend)
## **Top kylie jenner perfume search terms**
- **59 sol de janeiro**21K/yr+22.1%4.3% conv. - **cheirosa 59**19K/yr+0.5%4.8% conv. - **sol janeiro 59**5K/yr+10.2%5.5% conv. - **59 perfume**6K/yr-16.3%5.1% conv. - **sol de janerio 59**3K/yr+2.6%5.6% conv. - **sol de janeiro 58**4K/yr-1.5%1.2% conv. - **sol de janiero 59**2K/yr+7.6%9.6% conv. - **cheirosa 59 perfume mist**581/yr+29.1%6.3% conv. - **soldejaneiro 59**1K/yr-8.8%5.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kylie-jenner-perfume/search-terms)
## **Top kylie jenner perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$27K45%$40K60%$54K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.46**4.7★7,088 rev](https://www.amazon.com/dp/B0CN3QCQTD) [2**Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist 240mL/8.1 fl oz.**Sol de Janeiro**$34.76**4.7★7,088 rev](https://www.amazon.com/dp/B0CN3TNZCV) [3**SOL DE JANEIRO Delicia Drench Jet Set**Sol de Janeiro**$30.38**4.7★19,389 rev](https://www.amazon.com/dp/B0DS6L2L3D) [4**SOL DE JANEIRO Cheirosa 59 Hair & Body Fragrance Mist Refill 240mL/8 fl oz**Sol de Janeiro**$30.50**4.8★693 rev](https://www.amazon.com/dp/B0FFDYD43X) [5**Thick Baby Play Mat for Floor 59 x 71 Playpen Mat Large Tummy Time Foam Mats Soft Support & Plush Feel Nursery Kids Rug Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey**SEPARO**$61.92**4.8★1,284 rev](https://www.amazon.com/dp/B0DBH5QFN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOL DE JANEIRO Cheirosa 59 Hair & Body Fragrance Mist Refill 240mL/8 fl oz**Sol de Janeiro**$30.50**693 rev1y ago](https://www.amazon.com/dp/B0FFDYD43X) [**SOL DE JANEIRO Delicia Drench Jet Set**Sol de Janeiro**$30.38**19,389 rev1y ago](https://www.amazon.com/dp/B0DS6L2L3D) [**Sol de Janeiro Delicia Drench Shower Oil 13 fl oz**Sol de Janeiro**$24.78**1,447 rev1y ago](https://www.amazon.com/dp/B0DS6NQW3Q) [**Thick Baby Play Mat for Floor 59 x 71 Playpen Mat Large Tummy Time Foam Mats Soft Support & Plush Feel Nursery Kids Rug Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey**SEPARO**$61.92**1,284 rev1y ago](https://www.amazon.com/dp/B0DBH5QFN5) [**Sol de Janeiro Delicia Drench Body Butter (75mL/2.5 oz.)**Sol de Janeiro**$21.96**2,747 rev2y ago](https://www.amazon.com/dp/B0CGVW6B74)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thick Baby Play Mat for Floor 59 x 71 Playpen Mat Large Tummy Time Foam Mats Soft Support & Plush Feel Nursery Kids Rug Easy Care with Non-Slip Cushioned for Infant Kids and Toddler Crawling Grey**SEPARO**$61.92**4.8★**▲ 130%**](https://www.amazon.com/dp/B0DBH5QFN5) [**Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist 240mL/8.1 fl oz.**Sol de Janeiro**$34.76**4.7★**▲ 20%**](https://www.amazon.com/dp/B0CN3TNZCV) [**SOL DE JANEIRO Cheirosa 59 Hair & Body Fragrance Mist Refill 240mL/8 fl oz**Sol de Janeiro**$30.50**4.8★**— 7%**](https://www.amazon.com/dp/B0FFDYD43X) [**Sol de Janeiro Delicia Drench Shower Oil 13 fl oz**Sol de Janeiro**$24.78**4.8★**— 2%**](https://www.amazon.com/dp/B0DS6NQW3Q) [**Sol de Janeiro Cheirosa 59 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.**Sol de Janeiro**$24.46**4.7★**— 4%**](https://www.amazon.com/dp/B0CN3QCQTD)
**~~View all trending →~~**
## **What buyers say about kylie jenner perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Beautiful fragrance”*
**Soft Feel**6%
*“it's super soft”*
**Quality-Overall**4%
*“Good quality lotion”*
**Moist/Dry**4%
*“Doesn't dry my skin”*
**Value For Money**3%
*“Great Value”*
**Size-Overall**3%
*“Excellent size”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Suitability Dry Skin**1%
*“is great for dry skin”*
**Durability**1%
*“lasts all day”*
**Lather**1%
*“The lather is great”*
### **What buyers complain about **
**Smell**34%
*“And the scent doesn't last at all”*
**Value For Money**9%
*“But expensive”*
**Durability**8%
*“Doesn't last”*
**Size-Overall**6%
*“Tiny Bottle”*
**Moist/Dry**2%
*“mine was really dry it was hard to spread on the arms”*
**Quality-Overall**2%
*“Id expect better quality control”*
**Product Condition**1%
*“looks like it has been used”*
**Breathability**1%
*“not so overwhelming that it causes breathing issues or allergies”*
**Suitability Dry Skin**1%
*“It does not last that long on your skin”*
**Allergies**1%
*“This product caused me a huge allergic skin reaction on my neck and face”*
### **Top return reasons **
**Smell**54%
**Size-Overall**18%
**Advertised Vs Actual Product**5%
**Product Condition**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**3%
**Value For Money**2%
**Thickness**2%
**Oily/Greasy**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is kylie jenner perfume profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 7 tracked products. 90-day search growth is -30.0%. Flapen's verdict: Skip it (31/100).
- **How competitive is the kylie jenner perfume niche?**
- 2 brands and 5 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kylie jenner perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- **When does demand for kylie jenner perfume peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 19.4× the quietest.
- **What does it cost to enter the kylie jenner perfume niche?**
- Listings span $21.96–$61.92; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 5,677 reviews — the moat a new listing must climb.
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