---
title: "Kylie Cosmetics — $258K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kylie-cosmetics"
last_updated: "2026-08-11T14:09:29.312Z"
locale: en
meta:
description: "Niche score 37/100 · $258K/yr market · 709K searches/yr · $35.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $258K/yr market · 709K searches/yr · $35.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kylie Cosmetics — $258K/yr Amazon US Niche (2026) - Flapen"
---
# **kylie cosmetics**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 22Conversion 13Competition 25Returns 27Price range 88Avg price 95Brand share 0Review moat 72Quality gap 63
**Avg price**
**Incredible****$35.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.41–$76.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****619.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$258K**
$258K/yr · 709K searches
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-5.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, kylie cosmetics is a $258K/yr Amazon United States market (709K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kylie cosmetics market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$216K–$288K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#570**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **13.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**170**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- KYLIE69% - Kylie Cosmetics25% - SUUKSESS3% - Flora Nikrooz1% - Nature Republic1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kylie-cosmetics/trend)
## **Top kylie cosmetics search terms**
- **kylie cosmetics**389K/yr-5.5%0.4% conv. - **kylie lip kit**145K/yr-11.3%1.9% conv. - **kylie**35K/yr+10.1%0.1% conv. - **kylie jenner**35K/yr+24.0%0.2% conv. - **kylie jenner lip kit**23K/yr-25.2%1.7% conv. - **kylie lipstick**12K/yr+9.0%0.7% conv. - **kylie lip**11K/yr+11.1%1.1% conv. - **kyle cosmetics**10K/yr+10.5%0.5% conv. - **kylie jenner lipstick**7K/yr+10.0%1.2% conv. - **kylie cosmetics lip kits**3K/yr+868.7%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kylie-cosmetics/search-terms)
## **Top kylie cosmetics products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$77K40%$103K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)**KYLIE**$28.05**4.5★26 rev](https://www.amazon.com/dp/B0FTKRVYHS) [2**Matte Lip Kit - 808 Kylie by Kylie Cosmetics for Women - 2 Pc 0.10oz Matte Liquid Lipstick 0.03oz Lip Liner**KYLIE**$30.65**4.4★71 rev](https://www.amazon.com/dp/B0CNQ6L9G6) [3**Kylie Jenner Cosmetics Lip Kit -(Bare) Liquid Lipstick And Lip Liner Matte**KYLIE**$30.59**4.2★180 rev](https://www.amazon.com/dp/B07V5G5HJZ) [4**Kylie Jenner Cosmetics Lip Kit in Shade Candy K by Kylie Cosmetics**Kylie Cosmetics**$30.81**4.1★49 rev](https://www.amazon.com/dp/B01MR4SI4E) [5**KYLIE JENNER LIP KIT In Shade KOKO K by Kylie Cosmetics**Kylie Cosmetics**$29.84**4.1★25 rev](https://www.amazon.com/dp/B071JCKC9T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cosmic Kylie Jenner 3-Piece Gift Set**Kylie Cosmetics**$70.17**32 rev10mo ago](https://www.amazon.com/dp/B0FQPJ93XR) [**Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)**KYLIE**$28.05**26 rev1y ago](https://www.amazon.com/dp/B0FTKRVYHS) [**Kylie Cosmetics by Kylie Jenner cosmic eau de parfum 50 ml | ambery floral**Kylie Cosmetics**$76.37**164 rev2y ago](https://www.amazon.com/dp/B0D4GB3GMD) [**Nature Republic HONEY MELTING LIP PLUMPING (11 PINK) SOFT LIP STICK Tint & Plump Hydrating Gloss Moisturizing balms Volumizing formula & Sheer tint Glowy Finish korean make up**Nature Republic**$9.41**7,468 rev2y ago](https://www.amazon.com/dp/B0CWN3MD25) [**Kylie High Gloss Gina 324 Mauve Pink With Pink Shimmer**Kylie Cosmetics**$23.21**12 rev2y ago](https://www.amazon.com/dp/B0CS5SR3YZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUUKSESS Women Sexy Square Neck Thong Bodysuit Backless Sleeveless Cami Body Suit Top (Black S)**SUUKSESS**$25.72**4.4★**▲ 353%**](https://www.amazon.com/dp/B0C58DMTVN) [**Flora Nikrooz Womens Kylie Charmeuse Chemise Ivory M**Flora Nikrooz**$64.62**4.5★**▲ 317%**](https://www.amazon.com/dp/B099C23QN8) [**Cosmic Kylie Jenner 3-Piece Gift Set**Kylie Cosmetics**$70.17**4.2★**▲ 99%**](https://www.amazon.com/dp/B0FQPJ93XR) [**Kylie Cosmetics Liquid Lipskick and Lip Liner Kit - shade 100 Posie K 0.10 fl oz (3 ml) & 0.039 oz (1.1 g)**KYLIE**$28.05**4.5★**▲ 58%**](https://www.amazon.com/dp/B0FTKRVYHS) [**Kylie High Gloss Gina 324 Mauve Pink With Pink Shimmer**Kylie Cosmetics**$23.21**4.4★**▲ 39%**](https://www.amazon.com/dp/B0CS5SR3YZ)
**~~View all trending →~~**
## **What buyers say about kylie cosmetics**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Smell is very strong”*
**Color**22%
*“Color is clear”*
**Durability**8%
*“Great staying power”*
**Quality-Overall**7%
*“the liner is excellent”*
**Soft Feel**6%
*“Feels good & stays on for the most part”*
**Value For Money**4%
*“Great affordable option”*
**Moist/Dry**3%
*“Less dry and still longer earring lip color”*
**Gifting Purpose**2%
*“Great gift, arrived in perfect condition and has very nice tone”*
**Advertised Vs Actual Product**2%
*“Just as described”*
**Suitability Combination Skin**2%
*“Beautiful just kissed look with gloss and color that make your lips look plump and dewy”*
### **What buyers complain about **
**Color**20%
*“The color isn't especially good on me, either”*
**Smell**17%
*“This is not the real perfume”*
**Durability**7%
*“just doesnt last long enough”*
**Adhesion/Stickiness**6%
*“How it feels not sticky or anything”*
**Value For Money**5%
*“Not worth the price”*
**Moist/Dry**4%
*“they dry out the lips after use”*
**Size-Overall**3%
*“Size up for longer torsos”*
**Thickness**3%
*“thick like a chapstick”*
**Damage/Burn Hair**3%
*“This burned my lips”*
**Hard Feel**3%
*“Wasn't soft like expected”*
### **Top return reasons **
**Size-Overall**38%
**Color**17%
**Length**8%
**Advertised Vs Actual Product**6%
**Chest Fit**4%
**Material Quality**3%
**Thin**3%
**Product Condition**2%
**Strap/String Quality**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is kylie cosmetics profitable to sell on Amazon United States?**
- The niche generates $258K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the kylie cosmetics niche?**
- 5 brands and 170 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kylie cosmetics?**
- Top complaints mined from reviews: Color, Smell, Durability. The return rate is 4.8%.
- **When does demand for kylie cosmetics peak?**
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the kylie cosmetics niche?**
- Listings span $9.41–$76.37; the average listing price is $35.94 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.
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