---
title: "Kyle Richards Amazon Favorites — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kyle-richards-amazon-favorites"
last_updated: "2026-08-11T20:51:55.374Z"
locale: en
meta:
description: "Niche score 44/100 · $116K/yr market · 61K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $116K/yr market · 61K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kyle Richards Amazon Favorites — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **kyle richards amazon favorites**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 91Competition 27Returns 97Price range 75Avg price 81Brand share 0Review moat 15Quality gap 60
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.77–$34.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$116K**
$116K/yr · 61K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,634.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kyle richards amazon favorites is a $116K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kyle richards amazon favorites market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$104K–$139K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Maskiss62% - DERMORA26% - Taimand8% - grace & stella3% - SDIW1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kyle-richards-amazon-favorites/trend)
## **Top kyle richards amazon favorites search terms**
- **maskiss 24k gold under eye patches**13K/yr+3.1%13.7% conv. - **dermora 24k gold under eye patches**9K/yr-29.6%8.4% conv. - **maskiss under eye patches**7K/yr-14.9%7.7% conv. - **maskiss**5K/yr+24.2%4.9% conv. - **demora 24k gold eye mask puffy eyes**5K/yr+3.9%7.3% conv. - **24 karat gold eye patches**6K/yr-36.6%7.7% conv. - **dermora golden glow under eye patches**4K/yr-1.9%8.6% conv. - **dermora**3K/yr-23.5%4.5% conv. - **dermora eye patches**2K/yr-19.7%6.0% conv. - **dermora under eye patches**2K/yr-30.7%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kyle-richards-amazon-favorites/search-terms)
## **Top kyle richards amazon favorites products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$23K30%$35K40%$46K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maskiss 24k Gold Under Eye Patches (50 Pairs) eye mask Collagen Skin Care Products Eye Patches for Puffy Eyes eye masks for dark circles and puffiness**Maskiss**$24.39**4.4★13,838 rev](https://www.amazon.com/dp/B0BDDJGXDY) [2**Maskiss 24k Gold Under Eye Patches (25 Pairs) eye mask Collagen Skin Care Products Eye Patches for Puffy Eyes eye masks for dark circles and puffiness**Maskiss**$14.88**4.4★13,838 rev](https://www.amazon.com/dp/B0BDD7D34M) [3**DERMORA Golden Glow Under Eye Patches - 100 Pairs Individually Packed Hydrating Soft Gel Eye Masks for Puffiness Wrinkles Dark Circles & Fine Lines Glowing Skin Travel Friendly**DERMORA**$34.14**4.3★44,047 rev](https://www.amazon.com/dp/B08MF6J6KB) [4**Taimand Under Eye Patches (30 Pairs) 24K Gold Under Eye Mask for Puffy Eyes Dark Circles Bags and Wrinkles with Collagen Relieves Pressure and Reduces Wrinkles Revitalises and Refreshes Your Skin**Taimand**$8.77**4.3★8,354 rev](https://www.amazon.com/dp/B0C4NWGVTF) [5**DERMORA Golden Glow Under Eye Patches - 15 Pairs Individually Packed Hydrating Soft Gel Eye Masks for Puffiness Wrinkles Dark Circles & Fine Lines Glowing Skin Travel Friendly**DERMORA**$11.33**4.3★44,047 rev](https://www.amazon.com/dp/B07DVN2H6B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Maskiss Under Eye Patches (15 Pairs) 3 Colors Eye Masks Gift Set for Dark Circles Puffy Eyes Undereye Bags and Wrinkles Self Care Gifts for Birthday & Bachelorette Party**Maskiss**$14.04**534 rev1y ago](https://www.amazon.com/dp/B0DSHQ2MGF) [**Maskiss Under Eye Patches(50 Pairs) 24K Gold Caffeine Hyaluronic Acid Aloe Vera Eye Masks for Dark Circles Puffy Eyes Undereye Bags Eye Skin Care Gift Set for Bachelorette Party Favors**Maskiss**$24.44**13,838 rev1y ago](https://www.amazon.com/dp/B0DQL4DWM8) [**Maskiss Under Eye Patches(25 Pairs) 24K Gold Caffeine Hyaluronic Acid Aloe Vera Eye Masks for Dark Circles Puffy Eyes Undereye Bags Eye Skin Care Gift Set for Bachelorette Party Favors**Maskiss**$14.72**13,838 rev1y ago](https://www.amazon.com/dp/B0DQL1MLW3) [**Maskiss Under Eye Patches (50 Pairs) Caffeine Eye Masks for Dark Circles Puffy Eyes Undereye Bags Collagen Eye Patches for Wrinkles and Puffiness Skin Care Gift for Her**Maskiss**$24.15**13,838 rev1y ago](https://www.amazon.com/dp/B0DHK34J3Y) [**Maskiss Under Eye Patches (25 Pairs) Caffeine Eye Masks for Dark Circles Puffy Eyes Undereye Bags Collagen Eye Patches for Wrinkles and Puffiness Skin Care Gift for Her**Maskiss**$14.94**13,838 rev1y ago](https://www.amazon.com/dp/B0DHJYXL4D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SDIW 100PCS KN95 Black Face Masks 5 Layer Filter Efficiency95% with Elastic Ear Loop and Nose Bridge Clip Breathable Mask**SDIW**$12.70**4.6★**▲ 396%**](https://www.amazon.com/dp/B09QS3ZBSM) [**Maskiss Under Eye Patches (50 Pairs) Caffeine Eye Masks for Dark Circles Puffy Eyes Undereye Bags Collagen Eye Patches for Wrinkles and Puffiness Skin Care Gift for Her**Maskiss**$24.15**4.4★**▲ 221%**](https://www.amazon.com/dp/B0DHK34J3Y) [**Maskiss Under Eye Patches (25 Pairs) Caffeine Eye Masks for Dark Circles Puffy Eyes Undereye Bags Collagen Eye Patches for Wrinkles and Puffiness Skin Care Gift for Her**Maskiss**$14.94**4.4★**▲ 165%**](https://www.amazon.com/dp/B0DHJYXL4D) [**DERMORA Golden Glow Under Eye Patches - 15 Pairs Individually Packed Hydrating Soft Gel Eye Masks for Puffiness Wrinkles Dark Circles & Fine Lines Glowing Skin Travel Friendly**DERMORA**$11.33**4.3★**▲ 104%**](https://www.amazon.com/dp/B07DVN2H6B) [**grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)**grace & stella**$20.66**4.4★**▲ 90%**](https://www.amazon.com/dp/B014E2D6BY)
**~~View all trending →~~**
## **What buyers say about kyle richards amazon favorites**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**13%
*“Very good hydrated”*
**Quality-Overall**12%
*“Excellent Quality”*
**Value For Money**9%
*“Best deal”*
**Soft Feel**9%
*“My skin feels smooth”*
**Ease Of Use**7%
*“Comfortable to wear”*
**Efficiency**4%
*“Works well”*
**Comfort-Overall**4%
*“They are comfortable”*
**Suitability Dry Skin**4%
*“They deeply moisturize”*
**Ease Of Application**3%
*“feel very good when applying”*
**Suitability Combination Skin**3%
*“soothing on the skin”*
### **What buyers complain about **
**Functionality-Overall**16%
*“No results”*
**Grip**9%
*“Doesnt stay in place”*
**Moist/Dry**7%
*“They are dry”*
**Value For Money**7%
*“not worth the price”*
**Allergies**6%
*“Causes rash”*
**Adhesion/Stickiness**6%
*“Not sticking”*
**Thickness**5%
*“Too thick”*
**Quality-Overall**5%
*“Bad quality”*
**Symptom Reduction**3%
*“Have not seen any improvement”*
**Smell**3%
*“Chemical smell”*
### **Top return reasons **
**Functionality-Overall**20%
**Adhesion/Stickiness**16%
**Advertised Vs Actual Product**14%
**Moist/Dry**8%
**Value For Money**7%
**Size-Overall**6%
**Defective Material/Parts**5%
**Quality-Overall**2%
**Grip**2%
**Smell**2%
## **Common questions**
- **Is kyle richards amazon favorites profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 18 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kyle richards amazon favorites niche?**
- 5 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kyle richards amazon favorites?**
- Top complaints mined from reviews: Functionality-Overall, Grip, Moist/Dry. The return rate is 0.6%.
- **When does demand for kyle richards amazon favorites peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the kyle richards amazon favorites niche?**
- Listings span $8.77–$34.14; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 21,635 reviews — the moat a new listing must climb.
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