---
title: "Kukui Nut Oil — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kukui-nut-oil"
last_updated: "2026-08-11T15:51:07.340Z"
locale: en
meta:
description: "Niche score 51/100 · $68K/yr market · 58K searches/yr · $20.49 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $68K/yr market · 58K searches/yr · $20.49 avg price. A small market ($68K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kukui Nut Oil — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **kukui nut oil**
**Worth a look**
Shows low returns (0.7%), but a small market ($68K/yr) keeps it on the watch list.
Market size 17Growth 44Conversion 65Competition 50Returns 97Price range 82Avg price 89Brand share 45Review moat 62Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.50–$49.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,014.43**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+15.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$68K**
$68K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, kukui nut oil is a $68K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kukui nut oil market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$82K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#1,730**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **76%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**390**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**16%**
- Oils of Aloha25% - Soapeauty20% - Alba Botanica13% - Leven Rose11% - Naturevibe Botanicals8% - Dr Adorable7% - Open — no brand owns it (5 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kukui-nut-oil/trend)
## **Top kukui nut oil search terms**
- **kukui nut oil**29K/yr+10.5%6.7% conv. - **kukui oil**22K/yr+16.8%3.9% conv. - **kukui**4K/yr+91.2%1.0% conv. - **kukui nut oil organic**3K/yr-22.8%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kukui-nut-oil/search-terms)
## **Top kukui nut oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oils of Aloha Hawaii Kukui Oil No Fragrance 4 Fluid Ounce**Oils of Aloha**$20.80**4.8★660 rev](https://www.amazon.com/dp/B0001O6EAA) [2**Leven Rose Kukui Nut Oil 4 oz Cold-Pressed and Unrefined Hair & Face Moisturizer with Dropper Unscented Pure Face Oil for Women and Men Nourishing & Moisturizing for All Skin Types**Leven Rose**$14.90**4.7★868 rev](https://www.amazon.com/dp/B07T24KMKQ) [3**Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz**Soapeauty**$17.08**4.7★295 rev](https://www.amazon.com/dp/B07XQZ2R8W) [4**Alba Botanica Intense Hydration Body Oil with Kukui Nut and Viamin E 8.5 Oz (Packaging May Vary)**Alba Botanica**$8.50**4.5★8,270 rev](https://www.amazon.com/dp/B000ILKUZ6) [5**Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care**Naturevibe Botanicals**$18.27**4.4★153 rev](https://www.amazon.com/dp/B0CK64DBWH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOTUSJOY Kukui Nut Oil 100% Pure For Skin Hair Nails 2 Oz**LOTUSJOY**$13.91**37 rev5mo ago](https://www.amazon.com/dp/B0GJD2F8WW) [**Botanical Beauty Certified Organic KUKUI NUT OIL 100% Pure Natural Virgin Unrefined Cold-Pressed Carrier Oil for Face Skin Body Hair Lip Nails. Rich in Vitamin E (0.5 Fl Oz)**Botanical Beauty**$11.71**28 rev1y ago](https://www.amazon.com/dp/B0FG9T425C) [**Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care**Naturevibe Botanicals**$18.27**153 rev2y ago](https://www.amazon.com/dp/B0CK64DBWH) [**Island Essence Organic Kukui Nut Nourishing Oil Hawaiian Blend with Kukui Nut Oil for Body & Hair Made in Maui 4.5 oz Bottle for Body Massage - Massage oils**Island Essence**$21.37**29 rev6y ago](https://www.amazon.com/dp/B0823N34TC) [**Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz**Soapeauty**$17.08**295 rev6y ago](https://www.amazon.com/dp/B07XQZ2R8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOTUSJOY Kukui Nut Oil 100% Pure For Skin Hair Nails 2 Oz**LOTUSJOY**$13.91**4.4★**▲ 182%**](https://www.amazon.com/dp/B0GJD2F8WW) [**Botanical Beauty Certified Organic KUKUI NUT OIL 100% Pure Natural Virgin Unrefined Cold-Pressed Carrier Oil for Face Skin Body Hair Lip Nails. Rich in Vitamin E (0.5 Fl Oz)**Botanical Beauty**$11.71**4.7★**▲ 142%**](https://www.amazon.com/dp/B0FG9T425C) [**Island Essence Organic Kukui Nut Nourishing Oil Hawaiian Blend with Kukui Nut Oil for Body & Hair Made in Maui 4.5 oz Bottle for Body Massage - Massage oils**Island Essence**$21.37**4.9★**▲ 55%**](https://www.amazon.com/dp/B0823N34TC) [**Soapeauty KUKUI NUT OIL Cold Pressed | 100% Pure & Natural | Moisturizing Oil for Face Skin Hair DIY | 8 fl oz**Soapeauty**$17.08**4.7★**▲ 47%**](https://www.amazon.com/dp/B07XQZ2R8W) [**Naturevibe Botanicals Kukui Nut Oil 32 Ounces | 100% Pure and Natural | Great for Skin Care and Hair Care**Naturevibe Botanicals**$18.27**4.4★**▲ 33%**](https://www.amazon.com/dp/B0CK64DBWH)
**~~View all trending →~~**
## **What buyers say about kukui nut oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Also note that it is fragrance free which is a plus”*
**Moist/Dry**13%
*“Helps the dryness a lot”*
**Absorbency**12%
*“absorbs well”*
**Soft Feel**12%
*“My skin is so soft”*
**Suitability Dry Skin**9%
*“If you have dry itchy skin, it works wonderfully”*
**Quality-Overall**5%
*“Excellent product”*
**Suitability Oily Skin**4%
*“I consider it a nice everyday nourishing oil”*
**Suitability Combination Skin**4%
*“Great for Skin”*
**Ease Of Use**3%
*“It is quite versatile”*
**Oily/Greasy**2%
*“leaves it soft without a greasy residue”*
### **What buyers complain about **
**Smell**24%
*“No tropical scent”*
**Value For Money**14%
*“It's relatively expensive for the tiny bottle - as usual”*
**Allergies**6%
*“I have severe eczema on my hands”*
**Size-Overall**4%
*“The only downside is the small 0.5 oz size”*
**Oily/Greasy**2%
*“The oil is only very mildly scented”*
**Ingredients-Overall**2%
*“so many commercially produced products have ingredients I can't even pronounce”*
**Moist/Dry**2%
*“My son gets dry skin on his feet”*
**Brightness/Shine/Glow**1%
*“No shine after full absorption”*
### **Top return reasons **
**Smell**33%
**Oily/Greasy**18%
**Leak-Proof**18%
**Advertised Vs Actual Product**12%
**Value For Money**4%
**Moist/Dry**2%
**Ingredients-Overall**2%
**Defective Material/Parts**1%
**Dilute/Watery**1%
**Absorbency**1%
## **Common questions**
- **Is kukui nut oil profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the kukui nut oil niche?**
- 11 brands and 390 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in kukui nut oil?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.7%.
- **When does demand for kukui nut oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the kukui nut oil niche?**
- Listings span $8.50–$49.64; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,014 reviews — the moat a new listing must climb.
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