---
title: "Kose — $409K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kose"
last_updated: "2026-08-11T17:36:14.818Z"
locale: en
meta:
description: "Niche score 48/100 · $409K/yr market · 203K searches/yr · $14.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $409K/yr market · 203K searches/yr · $14.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kose — $409K/yr Amazon US Niche (2026) - Flapen"
---
# **kose**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 41Conversion 96Competition 10Returns 97Price range 61Avg price 74Brand share 14Review moat 46Quality gap 18
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.20–$24.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$409K**
$409K/yr · 203K searches
**Review moat**
**Okay****1,898.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, kose is a $409K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kose market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$298K–$372K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#492**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Thunder Tech50% - Kose15% - softymo14% - Generic9% - HAKOCO7% - MEGURISM5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kose/trend)
## **Top kose search terms**
- **kose softymo speedy cleansing oil**49K/yr+44.3%9.7% conv. - **softymo cleansing oil**50K/yr+0.3%9.1% conv. - **softymo**22K/yr+20.0%7.4% conv. - **speedy cleansing oil**14K/yr-5.8%9.4% conv. - **softymo speedy cleansing oil**9K/yr+15.9%9.7% conv. - **kose cleansing oil**12K/yr+0.0%5.5% conv. - **japanese oil cleanser**10K/yr-21.4%6.4% conv. - **japanese cleansing oil**9K/yr-0.7%3.7% conv. - **kose speedy cleansing oil**6K/yr+6.0%7.9% conv. - **japanese makeup remover**5K/yr+10.2%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kose/search-terms)
## **Top kose products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$61K30%$123K45%$184K60%$245K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import**Thunder Tech**$11.10**4.6★1,838 rev](https://www.amazon.com/dp/B0CGCCR1NH) [2**KOSE SOFTYMO Speedy Cleansing Oil 230ml**softymo**$12.93**4.6★9,757 rev](https://www.amazon.com/dp/B000V2FBAQ) [3**KOSE COSMEPORT softymo Speedy Cleansing Oil Refill 200ml**Kose**$11.62**4.7★2,941 rev](https://www.amazon.com/dp/B002IT6GTU) [4**HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml**HAKOCO**$12.21**4.6★137 rev](https://www.amazon.com/dp/B0DDFTJG5P) [5**Speedy Facial Cleansing Oil 240ml Pump**Generic**$9.20**5.0★13 rev](https://www.amazon.com/dp/B0GMS57D8M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Speedy Facial Cleansing Oil 240ml Pump**Generic**$9.20**13 rev5mo ago](https://www.amazon.com/dp/B0GMS57D8M) [**Kose Softy mo Speedy Cleansing Oil (Pack of 2)**Generic**$18.99**27 rev1y ago](https://www.amazon.com/dp/B0FCHSZW7B) [**MEGURISM Kose Softymo Speedy Cleansing 6.76floz(200ml) Refill Pack Of 3**MEGURISM**$24.05**39 rev1y ago](https://www.amazon.com/dp/B0DVSP33MH) [**HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml**HAKOCO**$12.21**137 rev1y ago](https://www.amazon.com/dp/B0DDFTJG5P) [**Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import**Thunder Tech**$11.10**1,838 rev2y ago](https://www.amazon.com/dp/B0CGCCR1NH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOSE SOFTYMO Speedy Cleansing Oil 230ml**softymo**$12.93**4.6★**▲ 220%**](https://www.amazon.com/dp/B000V2FBAQ) [**Speedy Facial Cleansing Oil 240ml Pump**Generic**$9.20**5.0★**▲ 219%**](https://www.amazon.com/dp/B0GMS57D8M) [**KOSE COSMEPORT softymo Speedy Cleansing Oil Refill 200ml**Kose**$11.62**4.7★**▲ 106%**](https://www.amazon.com/dp/B002IT6GTU) [**HAKOCO KOSE Softy mo Deep Cleansing Oil 230ml**HAKOCO**$12.21**4.6★**— 2%**](https://www.amazon.com/dp/B0DDFTJG5P) [**Thunder Tech KOSE Softymo Speedy Cleansing Oil Bottle 230ml Makeup RemoverJapan Direct Import**Thunder Tech**$11.10**4.6★**▼ 17%**](https://www.amazon.com/dp/B0CGCCR1NH)
**~~View all trending →~~**
## **What buyers say about kose**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**24%
*“This works beautifully as a makeup remover”*
**Value For Money**12%
*“Good price”*
**Ease Of Cleaning**7%
*“A good deep cleanse”*
**Quality-Overall**7%
*“Great product”*
**Smell**6%
*“fragrance-free”*
**Soft Feel**5%
*“Gentle and Effective”*
**Suitability Combination Skin**4%
*“Best thing for my skin”*
**Oily/Greasy**3%
*“very gentle oil cleaner”*
**Residue**2%
*“It does leave my face feeling nourished without any residue”*
**Suitability Oily Skin**2%
*“A Solid, Affordable Oil Cleanser, Especially for Double-Cleansing”*
### **What buyers complain about **
**Ingredients-Overall**7%
*“because my label has different ingredients than the ones listed here”*
**Ease Of Cleaning**6%
*“I feel like it doesnt clean/remove makeup as well as this one”*
**Quality-Overall**6%
*“Total garbage that doesnt work”*
**Symptom Reduction**6%
*“have not seen improvement with any sebaceous filament / blackheads which is what I got it for”*
**Jamming/Clogging**6%
*“clogs me badly”*
**Suitability Oily Skin**4%
*“I have oily skin”*
**Cleansing**4%
*“I felt like even after double cleansing”*
**Allergies**4%
*“irritate my eyes a little if you are trying to remove makeup”*
**Thickness**4%
*“Its thicker of an oil”*
**Oily/Greasy**3%
*“Nice oil cleanser however for my face it didnt feel like its clean and oily enough”*
### **Top return reasons **
**Leak-Proof**19%
**Functionality-Overall**11%
**Motor Power**10%
**Smell**10%
**Advertised Vs Actual Product**10%
**Thickness**4%
**Defective Material/Parts**4%
**Ingredients-Overall**4%
**Oily/Greasy**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is kose profitable to sell on Amazon United States?**
- The niche generates $409K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the kose niche?**
- 6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in kose?**
- Top complaints mined from reviews: Ingredients-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 0.5%.
- **When does demand for kose peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kose niche?**
- Listings span $9.20–$24.05; the average listing price is $14.88 (sweet spot $15–$100). The average incumbent carries 1,898 reviews — the moat a new listing must climb.
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