---
title: "Korean Sunscreen Stick — $601K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-sunscreen-stick"
last_updated: "2026-08-11T14:09:45.860Z"
locale: en
meta:
description: "Niche score 49/100 · $601K/yr market · 930K searches/yr · $14.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $601K/yr market · 930K searches/yr · $14.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Sunscreen Stick — $601K/yr Amazon US Niche (2026) - Flapen"
---
# **korean sunscreen stick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 55Conversion 55Competition 22Returns 96Price range 28Avg price 68Brand share 0Review moat 66Quality gap 47
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.15**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****844.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$601K**
$601K/yr · 930K searches
**Growth**
**Good****+27.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.41–$18.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, korean sunscreen stick is a $601K/yr Amazon United States market (930K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean sunscreen stick market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$566K–$708K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#519**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- TOCOBO78% - Abib11% - KAHI4% - Gaayou3% - ROUND LAB3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +27.5% search growth over the last 90 days.
90K70KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-sunscreen-stick/trend)
## **Top korean sunscreen stick search terms**
- **tocobo**358K/yr+14.6%2.6% conv. - **tocobo sunscreen**168K/yr+4.7%5.3% conv. - **korean sunscreen stick**76K/yr+87.6%4.3% conv. - **tocobo sunscreen stick**80K/yr+12.8%6.3% conv. - **beauty of joseon sunscreen stick**47K/yr+52.9%2.0% conv. - **sunscreen stick korean**34K/yr+80.0%4.9% conv. - **tobacco sunscreen**26K/yr+32.2%5.7% conv. - **beauty of joseon matte sun stick**14K/yr+77.0%3.0% conv. - **sunstick korean**12K/yr+159.6%3.6% conv. - **tocobo protector solar**22K/yr-29.8%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-sunscreen-stick/search-terms)
## **Top korean sunscreen stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$60K20%$120K30%$180K40%$241K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**4.6★323 rev](https://www.amazon.com/dp/B0GMWMMMDL) [2**TOCOBO Bio Watery Sunscreen SPF 50 Broad Spectrum Korean Facial Sun Cream Hyaluronic Acid Lightweight Daily Face Sunblock Vegan Korean Skincare 1.35 fl oz**TOCOBO**$12.73**4.4★570 rev](https://www.amazon.com/dp/B0F67GLF54) [3**Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum Semi-Matte Sunscreen Stick for Oily & Combination Skin No White Cast Water-Resistant Korean Sunscreen 0.81 oz / 23 g**Abib**$15.50**4.6★3,665 rev](https://www.amazon.com/dp/B0C45CK57M) [4**TOCOBO Cica Cooling Sun Stick SPF50+ PA++++ 1.69 fl. oz - Fermented Cica Complex Cooling Sun Stick Reduces Skin Temperature Quick Soothing Lightweight and Moisturizing Sun Stick**TOCOBO**$17.95**4.6★1,993 rev](https://www.amazon.com/dp/B0D3SN68RG) [5**TOCOBO: CICA CALMING SUN SERUM SPF50+ PA+++**TOCOBO**$17.79**4.7★1,201 rev](https://www.amazon.com/dp/B0D4XTLMZM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOCOBO Korean Suncare Dual UV Set (Cotton Airy Sunstick+Bio Watery Suncream Pack) (Sunstick & Sunscreen 1.35 Fl Oz (Pack of 1) Dual UV (sunstick & sunscreen))**TOCOBO**$12.98**25 rev1mo ago](https://www.amazon.com/dp/B0GXB74B61) [**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (Pack of 2) 2pcs**TOCOBO**$14.35**28 rev4mo ago](https://www.amazon.com/dp/B0GPPMKQWG) [**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**323 rev5mo ago](https://www.amazon.com/dp/B0GMWMMMDL) [**KAHI Airy Fit Sun Stick S - SPF 50+ Triple Functional Broad Spectrum Face Sunscreen Stick - Waterproof Sweatproof & Sandproof - Ultra-Lightweight & Non-Greasy Sun Shield - Korean Skin Care 0.45 oz**KAHI**$18.28**289 rev6mo ago](https://www.amazon.com/dp/B0G7CJ4SG7) [**TOCOBO Mini Cotton Airy Sun stick with Silicone Key Ring Sunscreen (Mini_Stick) (Blue 1 Count (Pack of 1) (Mini_Blue 1 Fl Oz (Pack of 1) Mini_Blue)**TOCOBO**$5.41**17 rev7mo ago](https://www.amazon.com/dp/B0G4D6BTSN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOCOBO Korean Suncare Dual UV Set (Cotton Airy Sunstick+Bio Watery Suncream Pack) (Sunstick & Sunscreen 1.35 Fl Oz (Pack of 1) Dual UV (sunstick & sunscreen))**TOCOBO**$12.98**4.8★**▲ 130%**](https://www.amazon.com/dp/B0GXB74B61) [**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (Pack of 2) 2pcs**TOCOBO**$14.35**4.4★**▲ 130%**](https://www.amazon.com/dp/B0GPPMKQWG) [**TOCOBO Mini Cotton Airy Sun stick with Silicone Key Ring Sunscreen (Mini_Stick) (Blue 1 Count (Pack of 1) (Mini_Blue 1 Fl Oz (Pack of 1) Mini_Blue)**TOCOBO**$5.41**4.5★**▲ 128%**](https://www.amazon.com/dp/B0G4D6BTSN) [**KAHI Airy Fit Sun Stick S - SPF 50+ Triple Functional Broad Spectrum Face Sunscreen Stick - Waterproof Sweatproof & Sandproof - Ultra-Lightweight & Non-Greasy Sun Shield - Korean Skin Care 0.45 oz**KAHI**$18.28**4.6★**▲ 107%**](https://www.amazon.com/dp/B0G7CJ4SG7) [**TOCOBO Cotton Airy Sun Stick SPF 50 Broad Spectrum Korean Matte Sunscreen Stick for Face - Travel Size Sebum Control Sunblock -Vegan Lightweight 0.67 oz (1single pack)**TOCOBO**$10.77**4.6★**▲ 52%**](https://www.amazon.com/dp/B0GMWMMMDL)
**~~View all trending →~~**
## **What buyers say about korean sunscreen stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Application**12%
*“Easy to apply”*
**Quality-Overall**8%
*“blends in beautifully”*
**Ease Of Use**8%
*“Easy to use”*
**Suitability Combination Skin**7%
*“very good in my skin”*
**Weight Light**5%
*“Despite this it still feels very lightweight and breathable”*
**Soft Feel**5%
*“It feels so smooth”*
**Smell**4%
*“not much strong smell”*
**Adhesion/Stickiness**4%
*“Nice and convenient stick”*
**Suitability Oily Skin**4%
*“It's not oily either”*
**Moist/Dry**3%
*“Good for dry skin”*
### **What buyers complain about **
**Oily/Greasy**9%
*“VERY greasy”*
**Allergies**9%
*“irritated my skin”*
**Size-Overall**8%
*“To small”*
**Smell**5%
*“No smell”*
**Skin Health**4%
*“made my skin break out really bad”*
**Value For Money**4%
*“Waste of money”*
**Color**3%
*“they both got pink”*
**Durability**3%
*“Breaks me out”*
**Functionality-Overall**2%
*“Does not stay put”*
**Advertised Vs Actual Product**2%
*“the misleading description shows otherwise”*
### **Top return reasons **
**Oily/Greasy**13%
**Advertised Vs Actual Product**12%
**Size-Overall**10%
**Value For Money**8%
**Functionality-Overall**7%
**Ingredients-Overall**7%
**Smell**5%
**Adhesion/Stickiness**5%
**Product Condition**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is korean sunscreen stick profitable to sell on Amazon United States?**
- The niche generates $601K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +27.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the korean sunscreen stick niche?**
- 5 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in korean sunscreen stick?**
- Top complaints mined from reviews: Oily/Greasy, Allergies, Size-Overall. The return rate is 0.9%.
- **When does demand for korean sunscreen stick peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the korean sunscreen stick niche?**
- Listings span $5.41–$18.66; the average listing price is $14.15 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.
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