---
title: "Korean Powder — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-powder"
last_updated: "2026-08-11T14:09:01.096Z"
locale: en
meta:
description: "Niche score 44/100 · $132K/yr market · 206K searches/yr · $12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $132K/yr market · 206K searches/yr · $12.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Powder — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **korean powder**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 43Conversion 60Competition 10Returns 79Price range 39Avg price 52Brand share 6Review moat 59Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,133.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.23**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$6.57–$20.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$132K**
$132K/yr · 206K searches
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, korean powder is a $132K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean powder market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$122K–$153K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- innisfree49% - ETUDE25% - LANEIGE12% - SKINFOOD 19578% - numbuzin3% - ABOUT TONE2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-powder/trend)
## **Top korean powder search terms**
- **innisfree no sebum mineral powder**21K/yr+45.7%9.1% conv. - **korean powder**25K/yr+8.4%2.2% conv. - **korean setting powder**24K/yr-0.8%2.7% conv. - **innisfree powder**21K/yr+15.8%6.9% conv. - **korean face powder**16K/yr+21.6%1.7% conv. - **polvo compacto coreano**11K/yr+1.8%0.2% conv. - **korean powder foundation**12K/yr+6.9%0.2% conv. - **sebum powder**11K/yr+19.5%4.8% conv. - **korean pressed powder**9K/yr+1.6%0.6% conv. - **no sebum powder**8K/yr+35.2%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-powder/search-terms)
## **Top korean powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$20K30%$40K45%$59K60%$79K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent**innisfree**$13.07**4.4★780 rev](https://www.amazon.com/dp/B0CWN955CQ) [2**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★3,367 rev](https://www.amazon.com/dp/B0CFDQJKSH) [3**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**4.3★2,186 rev](https://www.amazon.com/dp/B0DHWFT182) [4**SKINFOOD Peach Cotton Multi Finish Powder 5g - Korean Peach Extract & Calamin Sebum Control Face Powder - Silky Setting Powder - Setting Powder for Oily Skin - Sweet Peach Scent for Soft Skin**SKINFOOD 1957**$6.57**4.4★1,748 rev](https://www.amazon.com/dp/B07J58HB6D) [5**innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish**innisfree**$12.16**1.0★1 rev](https://www.amazon.com/dp/B0GH8BWW4F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish**innisfree**$12.16**1 rev2mo ago](https://www.amazon.com/dp/B0GH8BWW4F) [**ETUDE Sebum Soak Jelly Pressed Powder makeup setting powder oil control matte finish for oily and combination skins**ETUDE**$14.76**112 rev1y ago](https://www.amazon.com/dp/B0FG2QCBBN) [**numbuzin No.1 Powder | Pantothenic Skincare 100 Powder | 24H Long-Lasting Finish | Silica + Pantothenic Acid + CICA | For Acne-Prone Skin | 0.24 oz**numbuzin**$15.05**101 rev1y ago](https://www.amazon.com/dp/B0F64LGYPK) [**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**2,186 rev1y ago](https://www.amazon.com/dp/B0DHWFT182) [**innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent**innisfree**$13.07**780 rev2y ago](https://www.amazon.com/dp/B0CWN955CQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**innisfree Cherry Blossom No Sebum Mineral Powder | Light Pink Loose Powder for Face | Korean Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Natural Finish**innisfree**$12.16**1.0★**▲ 288%**](https://www.amazon.com/dp/B0GH8BWW4F) [**innisfree No Sebum Matte Mineral Powder | Korean Loose Setting Powder for Oil and Shine Control | Blurs Fine Lines and Imperfections | Lightweight Natural Finish | Translucent**innisfree**$13.07**4.4★**— 3%**](https://www.amazon.com/dp/B0CWN955CQ) [**ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)**ETUDE**$9.14**4.4★**— 1%**](https://www.amazon.com/dp/B0CFDQJKSH) [**LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging**LANEIGE**$20.48**4.3★**— 1%**](https://www.amazon.com/dp/B0DHWFT182) [**ABOUT TONE Blur Powder Pact 0.32oz - Pressed Powder Compact with Mirror and Puff Makeup Setting Finishing Blurring Natural Translucent Lightweight Face Sebum Oil Control Vegan Formula (02 LIGHT)**ABOUT TONE**$10.86**4.5★**— 7%**](https://www.amazon.com/dp/B0C4NW6G64)
**~~View all trending →~~**
## **What buyers say about korean powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**11%
*“It gives my skin a smoother”*
**Suitability Oily Skin**10%
*“Good for re-touching oily skin”*
**Quality-Overall**10%
*“This powder is great”*
**Soft Feel**6%
*“It softens my face”*
**Brightness/Shine/Glow**5%
*“It leaves your skin smooth and shine-free”*
**Durability**5%
*“Lasts all day”*
**Value For Money**4%
*“Worth it”*
**Oily/Greasy**4%
*“This is SOOO GOOD LIKE my skin is so oily”*
**Smell**4%
*“Smells good”*
**Weight Light**3%
*“Not heavy and makes an incredible visual difference”*
### **What buyers complain about **
**Functionality-Overall**9%
*“It doesnt work as described”*
**Oily/Greasy**8%
*“This made my skin extremely oily”*
**Value For Money**6%
*“Overpriced and underwhelmed”*
**Suitability Oily Skin**6%
*“I have extremely oily skin”*
**Size-Overall**6%
*“Too small”*
**Moist/Dry**5%
*“it felt dry”*
**Color**5%
*“the white cast is insane”*
**Product Condition**5%
*“It was heavily used by someone else”*
**Durability**4%
*“Breaks Constantly”*
**Ease Of Use**4%
*“hard to use”*
### **Top return reasons **
**Functionality-Overall**18%
**Advertised Vs Actual Product**15%
**Product Condition**11%
**Moist/Dry**7%
**Texture/Consistency-Overall**6%
**Color**6%
**Value For Money**6%
**Size-Overall**5%
**Suitability Dry Skin**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is korean powder profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the korean powder niche?**
- 6 brands and 20 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in korean powder?**
- Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Value For Money. The return rate is 1.8%.
- **When does demand for korean powder peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the korean powder niche?**
- Listings span $6.57–$20.48; the average listing price is $12.23 (sweet spot $15–$100). The average incumbent carries 1,134 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)