[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-korean-micellar-water":3,"research-sidebar-rollups":535},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":87,"demand":92,"seasonality":226,"brandShare":227,"products":244,"feedback":310,"searchTerms":466,"related":500,"lastUpdated":35},"66484fe4-6ce2-42c0-aff6-e96d27005bf7","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":21,"newProducts360":21,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":36,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":40,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":40},45333,38376,0.5002,0.0352,0.0861,0.9474,1,4.6,17181,13.72,7.27,16.5,7,4000,0.5714,0.0067,"korean micellar water","korean-micellar-water","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fkorean-micellar-water","Cleansers","2026-07-16T07:18:46.634398+00:00",5,12,[],166,0,3000,250,500,41160,54880,55,140,{"score":49,"verdict":50,"components":51},32,"skip",[52,57,60,64,67,69,72,77,80,83],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",11,0.15,45333.26,{"key":58,"score":59,"weight":55,"raw":18},"growth",29,{"key":61,"score":62,"weight":63,"raw":19},"conversion",81,0.1,{"key":65,"score":66,"weight":55,"raw":20},"competition",4,{"key":68,"score":40,"weight":63,"raw":21},"brandShare",{"key":70,"score":71,"weight":63,"raw":22},"qualityGap",25,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",18,0.05,17181.43,{"key":78,"score":79,"weight":63,"raw":30},"returns",97,{"key":81,"score":82,"weight":75,"raw":24},"avgPrice",64,{"key":84,"score":85,"weight":75,"raw":86},"priceRange",16,0.16251354279523292,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":225},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,174,177,180,182,185,188,191,194,197,200,203,205,208,210,213,216,219,222],{"week":95,"volume":96},"2025-09-07",724,{"week":98,"volume":99},"2025-09-14",740,{"week":101,"volume":102},"2025-09-21",800,{"week":104,"volume":105},"2025-09-28",706,{"week":107,"volume":108},"2025-10-05",785,{"week":110,"volume":111},"2025-10-12",1195,{"week":113,"volume":114},"2025-10-19",823,{"week":116,"volume":117},"2025-10-26",769,{"week":119,"volume":120},"2025-11-02",902,{"week":122,"volume":123},"2025-11-09",722,{"week":125,"volume":126},"2025-11-16",790,{"week":128,"volume":129},"2025-11-23",805,{"week":131,"volume":132},"2025-11-30",1070,{"week":134,"volume":135},"2025-12-07",804,{"week":137,"volume":138},"2025-12-14",598,{"week":140,"volume":141},"2025-12-21",609,{"week":143,"volume":144},"2025-12-28",642,{"week":146,"volume":147},"2026-01-04",821,{"week":149,"volume":150},"2026-01-11",813,{"week":152,"volume":153},"2026-01-18",872,{"week":155,"volume":156},"2026-01-25",907,{"week":158,"volume":159},"2026-02-01",767,{"week":161,"volume":162},"2026-02-08",840,{"week":164,"volume":165},"2026-02-15",741,{"week":167,"volume":168},"2026-02-22",784,{"week":170,"volume":171},"2026-03-01",751,{"week":173,"volume":102},"2026-03-08",{"week":175,"volume":176},"2026-03-15",702,{"week":178,"volume":179},"2026-03-22",659,{"week":181,"volume":162},"2026-03-29",{"week":183,"volume":184},"2026-04-05",789,{"week":186,"volume":187},"2026-04-12",680,{"week":189,"volume":190},"2026-04-19",657,{"week":192,"volume":193},"2026-04-26",661,{"week":195,"volume":196},"2026-05-03",665,{"week":198,"volume":199},"2026-05-10",676,{"week":201,"volume":202},"2026-05-17",739,{"week":204,"volume":187},"2026-05-24",{"week":206,"volume":207},"2026-05-31",733,{"week":209,"volume":187},"2026-06-07",{"week":211,"volume":212},"2026-06-14",732,{"week":214,"volume":215},"2026-06-21",798,{"week":217,"volume":218},"2026-06-28",1679,{"week":220,"volume":221},"2026-07-05",646,{"week":223,"volume":224},"2026-07-12",627,false,null,{"top":228,"otherBrandCount":40,"otherClickShare":40},[229,232,235,238,241],{"brand":230,"clickShare":231},"COSRX",0.5507,{"brand":233,"clickShare":234},"ma:nyo",0.2952,{"brand":236,"clickShare":237},"mixsoon",0.0607,{"brand":239,"clickShare":240},"Bioderma",0.0526,{"brand":242,"clickShare":243},"ANUA",0.0409,[245,256,266,274,283,292,302],{"asin":246,"title":247,"brand":230,"imageUrl":248,"price":249,"rating":250,"reviews":251,"clickShare90":252,"clickShare360":253,"launchDate":254,"amazonUrl":255},"B0C44X5JML","COSRX Low pH Niacinamide Micellar Cleansing Water Daily Mild Facial Cleansing Wash for Sensitive Skin Sebum control Korean Skin Care (13.52fl.oz\u002F400ml)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31sS4I4VY5L.jpg",13.84,4.7,1298,0.4596,0.486,"2023-06-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C44X5JML",{"asin":257,"title":258,"brand":233,"imageUrl":259,"price":260,"rating":261,"reviews":262,"clickShare90":234,"clickShare360":263,"launchDate":264,"amazonUrl":265},"B0CY25DD2N","MANYO Pure Cleansing Water Triple Micellar Technology for Sensitive Skin Makeup Remover & Hydrating Cleanser Korean Skincare 16.9 fl oz (500ml)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jb6YrZnRL.jpg",15.21,4.4,240,0.2787,"2024-03-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CY25DD2N",{"asin":267,"title":268,"brand":230,"imageUrl":269,"price":25,"rating":250,"reviews":251,"clickShare90":270,"clickShare360":271,"launchDate":272,"amazonUrl":273},"B0CT7XLXW8","COSRX Low pH Niacinamide Micellar Cleansing Water Daily Mild Facial Cleansing Wash for Sensitive Skin Sebum control Korean Skin Care (3.38fl.oz\u002F100ml)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31lSFhKB48L.jpg",0.0911,0.0464,"2024-01-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CT7XLXW8",{"asin":275,"title":276,"brand":236,"imageUrl":277,"price":278,"rating":22,"reviews":279,"clickShare90":237,"clickShare360":280,"launchDate":281,"amazonUrl":282},"B0F6T84BZF","mixsoon Centella Cleansing Water 10.14 fl oz \u002F 300ml Face Cleanser for Sensitive Skin Centella Asiatica Aloe Vera Korean Glass Skin Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21RNI92pgwL.jpg",14.36,65,0.0542,"2025-07-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F6T84BZF",{"asin":284,"title":285,"brand":242,"imageUrl":286,"price":287,"rating":261,"reviews":288,"clickShare90":243,"clickShare360":289,"launchDate":290,"amazonUrl":291},"B0CYY8L8D9","ANUA Heartleaf Low pH Deep Cleansing Water Micella Water Panthenol Squalane Makeup Remover for Sensitive Skin Korean Skin Care (500g 17.63 oz.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BikUOslsL.jpg",16.48,155,0.0499,"2024-05-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CYY8L8D9",{"asin":293,"title":294,"brand":239,"imageUrl":295,"price":296,"rating":250,"reviews":297,"clickShare90":298,"clickShare360":299,"launchDate":300,"amazonUrl":301},"B0036SFTK4","Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 8.4 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F314BjpggiEL.jpg",12.37,58607,0.027,0.0365,"2005-11-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0036SFTK4",{"asin":303,"title":304,"brand":239,"imageUrl":305,"price":26,"rating":250,"reviews":297,"clickShare90":306,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B002XZLAWM","Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 16.9 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31khQ1k4fPL.jpg",0.0256,0.0483,"2010-04-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB002XZLAWM",{"love":311,"hate":380,"returnReasons":440},[312,319,326,333,340,347,353,360,366,373],{"topic":313,"percentOfMentions":314,"verbatims":315},"Cleansing",0.1863,[316,317,318],"You think your face is clean","This cleanses my face nice","It's a good cleansing water",{"topic":320,"percentOfMentions":321,"verbatims":322},"Suitability Combination Skin",0.11630000000000001,[323,324,325],"Great product for my face","Gentle Enough for Sensitive Skin. and Eyes","Great for sensitive skin",{"topic":327,"percentOfMentions":328,"verbatims":329},"Ease Of Cleaning",0.1069,[330,331,332],"As a first cleanse it works well","The best deep cleanser","cleans well",{"topic":334,"percentOfMentions":335,"verbatims":336},"Quality-Overall",0.1009,[337,338,339],"Perfect quality for price point","Excellent product","No complaints",{"topic":341,"percentOfMentions":342,"verbatims":343},"Soft Feel",0.0919,[344,345,346],"Gentle on the skin","It feels very gentle","Its super gentle",{"topic":348,"percentOfMentions":280,"verbatims":349},"Allergies",[350,351,352],"Gentle on the skin and no irritation","it does not irritate my skin","it did not irritate",{"topic":354,"percentOfMentions":355,"verbatims":356},"Ease Of Use",0.043,[357,358,359],"Very easy to use and it works","Its easy and takes off make up really well","great for daily use",{"topic":361,"percentOfMentions":355,"verbatims":362},"Moist\u002FDry",[363,364,365],"moisturizing","hydrate the skin","It keeps my skin clear, and moisturizes it",{"topic":367,"percentOfMentions":368,"verbatims":369},"Advertised Vs Actual Product",0.0361,[370,371,372],"This is what you want","Like the product","Works as intended",{"topic":374,"percentOfMentions":375,"verbatims":376},"Suitability Dry Skin",0.021,[377,378,379],"Doesnt dry out skin","Finally a makeup remover that does the job without drying my sensitive skin","My skin feels clean, calm, and hydrated after each use, not tight or dry",[381,387,393,398,404,411,416,423,429,434],{"topic":348,"percentOfMentions":382,"verbatims":383},0.1533,[384,385,386],"Allergy","Bad reaction","my skin is red",{"topic":354,"percentOfMentions":388,"verbatims":389},0.0556,[390,391,392],"this remains VERY HARD to open","The cap is very hard to open","Lid difficult to open",{"topic":374,"percentOfMentions":75,"verbatims":394},[395,396,397],"Promoted as a product for sensitive skin, it was drying and irritating","Dont recommend for sensitive acne prone skin","especially doesn't dry my skin while I'm using it in winter",{"topic":327,"percentOfMentions":399,"verbatims":400},0.0452,[401,402,403],"for just one I had to resort to a cleansing balm","I just wish it *felt* cleaner","I had to wash it off with water as it irritated my eyes terribly",{"topic":405,"percentOfMentions":406,"verbatims":407},"Functionality-Overall",0.0444,[408,409,410],"It didnt remove my makeup at all","It didn't work for me","Doesnt work well to remove makeup",{"topic":412,"percentOfMentions":406,"verbatims":413},"Skin Health",[414,410,415],"Very bad for skin","My skin doesn't like many things",{"topic":417,"percentOfMentions":418,"verbatims":419},"Sensitivity-Overall",0.043899999999999995,[420,421,422],"I found that it made my eyes burn a little","Very sensitive in the eyes","My skin can be sensitive",{"topic":361,"percentOfMentions":424,"verbatims":425},0.0407,[426,427,428],"The skin in the corners of my mouth gets terribly dry","not as hydrating","Not as hydrating as competitors",{"topic":334,"percentOfMentions":430,"verbatims":431},0.0333,[432,433],"Cheap and QUALITY","its just not the same quality of product that they had before",{"topic":435,"percentOfMentions":430,"verbatims":436},"Smell",[437,438,439],"then realized it smelled like a garbage dumpster","It doesn't really have an odor","It also smells funny",[441,444,447,449,451,454,456,458,460,463],{"reason":442,"pct":443},"Size-Overall",0.2844,{"reason":445,"pct":446},"Value For Money",0.2404,{"reason":367,"pct":448},0.0922,{"reason":405,"pct":450},0.0915,{"reason":452,"pct":453},"Product Condition",0.0355,{"reason":361,"pct":455},0.0305,{"reason":435,"pct":457},0.0255,{"reason":412,"pct":459},0.0241,{"reason":461,"pct":462},"Defective Material\u002FParts",0.0227,{"reason":464,"pct":465},"Leak-Proof",0.0213,[467,470,475,480,485,490,495],{"term":31,"volume":468,"growthQoq":430,"conversionRate":469},13462,0.0304,{"term":471,"volume":472,"growthQoq":473,"conversionRate":474},"cosrx micellar water",9057,0.152,0.1541,{"term":476,"volume":477,"growthQoq":478,"conversionRate":479},"manyo cleansing water",4441,0.0015,0.1306,{"term":481,"volume":482,"growthQoq":483,"conversionRate":484},"cosrx makeup remover",3103,0.0615,0.1248,{"term":486,"volume":487,"growthQoq":488,"conversionRate":489},"manyo micellar water",2702,0.1379,0.1198,{"term":491,"volume":492,"growthQoq":493,"conversionRate":494},"cosrx low ph niacinamide micellar cleansing water",2475,0.0165,0.1642,{"term":496,"volume":497,"growthQoq":498,"conversionRate":499},"korean cleansing water",3136,-0.2646,0.0265,[501,508,513,519,524,529],{"title":502,"href":503,"score":504,"verdict":505,"marketSize":506,"growth90":507},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":509,"href":510,"score":504,"verdict":505,"marketSize":511,"growth90":512},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":514,"href":515,"score":504,"verdict":516,"marketSize":517,"growth90":518},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":520,"href":521,"score":504,"verdict":505,"marketSize":522,"growth90":523},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":525,"href":526,"score":504,"verdict":516,"marketSize":527,"growth90":528},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":530,"href":531,"score":532,"verdict":505,"marketSize":533,"growth90":534},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[536,543,546,553,560,567,574,581,588,595,602,609,616,623,630,637,644,651,658,665],{"nodeId":537,"label":538,"slug":539,"href":540,"nichesTracked":541,"marketSizeTotal":542},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":544,"marketSizeTotal":545},10978,8129370268,{"nodeId":547,"label":548,"slug":549,"href":550,"nichesTracked":551,"marketSizeTotal":552},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":554,"label":555,"slug":556,"href":557,"nichesTracked":558,"marketSizeTotal":559},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":561,"label":562,"slug":563,"href":564,"nichesTracked":565,"marketSizeTotal":566},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":568,"label":569,"slug":570,"href":571,"nichesTracked":572,"marketSizeTotal":573},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":575,"label":576,"slug":577,"href":578,"nichesTracked":579,"marketSizeTotal":580},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":582,"label":583,"slug":584,"href":585,"nichesTracked":586,"marketSizeTotal":587},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":589,"label":590,"slug":591,"href":592,"nichesTracked":593,"marketSizeTotal":594},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":596,"label":597,"slug":598,"href":599,"nichesTracked":600,"marketSizeTotal":601},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":603,"label":604,"slug":605,"href":606,"nichesTracked":607,"marketSizeTotal":608},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":610,"label":611,"slug":612,"href":613,"nichesTracked":614,"marketSizeTotal":615},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":617,"label":618,"slug":619,"href":620,"nichesTracked":621,"marketSizeTotal":622},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":624,"label":625,"slug":626,"href":627,"nichesTracked":628,"marketSizeTotal":629},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":631,"label":632,"slug":633,"href":634,"nichesTracked":635,"marketSizeTotal":636},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":638,"label":639,"slug":640,"href":641,"nichesTracked":642,"marketSizeTotal":643},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":645,"label":646,"slug":647,"href":648,"nichesTracked":649,"marketSizeTotal":650},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":652,"label":653,"slug":654,"href":655,"nichesTracked":656,"marketSizeTotal":657},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":659,"label":660,"slug":661,"href":662,"nichesTracked":663,"marketSizeTotal":664},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":666,"label":667,"slug":668,"href":669,"nichesTracked":670,"marketSizeTotal":671},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]