---
title: "Korean Mask — $388K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-mask"
last_updated: "2026-08-11T20:47:02.104Z"
locale: en
meta:
description: "Niche score 48/100 · $388K/yr market · 421K searches/yr · $18.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $388K/yr market · 421K searches/yr · $18.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Mask — $388K/yr Amazon US Niche (2026) - Flapen"
---
# **korean mask**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 30Conversion 59Competition 49Returns 96Price range 92Avg price 83Brand share 4Review moat 24Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.29–$31.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$388K**
$388K/yr · 421K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,424.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, korean mask is a $388K/yr Amazon United States market (421K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean mask market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$458K–$549K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**0%**
- MEDIHEAL75% - BIODANCE16% - medicube4% - DERMAL2% - ANUA2% - mixsoon1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-mask/trend)
## **Top korean mask search terms**
- **mediheal face mask**150K/yr-0.2%5.6% conv. - **korean mask**96K/yr+10.0%2.8% conv. - **mediheal mask**43K/yr+32.8%5.6% conv. - **mediheal sheet mask**25K/yr+1.1%4.3% conv. - **hydrating sheet mask**26K/yr-26.5%2.4% conv. - **korean masks**15K/yr+19.1%3.3% conv. - **mask pack korea**13K/yr+0.0%2.5% conv. - **mask korean**10K/yr-8.3%2.2% conv. - **korean mask pack**10K/yr+0.3%3.4% conv. - **k beauty mask**6K/yr-12.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-mask/search-terms)
## **Top korean mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$39K20%$78K30%$116K40%$155K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![MEDIHEAL Essential Face Mask [Madecassoside] Blemish Repair 10 pcs. with 98% Purity Madecassoside & Hyaluronic Acid - Soothing Care Hydrating- Travel Essentials Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51BjuScUmUL.jpg)**MEDIHEAL Essential Face Mask \[Madecassoside\] Blemish Repair 10 pcs. with 98% Purity Madecassoside & Hyaluronic Acid - Soothing Care Hydrating- Travel Essentials Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.57**4.6★544 rev](https://www.amazon.com/dp/B0DJ1D917P) [2**BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea**BIODANCE**$16.12**4.5★42,854 rev](https://www.amazon.com/dp/B0B2RM68G2) [3![Mediheal Essential Face Mask [Hyaluronic Acid] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51w6ZvOxYpL.jpg)**Mediheal Essential Face Mask \[Hyaluronic Acid\] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.26**4.8★89 rev](https://www.amazon.com/dp/B0DYDQS6RC) [4![MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/41XRyWl1mCL.jpg)**MEDIHEAL Essential Face Mask \[Collagen\] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask**MEDIHEAL**$15.18**4.8★258 rev](https://www.amazon.com/dp/B0DY11V1TV) [5**Mediheal Sheet Mask Essential HERO 20 Pack (Collagen Tea Tree Vita Hyaluronate)| Korean Skincare Facial Sheet Mask Combo Moisturizing Soothing and for Blemishes**MEDIHEAL**$31.17**4.7★3,637 rev](https://www.amazon.com/dp/B0FXJCHGNV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mediheal Best Korean Hyaluronate Watermide Essential Face Mask - Hydrating and Moisturizing Sheet Masks With Hyalu Active 3x For All Skin Types (10 Count)**MEDIHEAL**$19.00**209 rev11mo ago](https://www.amazon.com/dp/B0FMFZRJTD) [![Mediheal Essential Face Mask [Hyaluronic Acid] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51w6ZvOxYpL.jpg)**Mediheal Essential Face Mask \[Hyaluronic Acid\] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.26**89 rev1y ago](https://www.amazon.com/dp/B0DYDQS6RC) [**mixsoon Bean Collagen Hydrogel Mask Hydration All-In-One Firming Soothing Gel Formula Face Mask for Radiant Smooth Skin Stocking Stuffers 35g / 1.18 fl.oz. (5ea) Korean Glass Skin Care**mixsoon**$16.21**691 rev1y ago](https://www.amazon.com/dp/B0F3HYKX8T) [![MEDIHEAL Essential Face Mask [PDRN] Healthy Glow 10 pcs. with 99% Purity White Rose PDRN for Glass Skin Pore Care Skin Firming - Home Skin Care & Vegan Formula Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/51z0IyryvpL.jpg)**MEDIHEAL Essential Face Mask \[PDRN\] Healthy Glow 10 pcs. with 99% Purity White Rose PDRN for Glass Skin Pore Care Skin Firming - Home Skin Care & Vegan Formula Korean Beauty Sheet Mask**MEDIHEAL**$14.29**175 rev1y ago](https://www.amazon.com/dp/B0DWX8N3ML) [**Anua PDRN Hyaluronic Acid Capsule 100 Serum Mask Hydrating & Soothing Face Mask for Glass Skin Dewy Glow and Firm Looking Skin Salmon DNA & Collagen Lightweight Texture Korean Skin Care (10EA)**ANUA**$21.68**389 rev1y ago](https://www.amazon.com/dp/B0DWXCNQN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mediheal Sheet Mask Essential HERO 20 Pack (Collagen Tea Tree Vita Hyaluronate)| Korean Skincare Facial Sheet Mask Combo Moisturizing Soothing and for Blemishes**MEDIHEAL**$31.17**4.7★**▲ 152%**](https://www.amazon.com/dp/B0FXJCHGNV) [![MEDIHEAL Essential Face Mask [Teatree] Calming Moisutre 10 pcs. with 99% Purity Teatree for Intensive Soothing Deep Hydration - suitable for acne-prone skin - Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51E1Wl9M5JL.jpg)**MEDIHEAL Essential Face Mask \[Teatree\] Calming Moisutre 10 pcs. with 99% Purity Teatree for Intensive Soothing Deep Hydration - suitable for acne-prone skin - Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.57**4.3★**▲ 142%**](https://www.amazon.com/dp/B0DY11WJ3R) [![MEDIHEAL Essential Face Mask [Collagen] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/41XRyWl1mCL.jpg)**MEDIHEAL Essential Face Mask \[Collagen\] 10 pcs. for Plumping Hydration Glass Skin & Skin Nourishment - Travel Essentials Korean Beauty Sheet Mask**MEDIHEAL**$15.18**4.8★**▲ 120%**](https://www.amazon.com/dp/B0DY11V1TV) [![MEDIHEAL Essential Face Mask [PDRN] Healthy Glow 10 pcs. with 99% Purity White Rose PDRN for Glass Skin Pore Care Skin Firming - Home Skin Care & Vegan Formula Korean Beauty Sheet Mask](https://m.media-amazon.com/images/I/51z0IyryvpL.jpg)**MEDIHEAL Essential Face Mask \[PDRN\] Healthy Glow 10 pcs. with 99% Purity White Rose PDRN for Glass Skin Pore Care Skin Firming - Home Skin Care & Vegan Formula Korean Beauty Sheet Mask**MEDIHEAL**$14.29**4.7★**▲ 101%**](https://www.amazon.com/dp/B0DWX8N3ML) [![Mediheal Essential Face Mask [Hyaluronic Acid] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask](https://m.media-amazon.com/images/I/51w6ZvOxYpL.jpg)**Mediheal Essential Face Mask \[Hyaluronic Acid\] Ultra Hydration 10 pcs. with 98% Purity Hyaluronic Acid for long-lasting deep hydration Moisture Barrier - Travel Size Vegan Formula Korean Sheet Mask**MEDIHEAL**$15.26**4.8★**▲ 97%**](https://www.amazon.com/dp/B0DYDQS6RC)
**~~View all trending →~~**
## **What buyers say about korean mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Helps my dry skin”*
**Soft Feel**13%
*“Makes my skin so soft”*
**Suitability Combination Skin**13%
*“Good for skin”*
**Quality-Overall**9%
*“Great quality the prices is affordable —I recommend this product”*
**Suitability Dry Skin**7%
*“It definitely works extremely well for dry skin”*
**Brightness/Shine/Glow**7%
*“Soft shine”*
**Value For Money**4%
*“Best value”*
**Ease Of Use**3%
*“Ease of use”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Application**2%
*“Very nice to apply”*
### **What buyers complain about **
**Allergies**13%
*“ALLERGIC REACTION”*
**Durability**7%
*“breaks apart”*
**Ease Of Use**6%
*“Difficult to put on”*
**Moist/Dry**5%
*“doesnt moisturize”*
**Value For Money**5%
*“Expensive”*
**Skin Health**4%
*“Developed rash burnt my skin”*
**Quality-Overall**3%
*“This product is not made good”*
**Adhesion/Stickiness**3%
*“does not adhere to skin well”*
**Functionality-Overall**3%
*“Did not work”*
**Size-Overall**3%
*“Way too big”*
### **Top return reasons **
**Functionality-Overall**17%
**Value For Money**14%
**Advertised Vs Actual Product**13%
**Moist/Dry**6%
**Size-Overall**4%
**Adhesion/Stickiness**4%
**Skin Health**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
**Ease Of Use**3%
## **Common questions**
- **Is korean mask profitable to sell on Amazon United States?**
- The niche generates $388K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the korean mask niche?**
- 6 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in korean mask?**
- Top complaints mined from reviews: Allergies, Durability, Ease Of Use. The return rate is 0.8%.
- **When does demand for korean mask peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the korean mask niche?**
- Listings span $14.29–$31.17; the average listing price is $18.31 (sweet spot $15–$100). The average incumbent carries 5,425 reviews — the moat a new listing must climb.
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