---
title: "Korean Lip Balm — $430K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-lip-balm"
last_updated: "2026-08-11T18:43:53.347Z"
locale: en
meta:
description: "Niche score 54/100 · $430K/yr market · 718K searches/yr · $14.47 avg price. Soft demand (-15.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $430K/yr market · 718K searches/yr · $14.47 avg price. Soft demand (-15.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Korean Lip Balm — $430K/yr Amazon US Niche (2026) - Flapen"
---
# **korean lip balm**
**Worth a look**
Shows low returns (1.0%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Market size 57Growth 17Conversion 51Competition 65Returns 95Price range 54Avg price 71Brand share 57Review moat 29Quality gap 50
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.47**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$430K**
$430K/yr · 718K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.70–$27.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,630.89**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, korean lip balm is a $430K/yr Amazon United States market (718K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean lip balm market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$362K–$434K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#211**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **116 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**71%**
Top 20: 99%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**25%**
- CNP32% - Torriden23% - ANUA6% - SKINTIFIC5% - Dr.Reju-All5% - Vitamasques5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-lip-balm/trend)
## **Top korean lip balm search terms**
- **korean lip balm**186K/yr-14.0%1.8% conv. - **lip serum**100K/yr+2.0%1.7% conv. - **cnp laboratory**90K/yr-21.7%3.1% conv. - **lip peptide**44K/yr+13.1%1.8% conv. - **torriden lip balm**40K/yr-20.1%6.0% conv. - **cnp laboratory propolis lip cerin**39K/yr-32.2%6.9% conv. - **torriden lip**26K/yr-14.1%7.5% conv. - **cnp**31K/yr-15.3%3.8% conv. - **korean lip care**27K/yr-20.5%2.4% conv. - **lip balm korean**25K/yr-10.2%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-lip-balm/search-terms)
## **Top korean lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$34K12%$52K16%$69K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CNP Honey Lip Butter - Propolis Lipcerin 01 Original Hydrating Overnight Manuka Lip Balm & Mask 12hr Long-Lasting Moisture Stocking Stuffers Gifts for Women 0.5 fl.oz.**CNP**$14.27**4.2★4,251 rev](https://www.amazon.com/dp/B0CZXG68J4) [2**Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 2 (Pack of 2) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Korean Lip Balm**Torriden**$16.47**4.6★474 rev](https://www.amazon.com/dp/B0BT3Z7469) [3**CNP Propolis Jelly Lipcerin - 01 Honey Cake Hydrating Lip Balm & Gloss with Manuka Honey + Hyaluronic Acid Stocking Stuffers Gifts for Women 0.3 fl.oz.**CNP**$13.76**4.3★1,022 rev](https://www.amazon.com/dp/B0DW3VDN28) [4**Torriden CELLMAZING Glass-Like Shine Lip Essence 11ml (0.37 fl.oz) | Weightless Hydration for Smooth Glossy Lips | 5D Collagen Peptide Jojoba Oil | Non-Sticky Korean Lip Care**Torriden**$10.54**4.4★112 rev](https://www.amazon.com/dp/B0FXKF7VK3) [5**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**4.5★311 rev](https://www.amazon.com/dp/B0FWCF61VF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz**Dr.Reju-All**$12.68**594 rev5mo ago](https://www.amazon.com/dp/B0GL22N4GY) [**HARUHARU wonder Rose PDRN Peptide Glowy Balm Instant Moisture Repairs Dry Cracked Lips 24HR Moisture No Waxy Finish Vegan Silicon Free Micro Plastic Free Tint-free 0.33 fl.oz**HARUHARU**$12.24**256 rev5mo ago](https://www.amazon.com/dp/B0GKNKLZ7K) [**Torriden CELLMAZING Glass-Like Shine Lip Essence 11ml (0.37 fl.oz) | Weightless Hydration for Smooth Glossy Lips | 5D Collagen Peptide Jojoba Oil | Non-Sticky Korean Lip Care**Torriden**$10.54**112 rev9mo ago](https://www.amazon.com/dp/B0FXKF7VK3) [**Torriden SOLID In Ceramide Lip Essence 0.37 fl.oz * 3 (Pack of 3) | Moisturizing Lip Essence for Glowy Plumped and Radiant Lip | Gift for Women | Korean Lip Balm (Jelly Case Key Chain Included)**Torriden**$22.59**474 rev9mo ago](https://www.amazon.com/dp/B0FX7W4YK5) [**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**311 rev9mo ago](https://www.amazon.com/dp/B0FWCF61VF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anua PDRN Lip Serum Long-lasting Hydration for Dry Cracked Lips Non-Sticky Moisturizing Lip Care with Salmon DNA Hyaluronic Acid & Collagen Korean Skincare 0.33 fl.oz**ANUA**$11.56**4.5★**▲ 281%**](https://www.amazon.com/dp/B0FWCF61VF) [**HARUHARU wonder Rose PDRN Peptide Glowy Balm Instant Moisture Repairs Dry Cracked Lips 24HR Moisture No Waxy Finish Vegan Silicon Free Micro Plastic Free Tint-free 0.33 fl.oz**HARUHARU**$12.24**4.6★**▲ 279%**](https://www.amazon.com/dp/B0GKNKLZ7K) [**EADEM Le Chouchou Lip Softening Balm Lip Gloss for Women Overnight Hydrating & Moisturizing Luxury Lip Balm 0.5 oz Butter Mochi**EADEM**$23.87**4.6★**▲ 224%**](https://www.amazon.com/dp/B0DFRL3GHB) [**SKINTIFIC Peptide Brightening Lip Serum Hydrating & Plumping Tinted Lip Gloss Moisturizing Lip Balm with Polypeptides & Squalane for Glossy Sheer Smooth Lips(00 Clear)**SKINTIFIC**$11.01**4.2★**▲ 199%**](https://www.amazon.com/dp/B0FGCLTN83) [**Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum Hydrating Lip Balm with Lipozip PDRN for Glowy Dewy Lips Gentle Exfoliating & Smoothing Lip Moisturizer Hibiscus & Lactic Acid 0.3 Fl Oz**Dr.Reju-All**$12.68**4.5★**▲ 132%**](https://www.amazon.com/dp/B0GL22N4GY)
**~~View all trending →~~**
## **What buyers say about korean lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**26%
*“Helps moisturize”*
**Soft Feel**12%
*“Its soft”*
**Quality-Overall**8%
*“Excellent product”*
**Smell**5%
*“fragrance free”*
**Value For Money**5%
*“Good value for money”*
**Brightness/Shine/Glow**4%
*“Long lasting shine”*
**Ease Of Application**3%
*“smooth to apply”*
**Color**3%
*“Cute color”*
**Texture/Consistency-Overall**3%
*“Very Nice Consistency”*
**Adhesion/Stickiness**2%
*“Not sticky or greasy”*
### **What buyers complain about **
**Value For Money**10%
*“Expensive”*
**Moist/Dry**9%
*“not moisturizing”*
**Smell**6%
*“not fragrance free”*
**Functionality-Overall**5%
*“No results”*
**Allergies**5%
*“got a rash”*
**Oily/Greasy**5%
*“It's very oily”*
**Adhesion/Stickiness**4%
*“it is so sticky”*
**Durability**3%
*“Broke”*
**Wrinkles**3%
*“doesnt help with wrinkles”*
**Thickness**3%
*“Not thick”*
### **Top return reasons **
**Functionality-Overall**14%
**Advertised Vs Actual Product**12%
**Oily/Greasy**9%
**Smell**8%
**Moist/Dry**7%
**Color**6%
**Adhesion/Stickiness**6%
**Product Condition**6%
**Value For Money**5%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is korean lip balm profitable to sell on Amazon United States?**
- The niche generates $430K/yr across 37 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the korean lip balm niche?**
- 21 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in korean lip balm?**
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 1.0%.
- **When does demand for korean lip balm peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the korean lip balm niche?**
- Listings span $4.70–$27.11; the average listing price is $14.47 (sweet spot $15–$100). The average incumbent carries 3,631 reviews — the moat a new listing must climb.
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