---
title: "Korean Eyeshadow — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-eyeshadow"
last_updated: "2026-08-11T14:59:06.799Z"
locale: en
meta:
description: "Niche score 43/100 · $134K/yr market · 603K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $134K/yr market · 603K searches/yr · $19.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Eyeshadow — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **korean eyeshadow**
**Skip it**
Weak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size 30Growth 27Conversion 15Competition 54Returns 57Price range 65Avg price 85Brand share 30Review moat 58Quality gap 58
**Avg price**
**Great****$19.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.76–$28.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,163.31**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$134K**
$134K/yr · 603K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, korean eyeshadow is a $134K/yr Amazon United States market (603K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean eyeshadow market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$114K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**10%**
- CLIO PROFESSIONAL50% - rom&nd22% - dasique6% - lilybyred5% - Peripera4% - COLORGRAM3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-eyeshadow/trend)
## **Top korean eyeshadow search terms**
- **korean eyeshadow**159K/yr-1.9%0.4% conv. - **clio eyeshadow palette**98K/yr+19.9%1.9% conv. - **korean eyeshadow palette**81K/yr-12.0%0.5% conv. - **romand eyeshadow palette**33K/yr+43.6%0.8% conv. - **clio eyeshadow**34K/yr-21.5%1.3% conv. - **eyeshadow palette korean**23K/yr-6.9%0.5% conv. - **peripera eyeshadow**22K/yr-5.6%0.4% conv. - **rom&nd eyeshadow palette**15K/yr+8.4%0.8% conv. - **korean eye shadow**13K/yr+6.7%0.4% conv. - **eyeshadow korean**13K/yr-11.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-eyeshadow/search-terms)
## **Top korean eyeshadow products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$13K15%$20K20%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CLIO Pro Eye Palette Air 12-Color Eye Shadow Palette Matte Shimmer Mix Air-Fit Blendable Pigmented Buildable Color Low Fallout Warm Brown Nude Neutral Tone Daily Korean Makeup (08 LATTE SENIOR)**CLIO PROFESSIONAL**$23.80**4.6★519 rev](https://www.amazon.com/dp/B0CT2J3S2H) [2**Rom&nd Better Than Palette (8g)**rom&nd**$24.21**4.5★3,758 rev](https://www.amazon.com/dp/B09F33SXG6) [3**CLIO Pro Eye Palette Air 12-Color Eye Shadow Palette Matte Shimmer Mix Air-Fit Blendable Pigmented Buildable Color Low Fallout Cool Mauve Neutral Tone Daily Korean Makeup (07 LAVENDER STAFF)**CLIO PROFESSIONAL**$23.58**4.6★519 rev](https://www.amazon.com/dp/B0CT2PV3BQ) [4**rom&nd Better Than Palette 102g (05 Shade & Shadow Garden) | Eye Makeup Palette Matte & Shimmer Eye Shadow Sparkling Glittery various 10 shades Long Lasting High Pigmented Blendable Warm Tones**rom&nd**$24.49**4.5★3,758 rev](https://www.amazon.com/dp/B09247SG83) [5**CLIO Pro Eye Palette Air 12-Color Matte & Shimmer Eye Shadow Air-Fit Pigmented Buildable Color Low Fallout Warm Light Neutral Tone for Daily Makeup Safe for Sensitive Eyes (11 SHOPPING CHEESE)**CLIO PROFESSIONAL**$22.85**4.6★519 rev](https://www.amazon.com/dp/B0DJ71XW6F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Coral 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (02 FLOWER SEDAN CORAL)**CLIO PROFESSIONAL**$19.63**54 rev5mo ago](https://www.amazon.com/dp/B0GJS86MYZ) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Neutral Beige 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (03 BEIGE ONE STEP)**CLIO PROFESSIONAL**$19.16**54 rev5mo ago](https://www.amazon.com/dp/B0GJRPQKCB) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Pink 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (01 BLOSSOM STITCH)**CLIO PROFESSIONAL**$19.54**54 rev5mo ago](https://www.amazon.com/dp/B0GJS8KBM9) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Lilac Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (04 LILAC TALK)**CLIO PROFESSIONAL**$19.21**54 rev5mo ago](https://www.amazon.com/dp/B0GJS9Z8SP) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Rose Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (05 ROSE PRESET)**CLIO PROFESSIONAL**$19.39**54 rev5mo ago](https://www.amazon.com/dp/B0GJRXJHT2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Coral 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (02 FLOWER SEDAN CORAL)**CLIO PROFESSIONAL**$19.63**4.3★**▲ 254%**](https://www.amazon.com/dp/B0GJS86MYZ) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Rose Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (05 ROSE PRESET)**CLIO PROFESSIONAL**$19.39**4.3★**▲ 247%**](https://www.amazon.com/dp/B0GJRXJHT2) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Lilac Mauve 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (04 LILAC TALK)**CLIO PROFESSIONAL**$19.21**4.3★**▲ 200%**](https://www.amazon.com/dp/B0GJS9Z8SP) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Neutral Beige 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (03 BEIGE ONE STEP)**CLIO PROFESSIONAL**$19.16**4.3★**▲ 156%**](https://www.amazon.com/dp/B0GJRPQKCB) [**CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Soft Pink 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (01 BLOSSOM STITCH)**CLIO PROFESSIONAL**$19.54**4.3★**▲ 126%**](https://www.amazon.com/dp/B0GJS8KBM9)
**~~View all trending →~~**
## **What buyers say about korean eyeshadow**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Nice neutral colors”*
**Soft Feel**8%
*“Effortlessly Soft”*
**Quality-Overall**5%
*“This is a high quality make-up product”*
**Value For Money**5%
*“Great product with an affordable price”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Application**3%
*“Application is easy”*
**Brightness/Shine/Glow**3%
*“The glitters are cute”*
**Suitability Combination Skin**2%
*“Its buildable and great for my fair skin”*
**Durability**2%
*“Blends beautifully and lasts a very long time”*
**Advertised Vs Actual Product**2%
*“Better Than Expected”*
### **What buyers complain about **
**Color**15%
*“the colors are not accurate at all”*
**Ease Of Use**10%
*“the box is extremely difficult to open”*
**Size-Overall**6%
*“the pans are larger than the standard size”*
**Durability**5%
*“Breaks easily”*
**Quality-Overall**4%
*“Cheap”*
**Ease Of Application**2%
*“No applicator”*
**Paint Quality**2%
*“The palette was broken right at the first time I just opened it”*
**Suitability Combination Skin**2%
*“Not for certain skin pigments”*
**Value For Money**2%
*“Cheap”*
**Texture/Consistency-Overall**2%
*“Texture too chalky and powdery”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**11%
**Quality-Overall**4%
**Value For Money**4%
**Product Condition**3%
**Defective Material/Parts**3%
**Size-Overall**2%
**Functionality-Overall**2%
**Ease Of Use**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is korean eyeshadow profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 26 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the korean eyeshadow niche?**
- 11 brands and 39 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in korean eyeshadow?**
- Top complaints mined from reviews: Color, Ease Of Use, Size-Overall. The return rate is 2.7%.
- **When does demand for korean eyeshadow peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the korean eyeshadow niche?**
- Listings span $7.76–$28.70; the average listing price is $19.04 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.
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