---
title: "Korean Eyeliner — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-eyeliner"
last_updated: "2026-08-11T18:43:06.785Z"
locale: en
meta:
description: "Niche score 43/100 · $135K/yr market · 248K searches/yr · $12.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $135K/yr market · 248K searches/yr · $12.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Eyeliner — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **korean eyeliner**
**Skip it**
Prices mostly outside the sweet spot ($5.07–$15.96) — this niche doesn't clear our bar today.
Market size 30Growth 23Conversion 54Competition 48Returns 86Price range 9Avg price 50Brand share 21Review moat 41Quality gap 63
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.04**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,365.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$135K**
$135K/yr · 248K searches
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$5.07–$15.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, korean eyeliner is a $135K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean eyeliner market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$151K–$181K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**5%**
- Heroine Make54% - CLIO PROFESSIONAL17% - JUDYDOLL11% - CANMAKE6% - lilybyred4% - ICATHUNY4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -4.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-eyeliner/trend)
## **Top korean eyeliner search terms**
- **korean eyeliner**65K/yr-6.5%2.4% conv. - **heroine make eyeliner**39K/yr+13.4%6.5% conv. - **japanese eyeliner**27K/yr-7.2%4.4% conv. - **kiss me eyeliner**20K/yr-14.9%4.6% conv. - **heroine eyeliner**12K/yr-7.6%6.1% conv. - **eyeliner korean**10K/yr-13.2%4.3% conv. - **asian eyeliner**9K/yr-14.8%3.1% conv. - **kissme eye liner**10K/yr-26.4%5.2% conv. - **kiss me heroine eyeliner**8K/yr-1.0%5.2% conv. - **dejavu eyeliner**7K/yr+13.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-eyeliner/search-terms)
## **Top korean eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$27K30%$41K40%$54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Black Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan**Heroine Make**$13.68**4.3★5,015 rev](https://www.amazon.com/dp/B00RWME3MU) [2**Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Brown Black Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan**Heroine Make**$13.70**4.3★5,015 rev](https://www.amazon.com/dp/B074PWFNLG) [3**JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)**JUDYDOLL**$13.27**4.4★392 rev](https://www.amazon.com/dp/B0F5B4WHHM) [4**Heroine Make by KissMe Super Durable Eyeliner | Waterproof Liquid Eyeliner | Brown Black Liner for Long-Lasting Color | Smudge-Proof Formula | Hypoallergenic for Sensitive Eyes | Japanese Makeup**Heroine Make**$14.65**4.3★2,169 rev](https://www.amazon.com/dp/B08CCLSBTJ) [5**Heroine Make by KissMe Super Durable Eyeliner | Waterproof Liquid Eyeliner | Black Liquid Liner for Long-Lasting Color | Smudge-Proof Formula | Hypoallergenic for Sensitive Eyes | Japanese Makeup**Heroine Make**$15.81**4.3★2,169 rev](https://www.amazon.com/dp/B08CD1X91F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Heroine Make by KissMe Smooth Liquid Eyeliner | Waterproof Brown Liquid Eyeliner Pen | Smudge-Proof Formula for Long-Lasting Wear | Hypoallergenic for Sensitive Eyes | Made in Japan**Heroine Make**$14.60**5,015 rev11mo ago](https://www.amazon.com/dp/B0FJG4ZMW9) [**Heroine Make by KissMe Durable Eyeliner | Waterproof Liquid Liner | Black for Long-Lasting Color | Smudge-Proof Formula | Hypoallergenic for Sensitive Eyes | Japanese Makeup**Heroine Make**$15.96**56 rev1y ago](https://www.amazon.com/dp/B0FBTNDFJ4) [**SHEGLAM Gel Glide Eyeliner Pencil Creamy Waterproof Smudgeproof Longwearing Eyeliner-Brown**SHEGLAM**$5.07**420 rev1y ago](https://www.amazon.com/dp/B0F7RCNJL2) [**JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)**JUDYDOLL**$13.27**392 rev1y ago](https://www.amazon.com/dp/B0F5B4WHHM) [**JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#2 Deep Brown)**JUDYDOLL**$12.72**392 rev1y ago](https://www.amazon.com/dp/B0F59ZZKH8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#2 Deep Brown)**JUDYDOLL**$12.72**4.4★**▲ 163%**](https://www.amazon.com/dp/B0F59ZZKH8) [**JUDYDOLL Ultra-Fine Liquid Eyeliner-Precision Tip for Wing Line Smudge-Proof Quick-Drying Waterproof Easy to Get Inner Corner Lined Hooded Eyes-Friendly (#01 Black)**JUDYDOLL**$13.27**4.4★**▲ 87%**](https://www.amazon.com/dp/B0F5B4WHHM) [**CLIO Superproof Pen Liquid Eyeliner Waterproof Smudge Proof Long Wear Ultra Precision Sponge Tip One Stroke High Pigment Color Fast Dry Formula Sharp Wing Safe for Sensitive Eyes (001 Black)**CLIO PROFESSIONAL**$12.82**4.4★**▲ 64%**](https://www.amazon.com/dp/B0DHS9NY3G) [**lilybyred AM9 to PM9 Survival Penliner | Korean Waterproof Liquid Eyeliner 0.1mm Ultra-Fine Brush Highly Pigmented Quick-Dry Smudge-Proof Long-Lasting Precision Line 0.021 oz. (01 Matt Black)**lilybyred**$12.07**4.6★**▲ 54%**](https://www.amazon.com/dp/B07JN4D9PM) [**SHEGLAM Gel Glide Eyeliner Pencil Creamy Waterproof Smudgeproof Longwearing Eyeliner-Brown**SHEGLAM**$5.07**4.2★**▲ 42%**](https://www.amazon.com/dp/B0F7RCNJL2)
**~~View all trending →~~**
## **What buyers say about korean eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**17%
*“Best eyeliner I've used”*
**Ease Of Use**10%
*“Goes on easy”*
**Color**8%
*“Subtle color which I like”*
**Quality-Overall**7%
*“Perfect liners”*
**Smudge Resistance**7%
*“Doesnt smudge”*
**Ease Of Application**7%
*“Smooth application”*
**Eyelash Quality**6%
*“Perfect for a subtle, natural eye look, can get very close to the lash line”*
**Soft Feel**6%
*“It's really soft”*
**Thickness**5%
*“Gives you the thinnest lines”*
**Durability**4%
*“Stays all day”*
### **What buyers complain about **
**Moist/Dry**15%
*“it was almost completely dry”*
**Smudge Resistance**10%
*“Smudges”*
**Color**10%
*“Very black”*
**Water Resistance**6%
*“Yet, not water proof”*
**Quality-Overall**5%
*“Definitely not as good as they make it look”*
**Eyeliner Quality**5%
*“I was disappointed- the eyeliner broke apart”*
**Durability**5%
*“Broke Apart”*
**Leak-Proof**4%
*“Leaks everywhere”*
**Thickness**3%
*“It is thin”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Eyeliner Quality**30%
**Color**17%
**Moist/Dry**12%
**Advertised Vs Actual Product**6%
**Water Resistance**6%
**Functionality-Overall**5%
**Value For Money**4%
**Product Condition**3%
**Defective Material/Parts**2%
**Durability**2%
## **Common questions**
- **Is korean eyeliner profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the korean eyeliner niche?**
- 9 brands and 58 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in korean eyeliner?**
- Top complaints mined from reviews: Moist/Dry, Smudge Resistance, Color. The return rate is 1.5%.
- **When does demand for korean eyeliner peak?**
- Demand peaks in Feb; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the korean eyeliner niche?**
- Listings span $5.07–$15.96; the average listing price is $12.04 (sweet spot $15–$100). The average incumbent carries 2,365 reviews — the moat a new listing must climb.
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