---
title: "Korean Clay Mask — $577K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-clay-mask"
last_updated: "2026-08-11T15:51:30.083Z"
locale: en
meta:
description: "Niche score 53/100 · $577K/yr market · 282K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $577K/yr market · 282K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Korean Clay Mask — $577K/yr Amazon US Niche (2026) - Flapen"
---
# **korean clay mask**
**Worth a look**
Shows low returns (0.9%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 63Growth 65Conversion 95Competition 0Returns 96Price range 84Avg price 81Brand share 0Review moat 25Quality gap 52
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$14.27–$19.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.21**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+44.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$577K**
$577K/yr · 282K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,171.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, korean clay mask is a $577K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean clay mask market data**
- **Units sold / yr**
- **30K–40K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$516K–$688K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- medicube54% - innisfree30% - Beauty of Joseon7% - TOSOWOONG6% - SKIN10043%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.0% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-clay-mask/trend)
## **Top korean clay mask search terms**
- **medicube zero pore mask**30K/yr+185.0%11.3% conv. - **medicube mud mask**22K/yr+218.3%11.3% conv. - **medicube pore mask**23K/yr+107.2%8.8% conv. - **innisfree super volcanic pore clay mask**42K/yr+1.0%13.8% conv. - **korean clay mask**27K/yr+10.0%2.0% conv. - **medicube zero pore blackhead mud mask**14K/yr+174.7%8.9% conv. - **medicube clay mask**9K/yr+129.5%8.1% conv. - **innisfree clay mask**18K/yr-5.8%9.6% conv. - **innisfree mask**12K/yr+25.9%3.8% conv. - **clay mask korean**14K/yr+4.2%2.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-clay-mask/search-terms)
## **Top korean clay mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$86K30%$173K45%$259K60%$346K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz**medicube**$16.68**4.5★5,840 rev](https://www.amazon.com/dp/B0D1G7XF9X) [2**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**4.6★2,026 rev](https://www.amazon.com/dp/B0CQZ3W88P) [3**Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz**Beauty of Joseon**$18.54**4.6★5,002 rev](https://www.amazon.com/dp/B0BJPKX14D) [4**TOSOWOONG Real Blackhead Mud Mask Facial & Nose Pore-Purifying Clay - Korean Mud Mask Pore Tightening Deep Pore Cleaner Cooling & Quick Dry Formula Face Mask Oil Control 100 g / 3.52 oz.**TOSOWOONG**$19.69**3.9★220 rev](https://www.amazon.com/dp/B0FH1RSWMN) [5![SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g](https://m.media-amazon.com/images/I/41JnWZuIzmL.jpg)**SKIN1004 \[Hudsons Pick\] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g**SKIN1004**$14.27**4.6★7,770 rev](https://www.amazon.com/dp/B0C8Y1TSKZ)
### **Newest**
by launch date
[**TOSOWOONG Real Blackhead Mud Mask Facial & Nose Pore-Purifying Clay - Korean Mud Mask Pore Tightening Deep Pore Cleaner Cooling & Quick Dry Formula Face Mask Oil Control 100 g / 3.52 oz.**TOSOWOONG**$19.69**220 rev1y ago](https://www.amazon.com/dp/B0FH1RSWMN) [**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz**medicube**$16.68**5,840 rev2y ago](https://www.amazon.com/dp/B0D1G7XF9X) [**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**2,026 rev2y ago](https://www.amazon.com/dp/B0CQZ3W88P) [![SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g](https://m.media-amazon.com/images/I/41JnWZuIzmL.jpg)**SKIN1004 \[Hudsons Pick\] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g**SKIN1004**$14.27**7,770 rev3y ago](https://www.amazon.com/dp/B0C8Y1TSKZ) [**Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz**Beauty of Joseon**$18.54**5,002 rev3y ago](https://www.amazon.com/dp/B0BJPKX14D)
### **Trending**
90-day click momentum
[**TOSOWOONG Real Blackhead Mud Mask Facial & Nose Pore-Purifying Clay - Korean Mud Mask Pore Tightening Deep Pore Cleaner Cooling & Quick Dry Formula Face Mask Oil Control 100 g / 3.52 oz.**TOSOWOONG**$19.69**3.9★**▲ 198%**](https://www.amazon.com/dp/B0FH1RSWMN) [**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz**medicube**$16.68**4.5★**▲ 39%**](https://www.amazon.com/dp/B0D1G7XF9X) [![SKIN1004 [Hudsons Pick] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g](https://m.media-amazon.com/images/I/41JnWZuIzmL.jpg)**SKIN1004 \[Hudsons Pick\] Poremizing Quick Clay Stick Mask Facial Clay Mask for Pores Centella Clay Stick for Pore Minimizing Pink Pore Mud Mask for Sebum Balance Korean Skin Care 0.95 oz / 27g**SKIN1004**$14.27**4.6★**▲ 31%**](https://www.amazon.com/dp/B0C8Y1TSKZ) [**Innisfree Super Volcanic Pore Clay Mask | Exfoliating Korean Clay Mask with AHA and Hyaluronic Acid for Oily Skin | Minimizes Pores | Available in Limited Edition and Gift Sets**innisfree**$16.89**4.6★**▼ 31%**](https://www.amazon.com/dp/B0CQZ3W88P) [**Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz**Beauty of Joseon**$18.54**4.6★**▼ 48%**](https://www.amazon.com/dp/B0BJPKX14D)
## **What buyers say about korean clay mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**19%
*“Great for skin”*
**Soft Feel**11%
*“My skin is soft”*
**Moist/Dry**7%
*“it doesnt dry out my skin”*
**Cleansing**7%
*“i felt clean”*
**Smell**5%
*“Smells great”*
**Quality-Overall**5%
*“Overall, its a nice product with good ingredients and a practical format,”*
**Efficiency**4%
*“Seems to work ok”*
**Suitability Dry Skin**4%
*“It didn't dry or irritate my skin”*
**Ease Of Use**4%
*“Easy to Use”*
**Advertised Vs Actual Product**3%
*“Very accurate description”*
### **What buyers complain about **
**Functionality-Overall**12%
*“not effective”*
**Allergies**7%
*“Rash”*
**Moist/Dry**6%
*“dry”*
**Skin Health**6%
*“Looked like I had sun burn”*
**Symptom Reduction**3%
*“no results”*
**Sensitivity-Overall**3%
*“If you have sensitive skin or skin that breaks out easy I wouldnt recommend it”*
**Smell**3%
*“The scent is a bit unusual”*
**Suitability Dry Skin**2%
*“Ive struggled with dry skin my whole life”*
**Advertised Vs Actual Product**2%
*“Not quite as good as it says”*
**Ease Of Use**2%
*“Hard to remove”*
### **Top return reasons **
**Functionality-Overall**30%
**Advertised Vs Actual Product**12%
**Value For Money**9%
**Moist/Dry**6%
**Product Condition**5%
**Skin Health**5%
**Size-Overall**4%
**Suitability Combination Skin**4%
**Defective Material/Parts**3%
**Smell**2%
## **Common questions**
- **Is korean clay mask profitable to sell on Amazon United States?**
- The niche generates $577K/yr across 5 tracked products. 90-day search growth is +44.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the korean clay mask niche?**
- 5 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in korean clay mask?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.9%.
- **When does demand for korean clay mask peak?**
- Demand peaks in Jan; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the korean clay mask niche?**
- Listings span $14.27–$19.69; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 4,172 reviews — the moat a new listing must climb.
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