---
title: "Korean Body Lotion — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/korean-body-lotion"
last_updated: "2026-08-11T16:46:47.966Z"
locale: en
meta:
description: "Niche score 48/100 · $241K/yr market · 277K searches/yr · $18.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $241K/yr market · 277K searches/yr · $18.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Korean Body Lotion — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **korean body lotion**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 50Conversion 55Competition 24Returns 96Price range 87Avg price 85Brand share 12Review moat 41Quality gap 32
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.78–$34.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$241K**
$241K/yr · 277K searches
**Review moat**
**Okay****2,391.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, korean body lotion is a $241K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **korean body lotion market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$190K–$237K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**2%**
- Illiyoon70% - APLB9% - Kwailnara8% - Naturium4% - AESTURA3% - ROUND LAB3% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +20.8% search growth over the last 90 days.
13K8KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/korean-body-lotion/trend)
## **Top korean body lotion search terms**
- **korean body lotion**111K/yr+2.3%2.2% conv. - **illiyoon ceramide ato lotion**25K/yr+97.7%7.2% conv. - **korean lotion**42K/yr+9.7%2.0% conv. - **illiyoon lotion**20K/yr+99.7%6.6% conv. - **illiyoon body lotion**13K/yr+62.5%6.2% conv. - **body lotion korean**12K/yr+7.4%3.4% conv. - **korean lotion body**11K/yr+5.3%2.2% conv. - **korean body cream**9K/yr+0.7%1.4% conv. - **korean body moisturizer**6K/yr+16.8%2.2% conv. - **lotion korean**5K/yr+7.0%3.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/korean-body-lotion/search-terms)
## **Top korean body lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ILLIYOON Ceramide Ato Lotion 528ml(17.85oz) | Daily Moisturizing Lotion for All Skin Types | Deep Moisturizing and Soothing Effect | Korean Skin Care**Illiyoon**$26.27**4.7★2,985 rev](https://www.amazon.com/dp/B07NFYWWB6) [2**Illiyoon Ceramide Ato Lotion | Lightweight Moisturizer for Dry & Sensitive Skin Barrier Repair for Face & Body Mild for Babies Vegan Certified Korean Skin Care 11.83 fl.oz.**Illiyoon**$21.47**4.7★2,985 rev](https://www.amazon.com/dp/B07HFCDGRC) [3**APLB Glutathione Niacinamide Body Lotion | LIPO GLUTA NIAC CEN 12.5% 10.14 FL.OZ/Korean Skincare Long lasting hydration Revitalize for gentle and improve skin texture**APLB**$14.74**4.5★1,590 rev](https://www.amazon.com/dp/B0C8SPVHQY) [4**Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin 100hr Lasting Hydration For Face & Body Gentle for Infants Moisture Barrier Repair Vegan Certified 6.76 fl.oz.**Illiyoon**$21.43**4.7★7,355 rev](https://www.amazon.com/dp/B077RTL1HJ) [5**KWAILNARA Strawberry Milk Body Lotion (19.75 Fl Oz) Deeply Hydrating & Lightweight Korean Body Lotion | Milk Protein Royal Jelly & Strawberry Extract for Smooth Skin | Paraben-Free & Non-Greasy**Kwailnara**$15.12**4.3★2,022 rev](https://www.amazon.com/dp/B09F7PZV4Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.**Illiyoon**$20.72**190 rev6mo ago](https://www.amazon.com/dp/B0FPGGKFCH) [**Kwailnara Rice Milk Body Lotion (19.75 Fl Oz) Korean Body Lotion for Deep Hydration & Nourishing Care | Milk Protein Royal Jelly & Rice Extract for Radiance | Paraben-Free & Non-Greasy**Kwailnara**$15.58**2,022 rev12mo ago](https://www.amazon.com/dp/B0FHT59GY4) [**AESTURA ATOBARRIER365 Korean Body Lotion with Ceramides & Glycerin | Lightweight Hydrating Moisturizer for Dry Sensitive & Eczema-Prone Skin | Fragrance-Free | Korean Skin Care 400 mL / 13.5 fl oz**AESTURA**$34.24**137 rev1y ago](https://www.amazon.com/dp/B0F1CQ7YKD) [**APLB Collagen EGF Peptide Body Lotion | COLLAGEN PEPT CEN 17.1% 10.14 FL.OZ/Korean Skincare Elasticity care Long lasting moisturizing Revitalize for gentle and improve skin texture**APLB**$15.14**45 rev1y ago](https://www.amazon.com/dp/B0DZ5NXTVX) [**Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin 100hr Lasting Hydration For Face & Body Gentle for Infants Moisture Barrier Repair Vegan Certified 2.53 fl.oz.**Illiyoon**$14.77**7,355 rev2y ago](https://www.amazon.com/dp/B0CLD1T6MB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Illiyoon Ceramide ATO Moisturizing Milky Toner | Lightweight Milky Essence 2-in-1 Hydrating Facial Toner for Dry & Sensitive Skin Barrier Repair Fragrance-Free Korean Skincare 8.45 fl.oz.**Illiyoon**$20.72**4.7★**▲ 151%**](https://www.amazon.com/dp/B0FPGGKFCH) [**Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin 100hr Lasting Hydration For Face & Body Gentle for Infants Moisture Barrier Repair Vegan Certified 2.53 fl.oz.**Illiyoon**$14.77**4.7★**▲ 95%**](https://www.amazon.com/dp/B0CLD1T6MB) [**Kwailnara Rice Milk Body Lotion (19.75 Fl Oz) Korean Body Lotion for Deep Hydration & Nourishing Care | Milk Protein Royal Jelly & Rice Extract for Radiance | Paraben-Free & Non-Greasy**Kwailnara**$15.58**4.3★**▲ 57%**](https://www.amazon.com/dp/B0FHT59GY4) [**Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin 100hr Lasting Hydration For Face & Body Gentle for Infants Moisture Barrier Repair Vegan Certified 6.76 fl.oz.**Illiyoon**$21.43**4.7★**▲ 28%**](https://www.amazon.com/dp/B077RTL1HJ) [**APLB Collagen EGF Peptide Body Lotion | COLLAGEN PEPT CEN 17.1% 10.14 FL.OZ/Korean Skincare Elasticity care Long lasting moisturizing Revitalize for gentle and improve skin texture**APLB**$15.14**4.4★**▲ 17%**](https://www.amazon.com/dp/B0DZ5NXTVX)
**~~View all trending →~~**
## **What buyers say about korean body lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**32%
*“Excellent moisturizer”*
**Soft Feel**9%
*“Silky Smooth”*
**Quality-Overall**7%
*“Excellent Product”*
**Suitability Dry Skin**7%
*“Great for dry skin”*
**Suitability Combination Skin**6%
*“Good for sensitive skin”*
**Absorbency**4%
*“Absorbed well”*
**Smell**4%
*“No weird smells”*
**Value For Money**3%
*“Good price”*
**Weight Light**3%
*“This lotion is very lightweight with a smooth”*
**Allergies**2%
*“No skin irritation”*
### **What buyers complain about **
**Allergies**9%
*“Rash”*
**Moist/Dry**8%
*“Doesnt moisturize well”*
**Smell**5%
*“scent off putting”*
**Suitability Dry Skin**5%
*“Not good for dry skin”*
**Value For Money**5%
*“Expensive”*
**Motor Power**4%
*“Pump did not work”*
**Thickness**4%
*“Not as thick as I would want”*
**Skin Health**3%
*“I have really sensitive skin and anything and everything burns my face and breaks me out”*
**Functionality-Overall**3%
*“Not effective”*
**Sensitivity-Overall**2%
*“Actually slightly burns sensitive skin”*
### **Top return reasons **
**Moist/Dry**10%
**Motor Power**10%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Size-Overall**7%
**Texture/Consistency-Overall**5%
**Smell**5%
**Functionality-Overall**5%
**Ingredients-Overall**5%
**Oily/Greasy**4%
## **Common questions**
- **Is korean body lotion profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the korean body lotion niche?**
- 7 brands and 19 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in korean body lotion?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.8%.
- **What does it cost to enter the korean body lotion niche?**
- Listings span $12.78–$34.24; the average listing price is $18.95 (sweet spot $15–$100). The average incumbent carries 2,392 reviews — the moat a new listing must climb.
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