---
title: "Kokum Butter — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kokum-butter"
last_updated: "2026-08-11T14:11:01.168Z"
locale: en
meta:
description: "Niche score 48/100 · $178K/yr market · 96K searches/yr · $24.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $178K/yr market · 96K searches/yr · $24.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kokum Butter — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **kokum butter**
**Skip it**
Soft demand (-6.3% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 22Conversion 78Competition 33Returns 97Price range 88Avg price 95Brand share 26Review moat 45Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.17**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.92–$97.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,974.89**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$178K**
$178K/yr · 96K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kokum butter is a $178K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kokum butter market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$145K–$193K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **39%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**5%**
- Better Shea Butter30% - Yajna21% - Plant Guru16% - SpirZon LLC13% - era of nature8% - ETHERVA5% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.
2K2KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kokum-butter/trend)
## **Top kokum butter search terms**
- **kokum butter**68K/yr-2.6%6.6% conv. - **kokum butter raw organic unrefined**20K/yr-11.0%5.6% conv. - **kokum butter bulk**4K/yr+1.3%6.2% conv. - **organic kokum butter**3K/yr-12.5%5.1% conv. - **kokum butter raw organic**3K/yr-51.3%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kokum-butter/search-terms)
## **Top kokum butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$36K30%$53K40%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Raw Kokum Butter Unrefined - Body Butter Bar for Soap Making and DIY Skin and Hair Care Products - Pure Unscented Moisturizer for Lotion Base - 8 oz Block**Better Shea Butter**$19.40**4.8★3,472 rev](https://www.amazon.com/dp/B07CMP19XS) [2**Kokum Butter Refined Raw 1 Lb (16 Oz)**SpirZon LLC**$16.55**4.7★574 rev](https://www.amazon.com/dp/B00AEG51YK) [3**Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making**Yajna**$6.92**4.5★2,910 rev](https://www.amazon.com/dp/B0DWFKXJVY) [4**Plant Guru Raw Kokum Butter 5 lbs. Bulk 100% Pure Natural - Great for Skin Body and Hair Moisturizer DIY Creams Balms Lotions and Soap Making.**Plant Guru**$55.05**4.7★325 rev](https://www.amazon.com/dp/B0B5VYB4D6) [5**Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 8-OZ-230-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making**Yajna**$9.90**4.5★2,910 rev](https://www.amazon.com/dp/B0DWFJ2SLX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making**Yajna**$6.92**2,910 rev1y ago](https://www.amazon.com/dp/B0DWFKXJVY) [**Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 8-OZ-230-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making**Yajna**$9.90**2,910 rev1y ago](https://www.amazon.com/dp/B0DWFJ2SLX) [**Yajna Organic Raw Kokum Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory/White Grade A | DIY Creams Balms Lotions Soaps| Moisturizes Dry Skin**Yajna**$15.71**2,910 rev1y ago](https://www.amazon.com/dp/B0DWFJX3WK) [**Organic Raw Kokum Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 1 LBS/450 GM Ivory / White Grade A | DIY Creams Balms Lotions Soaps| Moisturizes Dry Skin**Bless International**$14.97**1,991 rev1y ago](https://www.amazon.com/dp/B0DKFYPQ7V) [**Organic Raw Kokum Butter 100% Pure Natural & Unrefined| Skin Moisturizer For Face Body & Hair| 8 OZ/230 GM Ivory / White Grade A | DIY Creams Balms Lotions Soaps| Moisturizes Dry Skin**Bless International**$9.81**1,991 rev1y ago](https://www.amazon.com/dp/B0DKFWFPNH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ETHERVA Raw Kokum Butter | Truly Raw Unrefined | Non-Deodorized & Unbleached | Strong Natural Scent | Hard Block | Wild Grown Organic | Bulk DIY Soap Making | Thickener for Skin Body & Hair | 2.2 lb**ETHERVA**$30.51**4.2★**▲ 119%**](https://www.amazon.com/dp/B09GBKXKK8) [**era of nature Organic Unrefined Raw African Ivory White Shea Butter 16oz - Moisturizing Raw Shea Butter Bar for Skin & Hair DIY Lip Balm Base Cream Soap & Lotion Making Supplies Kit Skincare**era of nature**$15.88**4.6★**▲ 99%**](https://www.amazon.com/dp/B01N6X6FCN) [**era of nature Kokum Butter Raw - 8 oz (1/2lb) Natural Butter for Body Butters Lotion Bars Lip Balm Soap Making Blends Well with Shea or Cocoa Butter For Stretch Marks Scars Pregnancy Care**era of nature**$13.78**4.6★**▲ 58%**](https://www.amazon.com/dp/B07ML3TZDY) [**ETHERVA Raw Kokum Butter | Truly Raw Unrefined | Non-Deodorized & Unbleached | Strong Natural Scent | Hard Block | Wild Grown Organic | Bulk DIY Soap Making | Thickener for Skin Body & Hair | 1.1 lb**ETHERVA**$18.76**4.2★**▲ 55%**](https://www.amazon.com/dp/B09GBHJVWQ) [**Yajna 100%-Pure-Kokum-Butter-Unrefined-&-Organic Deep-Hydration-Care-for-Skin-Body-&-Hair 4-OZ-115-GM-Premium-Grade-A Ideal-for-DIY-Skincare-Lotion-Bars-Cream-Base-&-Soap-Making**Yajna**$6.92**4.5★**▲ 42%**](https://www.amazon.com/dp/B0DWFKXJVY)
**~~View all trending →~~**
## **What buyers say about kokum butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Made great cream”*
**Moist/Dry**15%
*“It keeps your skin moist”*
**Soft Feel**13%
*“Nice and creamy”*
**Smell**9%
*“the scent was mild. not too intense.”*
**Texture/Consistency-Overall**7%
*“Love the texture, rich and creamy”*
**Ease Of Use**5%
*“Easy to use”*
**Suitability Oily Skin**4%
*“The Shea Butter is good for hair cream”*
**Weight Light**3%
*“Love using very lightweight”*
**Suitability Combination Skin**2%
*“Its a great for refining your skins tone and texture”*
**Comfort-Overall**2%
*“So luxurious”*
### **What buyers complain about **
**Smell**25%
*“Theres a slight smell”*
**Moist/Dry**9%
*“The container was cracked and the butter was all dried and cracked”*
**Advertised Vs Actual Product**9%
*“Pictures are deceiving”*
**Value For Money**9%
*“Money down the drain”*
**Oily/Greasy**7%
*“oily”*
**Hard Feel**7%
*“Entirely too hard and brittle”*
**Contamination**4%
*“contained a lot of impurities such as insects”*
**Color**4%
*“They were turning grey”*
**Texture/Consistency-Overall**3%
*“so I cannot vouch for the consistency of their quality”*
**Skin Health**2%
*“Made me feel weird on contact with my skin”*
### **Top return reasons **
**Smell**32%
**Advertised Vs Actual Product**15%
**Texture/Consistency-Overall**12%
**Leak-Proof**4%
**Product Condition**4%
**Color**4%
**Hard Feel**3%
**Oily/Greasy**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is kokum butter profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 18 tracked products. 90-day search growth is -6.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the kokum butter niche?**
- 8 brands and 9 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in kokum butter?**
- Top complaints mined from reviews: Smell, Moist/Dry, Advertised Vs Actual Product. The return rate is 0.7%.
- **When does demand for kokum butter peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the kokum butter niche?**
- Listings span $6.92–$97.97; the average listing price is $24.17 (sweet spot $15–$100). The average incumbent carries 1,975 reviews — the moat a new listing must climb.
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