---
title: "Kohl Eyeliner — $455K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kohl-eyeliner"
last_updated: "2026-08-11T16:44:38.321Z"
locale: en
meta:
description: "Niche score 55/100 · $455K/yr market · 1.0M searches/yr. A deep review moat (16,660 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $455K/yr market · 1.0M searches/yr. A deep review moat (16,660 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kohl Eyeliner — $455K/yr Amazon US Niche (2026) - Flapen"
---
# **kohl eyeliner**
**Worth a look**
Shows low returns (0.6%), but a deep review moat (16,660 avg reviews) keeps it on the watch list.
Market size 58Growth 23Conversion 48Competition 44Returns 97Price range 54Avg price 49Brand share 76Review moat 18Quality gap 82
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$455K**
$455K/yr · 1.0M searches
**Price range**
**Good****$1.07–$31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,659.83**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, kohl eyeliner is a $455K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kohl eyeliner market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$358K–$477K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**37%**
- TATSAT - WELLNESS THROUGH AYURVEDA21% - Sheida18% - HARRAZ11% - wet n wild5% - Nefertari5% - SUGAR Cosmetics4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kohl-eyeliner/trend)
## **Top kohl eyeliner search terms**
- **kohl eyeliner**258K/yr-24.1%3.2% conv. - **kajal**155K/yr+6.8%4.2% conv. - **kajal eyeliner**170K/yr-17.5%3.2% conv. - **kohl**104K/yr-2.4%2.8% conv. - **khol eye liner**62K/yr-16.0%3.0% conv. - **kajal eyeliner waterproof**48K/yr-20.3%4.1% conv. - **egyptian eyeliner**21K/yr+147.8%2.1% conv. - **arabic eyeliner**21K/yr+84.9%1.6% conv. - **kajal pencil for eyes**8K/yr+242.8%4.6% conv. - **khol**21K/yr-7.5%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kohl-eyeliner/search-terms)
## **Top kohl eyeliner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$91K30%$137K40%$182K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tatsat Ayurvedic Herbal Kajal | Natural Lead-Free & Chemical-Free Eye Care | Soothing Formula for Everyday Use | Safe for All Skin Types | Made with Triphala Chakshushya Herbs Castor Oil etc**TATSAT - WELLNESS THROUGH AYURVEDA**$9.89**4.2★2,436 rev](https://www.amazon.com/dp/B08XPJ7RR3) [2**Sheida Powder Eyeliner Handmade in Powder Form Long-Lasting Liner Intense Color Multi Color Shades Available**Sheida**$11.84**4.0★1,842 rev](https://www.amazon.com/dp/B0073U5RPI) [3**HARRAZ Kemet 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing.**HARRAZ**$25.96**4.2★209 rev](https://www.amazon.com/dp/B0F4PNSH55) [4**Nefertari 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing**Nefertari**$31.36**4.2★845 rev](https://www.amazon.com/dp/B09KZRGDFZ) [5**SUGAR Cosmetics Kohl Of Honour Intense Kajal01 Black Out (Black) Longlasting formula Lightweight**SUGAR Cosmetics**$5.78**4.4★2,551 rev](https://www.amazon.com/dp/B07D4CGLK7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HALAL King Tut Egyptian Eyeliner Loose Powder Long-Lasting Dark Black Eyeliner Smooth & Easy Application Ideal for Bold & Dramatic Looks HALAL Traditional Egyptian Formula for Intense Definition**Musk AL tahara**$15.96**62 rev7mo ago](https://www.amazon.com/dp/B0G4FFV4BZ) [**Musk AL tahara Dubai Natural Loose Powder Eyeliner Long-Lasting Traditional Eyeliner Smooth & Easy Application Intense Color and Eye Care - Black**Musk AL tahara**$19.41**44 rev10mo ago](https://www.amazon.com/dp/B0FR3NHPD6) [**e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Black Velvet**e.l.f.**$3.86**3,865 rev1y ago](https://www.amazon.com/dp/B0F2XCVXNV) [**HARRAZ Kemet 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing.**HARRAZ**$25.96**209 rev1y ago](https://www.amazon.com/dp/B0F4PNSH55) [**AllKindGifts Natural Arabian Eyeliner Organic Smudgeproof Waterproof Bold Eye Makeup with Decorative Pot Holder Unisex eyeliner**AllKindGifts**$21.91**18 rev1y ago](https://www.amazon.com/dp/B0DZNV7Y5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KIKO Milano Deep Black Kajal Kajal With A Soft Melting Texture**Kiko Milano**$13.78**4.2★**▲ 102%**](https://www.amazon.com/dp/B0DHLJZ5ZJ) [**VASANTI Kajal Waterline Eyeliner (Intense Black) | Long-Lasting Blendable Waterline Eye Liner | Smudge-Proof and Water-Resistant Eyeliner Pencil for Sensitive Eyes | Ophthalmologist Approved & Tested**VASANTI**$18.81**4.2★**▲ 75%**](https://www.amazon.com/dp/B01GW09XRW) [**HALAL King Tut Egyptian Eyeliner Loose Powder Long-Lasting Dark Black Eyeliner Smooth & Easy Application Ideal for Bold & Dramatic Looks HALAL Traditional Egyptian Formula for Intense Definition**Musk AL tahara**$15.96**3.8★**▲ 63%**](https://www.amazon.com/dp/B0G4FFV4BZ) [**HARRAZ Kemet 100% Natural Egyptian Eyeliner in Powder Form Handmade Eyeliner with Pharaoh packing.**HARRAZ**$25.96**4.2★**▲ 34%**](https://www.amazon.com/dp/B0F4PNSH55) [**Musk AL tahara Dubai Natural Loose Powder Eyeliner Long-Lasting Traditional Eyeliner Smooth & Easy Application Intense Color and Eye Care - Black**Musk AL tahara**$19.41**3.5★**▲ 31%**](https://www.amazon.com/dp/B0FR3NHPD6)
**~~View all trending →~~**
## **What buyers say about kohl eyeliner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyeliner Quality**11%
*“Great liner”*
**Quality-Overall**11%
*“Excellent product”*
**Color**11%
*“Color is accurate”*
**Value For Money**8%
*“For the price”*
**Soft Feel**7%
*“It is soft”*
**Ease Of Application**7%
*“Applies well”*
**Ease Of Use**6%
*“easy to put on”*
**Smudge Resistance**5%
*“Very little smudging”*
**Durability**5%
*“Very durable”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Smudge Resistance**15%
*“SMUDGES”*
**Durability**15%
*“Breaks easily”*
**Water Resistance**6%
*“Not water proof”*
**Quality-Overall**5%
*“Bad quality toxic product”*
**Color**4%
*“The color was much too light”*
**Value For Money**4%
*“Not worth the price”*
**Eyeliner Quality**3%
*“Unfortunately, the eyeliner was very dissapointing”*
**Functionality-Overall**3%
*“Didn't work well”*
**Moist/Dry**3%
*“Dried out”*
**Allergies**3%
*“it is irritating”*
### **Top return reasons **
**Eyeliner Quality**30%
**Color**13%
**Advertised Vs Actual Product**9%
**Functionality-Overall**7%
**Defective Material/Parts**5%
**Water Resistance**4%
**Moist/Dry**4%
**Durability**4%
**Quality-Overall**3%
**Smudge Resistance**3%
## **Common questions**
- **Is kohl eyeliner profitable to sell on Amazon United States?**
- The niche generates $455K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the kohl eyeliner niche?**
- 20 brands and 114 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in kohl eyeliner?**
- Top complaints mined from reviews: Smudge Resistance, Durability, Water Resistance. The return rate is 0.6%.
- **When does demand for kohl eyeliner peak?**
- Demand peaks in Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the kohl eyeliner niche?**
- Listings span $1.07–$31.36; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 16,660 reviews — the moat a new listing must climb.
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