[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-kms-hair-stay":3,"research-sidebar-rollups":630},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":46,"baselines":85,"demand":90,"seasonality":394,"brandShare":407,"products":413,"feedback":474,"searchTerms":580,"related":595,"lastUpdated":34},"442d2bf71699fc95e5b0266249e2be6b","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":21,"newProducts360":21,"amazonNicheId":4,"title":30,"slug":31,"href":32,"leafCategoryName":33,"scrapedAt":34,"brandCount":21,"brandCountYearAgo":21,"sellerCount":35,"signals":36,"avgBsr":37,"pageQuality":38,"unitsSoldMin":39,"unitsSoldAvgMin":40,"unitsSoldAvgMax":41,"revenueMin":42,"revenueMax":43,"avgBrandAgeMonths":44,"avgSellerAgeDays":45,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":38},68492,18612,0.3943,0.3737,0.16,0.9717,1,4.45,1297,23,11.75,26.46,6,4000,0.002,"kms hair stay","kms-hair-stay","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fkms-hair-stay","Hair Sprays","2026-07-14T14:22:11.777263+00:00",3,[],407,0,3000,250,500,69000,92000,107,174,{"score":47,"verdict":48,"components":49},48,"skip",[50,55,58,62,65,67,70,75,78,81],{"key":51,"score":52,"weight":53,"raw":54},"marketSize",17,0.15,68492.16,{"key":56,"score":57,"weight":53,"raw":18},"growth",61,{"key":59,"score":60,"weight":61,"raw":19},"conversion",98,0.1,{"key":63,"score":64,"weight":53,"raw":20},"competition",2,{"key":66,"score":38,"weight":61,"raw":21},"brandShare",{"key":68,"score":69,"weight":61,"raw":22},"qualityGap",50,{"key":71,"score":72,"weight":73,"raw":74},"reviewMoat",55,0.05,1296.83,{"key":76,"score":77,"weight":61,"raw":29},"returns",99,{"key":79,"score":80,"weight":73,"raw":24},"avgPrice",95,{"key":82,"score":83,"weight":73,"raw":84},"priceRange",77,0.77906186267845,{"avgRating":86,"medianPrice":87,"medianReturnRate":88,"nichesTracked":89},4.42,24.38,0.0215,115062,{"points":91,"droppedPartialWeek":393},[92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,178,181,184,187,190,193,196,199,202,204,207,210,213,216,219,222,225,228,231,234,237,240,243,246,249,252,254,257,260,263,266,269,271,274,276,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,334,337,339,342,345,348,351,353,356,359,361,364,367,370,372,375,378,381,384,387,390],{"week":93,"volume":94},"2024-07-21",603,{"week":96,"volume":97},"2024-07-28",376,{"week":99,"volume":100},"2024-08-04",389,{"week":102,"volume":103},"2024-08-11",758,{"week":105,"volume":106},"2024-08-18",879,{"week":108,"volume":109},"2024-08-25",765,{"week":111,"volume":112},"2024-09-01",724,{"week":114,"volume":115},"2024-09-08",748,{"week":117,"volume":118},"2024-09-15",772,{"week":120,"volume":121},"2024-09-22",869,{"week":123,"volume":124},"2024-09-29",868,{"week":126,"volume":127},"2024-10-06",872,{"week":129,"volume":130},"2024-10-13",833,{"week":132,"volume":133},"2024-10-20",531,{"week":135,"volume":136},"2024-10-27",595,{"week":138,"volume":139},"2024-11-03",503,{"week":141,"volume":142},"2024-11-10",496,{"week":144,"volume":145},"2024-11-17",435,{"week":147,"volume":148},"2024-11-24",450,{"week":150,"volume":151},"2024-12-01",453,{"week":153,"volume":154},"2024-12-08",397,{"week":156,"volume":157},"2024-12-15",373,{"week":159,"volume":160},"2024-12-22",392,{"week":162,"volume":163},"2024-12-29",288,{"week":165,"volume":166},"2025-01-05",353,{"week":168,"volume":169},"2025-01-12",352,{"week":171,"volume":172},"2025-01-19",315,{"week":174,"volume":175},"2025-01-26",289,{"week":177,"volume":175},"2025-02-02",{"week":179,"volume":180},"2025-02-09",264,{"week":182,"volume":183},"2025-02-16",292,{"week":185,"volume":186},"2025-02-23",282,{"week":188,"volume":189},"2025-03-02",228,{"week":191,"volume":192},"2025-03-09",290,{"week":194,"volume":195},"2025-03-16",247,{"week":197,"volume":198},"2025-03-23",244,{"week":200,"volume":201},"2025-03-30",333,{"week":203,"volume":183},"2025-04-06",{"week":205,"volume":206},"2025-04-13",245,{"week":208,"volume":209},"2025-04-20",279,{"week":211,"volume":212},"2025-04-27",259,{"week":214,"volume":215},"2025-05-04",272,{"week":217,"volume":218},"2025-05-11",365,{"week":220,"volume":221},"2025-05-18",347,{"week":223,"volume":224},"2025-05-25",299,{"week":226,"volume":227},"2025-06-01",306,{"week":229,"volume":230},"2025-06-08",301,{"week":232,"volume":233},"2025-06-15",278,{"week":235,"volume":236},"2025-06-22",364,{"week":238,"volume":239},"2025-06-29",346,{"week":241,"volume":242},"2025-07-06",293,{"week":244,"volume":245},"2025-07-13",563,{"week":247,"volume":248},"2025-07-20",327,{"week":250,"volume":251},"2025-07-27",396,{"week":253,"volume":100},"2025-08-03",{"week":255,"volume":256},"2025-08-10",332,{"week":258,"volume":259},"2025-08-17",492,{"week":261,"volume":262},"2025-08-24",432,{"week":264,"volume":265},"2025-08-31",354,{"week":267,"volume":268},"2025-09-07",358,{"week":270,"volume":265},"2025-09-14",{"week":272,"volume":273},"2025-09-21",329,{"week":275,"volume":175},"2025-09-28",{"week":277,"volume":248},"2025-10-05",{"week":279,"volume":280},"2025-10-12",431,{"week":282,"volume":283},"2025-10-19",305,{"week":285,"volume":286},"2025-10-26",350,{"week":288,"volume":289},"2025-11-02",280,{"week":291,"volume":292},"2025-11-09",323,{"week":294,"volume":295},"2025-11-16",284,{"week":297,"volume":298},"2025-11-23",324,{"week":300,"volume":301},"2025-11-30",374,{"week":303,"volume":304},"2025-12-07",322,{"week":306,"volume":307},"2025-12-14",384,{"week":309,"volume":310},"2025-12-21",325,{"week":312,"volume":313},"2025-12-28",276,{"week":315,"volume":316},"2026-01-04",251,{"week":318,"volume":319},"2026-01-11",260,{"week":321,"volume":322},"2026-01-18",317,{"week":324,"volume":325},"2026-01-25",285,{"week":327,"volume":328},"2026-02-01",263,{"week":330,"volume":331},"2026-02-08",258,{"week":333,"volume":163},"2026-02-15",{"week":335,"volume":336},"2026-02-22",341,{"week":338,"volume":286},"2026-03-01",{"week":340,"volume":341},"2026-03-08",393,{"week":343,"volume":344},"2026-03-15",310,{"week":346,"volume":347},"2026-03-22",277,{"week":349,"volume":350},"2026-03-29",294,{"week":352,"volume":169},"2026-04-05",{"week":354,"volume":355},"2026-04-12",377,{"week":357,"volume":358},"2026-04-19",388,{"week":360,"volume":248},"2026-04-26",{"week":362,"volume":363},"2026-05-03",371,{"week":365,"volume":366},"2026-05-10",403,{"week":368,"volume":369},"2026-05-17",380,{"week":371,"volume":341},"2026-05-24",{"week":373,"volume":374},"2026-05-31",449,{"week":376,"volume":377},"2026-06-07",459,{"week":379,"volume":380},"2026-06-14",479,{"week":382,"volume":383},"2026-06-21",412,{"week":385,"volume":386},"2026-06-28",738,{"week":388,"volume":389},"2026-07-05",415,{"week":391,"volume":392},"2026-07-12",425,false,[395,396,397,398,399,400,401,402,403,404,405,406],0.7574576597382602,0.7121102771362586,0.7420708237105467,0.7877934949961509,0.9115345137285091,1.023843127191857,1.062692455735181,1.3315798477461294,1.4764134804550508,1.3272709776751348,0.9643529210503807,0.8923530921221453,{"top":408,"otherBrandCount":38,"otherClickShare":412},[409],{"brand":410,"clickShare":411},"KMS",0.9998999999999999,0.00010000000000010001,[414,425,435,443,453,464],{"asin":415,"title":416,"brand":410,"imageUrl":417,"price":418,"rating":419,"reviews":420,"clickShare90":421,"clickShare360":422,"launchDate":423,"amazonUrl":424},"B07PT9SZDL","KMS HAIRSTAY Anti-Humidity Seal 3.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LrN5+kf8L.jpg",25.05,4.4,1663,0.5322,0.4621,"2017-03-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07PT9SZDL",{"asin":426,"title":427,"brand":410,"imageUrl":428,"price":429,"rating":419,"reviews":430,"clickShare90":431,"clickShare360":432,"launchDate":433,"amazonUrl":434},"B072DY4FFX","KMS HairStay Working Hairspray Lasting Buildable Hold 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31T5vVak64L.jpg",26.32,544,0.1817,0.2175,"2017-04-28","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB072DY4FFX",{"asin":436,"title":437,"brand":410,"imageUrl":438,"price":25,"rating":419,"reviews":420,"clickShare90":439,"clickShare360":440,"launchDate":441,"amazonUrl":442},"B0FNS4WFVC","HairStay Anti-Humidity Seal 75ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31gyK77nIJL.jpg",0.1234,0.0646,"2025-08-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FNS4WFVC",{"asin":444,"title":445,"brand":410,"imageUrl":446,"price":26,"rating":447,"reviews":448,"clickShare90":449,"clickShare360":450,"launchDate":451,"amazonUrl":452},"B072JKZ7K3","HairStay Firm Finishing Hairspray Strong Durable Hold 300ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LVnLGG1uL.jpg",4.3,513,0.1029,0.1763,"2017-06-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB072JKZ7K3",{"asin":454,"title":455,"brand":410,"imageUrl":456,"price":457,"rating":458,"reviews":459,"clickShare90":460,"clickShare360":461,"launchDate":462,"amazonUrl":463},"B06Y28HD36","KMS HAIRPLAY Flexible Hold Texturizing Dry Wax Finishing Hairspray 4.1 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31KtwFmhk+L.jpg",26.14,4.6,1541,0.0314,0.0478,"2017-04-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06Y28HD36",{"asin":465,"title":466,"brand":410,"imageUrl":467,"price":468,"rating":458,"reviews":469,"clickShare90":470,"clickShare360":471,"launchDate":472,"amazonUrl":473},"B071DRGPKL","KMS HairPlay Styling Gel 200ml","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31mQJK8PZjL.jpg",22.28,1857,0.0283,0.0317,"2009-09-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB071DRGPKL",{"love":475,"hate":523,"returnReasons":558},[476,483,489,495,501,506,511,515,519],{"topic":477,"percentOfMentions":478,"verbatims":479},"Smell",0.17859999999999998,[480,481,482],"I like the hold quality especially the clean scent","And it smells so good","Love the smell too",{"topic":484,"percentOfMentions":485,"verbatims":486},"Brightness\u002FShine\u002FGlow",0.1429,[487,488],"Leaves my hair very shiny","Good shine and zero frizz",{"topic":490,"percentOfMentions":485,"verbatims":491},"Quality-Overall",[492,493,494],"Otherwise KMS has great products","Amazing product","This is a very good product",{"topic":496,"percentOfMentions":485,"verbatims":497},"Hair Styling",[498,499,500],"Great for thinning hair","Great hair product","Excellent hair spray",{"topic":502,"percentOfMentions":485,"verbatims":503},"Suitability Straight Hair",[504,505],"it controls my thin hair","style my hair",{"topic":507,"percentOfMentions":508,"verbatims":509},"Ease Of Use",0.035699999999999996,[510],"Great hold and manageable",{"topic":512,"percentOfMentions":508,"verbatims":513},"Durability",[514],"Used for a long time",{"topic":516,"percentOfMentions":508,"verbatims":517},"Soft Feel",[518],"My hair is so much smoother",{"topic":520,"percentOfMentions":508,"verbatims":521},"Suitability Curly Hair",[522],"Just the slightest touch of this spray gets rid of the frizz without greasiness",[524,530,535,540,543,547,550,554],{"topic":525,"percentOfMentions":526,"verbatims":527},"Suitability Humid Weather",0.2,[528,529],"Did not provide any more anti-humidity spray than a regular hairspray","This does not help my hair with humidity frizz at all",{"topic":531,"percentOfMentions":53,"verbatims":532},"Size-Overall",[533,534],"Size advertised is larger than delivered","Very Small Spray",{"topic":536,"percentOfMentions":53,"verbatims":537},"Value For Money",[538,539],"its to expensive to be wasted like this","for the price there shouldn't be a wrong way",{"topic":490,"percentOfMentions":61,"verbatims":541},[542],"Terrible product",{"topic":544,"percentOfMentions":61,"verbatims":545},"Suitability Short Hair",[546],"Works well with short hair",{"topic":477,"percentOfMentions":73,"verbatims":548},[549],"I'm not fond of the smell",{"topic":551,"percentOfMentions":73,"verbatims":552},"Unsustainable Design",[553],"Bottle design flaw",{"topic":555,"percentOfMentions":73,"verbatims":556},"Advertised Vs Actual Product",[557],"Size advertised is larger than delivered. Vendor needs to update product description. $25 price tag is for 3.7 oz. And not 4.1 oz, as advertised.",[559,562,564,566,568,571,574,576,577,578],{"reason":560,"pct":561},"Adhesion\u002FStickiness",0.2321,{"reason":477,"pct":563},0.2143,{"reason":555,"pct":565},0.10710000000000001,{"reason":544,"pct":567},0.08929999999999999,{"reason":569,"pct":570},"Product Condition",0.07139999999999999,{"reason":572,"pct":573},"Strength",0.0536,{"reason":575,"pct":508},"Suitability Colored Hair",{"reason":531,"pct":508},{"reason":536,"pct":508},{"reason":579,"pct":508},"Texture\u002FConsistency-Overall",[581,585,590],{"term":30,"volume":582,"growthQoq":583,"conversionRate":584},12243,0.0692,0.14,{"term":586,"volume":587,"growthQoq":588,"conversionRate":589},"kms hair stay anti humidity spray",2030,12.4242,0.1637,{"term":591,"volume":592,"growthQoq":593,"conversionRate":594},"kms hair spray",4339,-0.2448,0.1103,[596,603,608,614,619,624],{"title":597,"href":598,"score":599,"verdict":600,"marketSize":601,"growth90":602},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":604,"href":605,"score":599,"verdict":600,"marketSize":606,"growth90":607},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":609,"href":610,"score":599,"verdict":611,"marketSize":612,"growth90":613},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":615,"href":616,"score":599,"verdict":600,"marketSize":617,"growth90":618},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":620,"href":621,"score":599,"verdict":611,"marketSize":622,"growth90":623},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":625,"href":626,"score":627,"verdict":600,"marketSize":628,"growth90":629},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[631,638,641,648,655,662,669,676,683,690,697,704,711,718,725,732,739,746,753,760],{"nodeId":632,"label":633,"slug":634,"href":635,"nichesTracked":636,"marketSizeTotal":637},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":639,"marketSizeTotal":640},10978,8129370268,{"nodeId":642,"label":643,"slug":644,"href":645,"nichesTracked":646,"marketSizeTotal":647},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":649,"label":650,"slug":651,"href":652,"nichesTracked":653,"marketSizeTotal":654},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":656,"label":657,"slug":658,"href":659,"nichesTracked":660,"marketSizeTotal":661},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":663,"label":664,"slug":665,"href":666,"nichesTracked":667,"marketSizeTotal":668},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":670,"label":671,"slug":672,"href":673,"nichesTracked":674,"marketSizeTotal":675},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":677,"label":678,"slug":679,"href":680,"nichesTracked":681,"marketSizeTotal":682},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":684,"label":685,"slug":686,"href":687,"nichesTracked":688,"marketSizeTotal":689},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":691,"label":692,"slug":693,"href":694,"nichesTracked":695,"marketSizeTotal":696},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":698,"label":699,"slug":700,"href":701,"nichesTracked":702,"marketSizeTotal":703},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":705,"label":706,"slug":707,"href":708,"nichesTracked":709,"marketSizeTotal":710},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":712,"label":713,"slug":714,"href":715,"nichesTracked":716,"marketSizeTotal":717},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":719,"label":720,"slug":721,"href":722,"nichesTracked":723,"marketSizeTotal":724},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":726,"label":727,"slug":728,"href":729,"nichesTracked":730,"marketSizeTotal":731},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":733,"label":734,"slug":735,"href":736,"nichesTracked":737,"marketSizeTotal":738},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":740,"label":741,"slug":742,"href":743,"nichesTracked":744,"marketSizeTotal":745},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":747,"label":748,"slug":749,"href":750,"nichesTracked":751,"marketSizeTotal":752},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":754,"label":755,"slug":756,"href":757,"nichesTracked":758,"marketSizeTotal":759},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":761,"label":762,"slug":763,"href":764,"nichesTracked":64,"marketSizeTotal":765},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]