---
title: "Klorane Dry Shampoo — $981K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/klorane-dry-shampoo"
last_updated: "2026-08-11T20:46:27.805Z"
locale: en
meta:
description: "Niche score 57/100 · $981K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $981K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Klorane Dry Shampoo — $981K/yr Amazon US Niche (2026) - Flapen"
---
# **klorane dry shampoo**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 24Conversion 86Competition 19Returns 96Price range 82Avg price 95Brand share 9Review moat 57Quality gap 78
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.84**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.60–$44.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$981K**
$981K/yr · 409K searches
**Review moat**
**Good****1,200.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, klorane dry shampoo is a $981K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **klorane dry shampoo market data**
- **Units sold / yr**
- **50K–60K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Klorane44% - DAE22% - Olaplex16% - Briogeo12% - K184% - Kitsch3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/klorane-dry-shampoo/trend)
## **Top klorane dry shampoo search terms**
- **klorane dry shampoo**112K/yr+16.0%8.8% conv. - **dae dry shampoo**62K/yr-26.7%14.0% conv. - **olaplex dry shampoo**44K/yr-11.3%10.2% conv. - **aveda dry shampoo**30K/yr-20.3%1.3% conv. - **aveda dry shampoo powder**20K/yr+34.1%1.2% conv. - **dae dry shampoo powder**15K/yr+86.3%14.0% conv. - **klorane dry shampoo with oat milk**19K/yr+24.0%6.9% conv. - **briogeo dry shampoo**37K/yr-31.4%13.8% conv. - **briogeo dry shampoo puff**16K/yr-23.1%9.7% conv. - **dry shampoo klorane**7K/yr+35.9%8.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/klorane-dry-shampoo/search-terms)
## **Top klorane dry shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$98K20%$196K30%$294K40%$392K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Klorane Dry Shampoo with Oat Milk - Eco-Friendly Non-Aerosol Formula - Vegan & Dermatologist Tested - Ultra-Gentle Powder Formula with Plant-Based Ingredients - Fully Recyclable Bottle - 1.7 oz.**Klorane**$22.14**4.1★2,915 rev](https://www.amazon.com/dp/B001QOVUR6) [2**DAE Fairy Duster Dry Shampoo Powder - Non-Aerosol Natural Ingredients Absorbs Oil & Refreshes Roots**DAE**$28.37**4.3★1,000 rev](https://www.amazon.com/dp/B0D3MDJSRG) [3**Olaplex N.4D Clean Weightless Volume Healthy Scalp Dry Shampoo: Absorbs Oils & Neutralizes Odor | No Powdery Residue | For Coily Curly Straight and Wavy 178 g / 6.3 Oz.**Olaplex**$27.70**4.3★1,132 rev](https://www.amazon.com/dp/B0BTWR89FV) [4**Klorane - Dry Shampoo Powder With Oat Milk - Eco Friendly Non-Aerosol Formula - Gentle Formula Instantly Revives Hair - Paraben & Sulfate-Free - 2 x 1.7 oz. 2 ct.**Klorane**$44.13**4.2★93 rev](https://www.amazon.com/dp/B086D785MH) [5**Klorane Dry Shampoo With Nettle and Natural Tint Nettle for Brunette Oily Hair and Scalp Regulates Oil Production Paraben & Sulfate-Free 3.2 oz (Pack of 1)**Klorane**$23.86**4.5★732 rev](https://www.amazon.com/dp/B078MWCYDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Klorane Nettle Dry Shampoo Travel-Sized 3 To Go Bundle for Oily Hair**Klorane**$23.61**2,122 rev1y ago](https://www.amazon.com/dp/B0F8PJGHP5) [**Briogeo Style + Treat Translucent Dry Shampoo Puff | Non-Aerosol & Talc-Free Root Refresh & Oil Absorption | Volumizing Powder| Vegan & Cruelty-Free | 0.5 oz**Briogeo**$24.24**321 rev1y ago](https://www.amazon.com/dp/B0DQVNM213) [**Briogeo Style + Treat Tinted Dry Shampoo Puff | Non-Aerosol & Talc-Free Root Touch-Up & Oil Absorption | Volumizing Powder| Vegan & Cruelty-Free | 0.5 oz**Briogeo**$23.58**321 rev1y ago](https://www.amazon.com/dp/B0DQVQJ672) [**Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz**Kitsch**$9.60**1,538 rev1y ago](https://www.amazon.com/dp/B0DRM4J2YM) [**K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)**K18**$23.91**1,798 rev1y ago](https://www.amazon.com/dp/B0F67KS3K1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Klorane - Dry Shampoo Powder With Oat Milk - Eco Friendly Non-Aerosol Formula - Gentle Formula Instantly Revives Hair - Paraben & Sulfate-Free - 2 x 1.7 oz. 2 ct.**Klorane**$44.13**4.2★**▲ 256%**](https://www.amazon.com/dp/B086D785MH) [**K18 AirWash Travel Non Aerosol Dry Shampoo Spray - Odor Eliminating Dry Shampoo for Women with No White Cast - Fresh Hair + Scalp for 3 Days - Absorbs Oil + Sweat Without Heavy Fragrances (1.6 Fl oz)**K18**$23.91**4.4★**▲ 48%**](https://www.amazon.com/dp/B0F67KS3K1) [**Kitsch Volumizing Rice Protein Dry Shampoo Powder - Dry Shampoo for Women & Men No White Cast Absorbs Oil Non-Greasy Light-to-medium Hair Colors Travel Size - Invisible 1oz**Kitsch**$9.60**4.0★**▲ 44%**](https://www.amazon.com/dp/B0DRM4J2YM) [**Klorane Dry Shampoo with Oat Milk - Eco-Friendly Non-Aerosol Formula - Vegan & Dermatologist Tested - Ultra-Gentle Powder Formula with Plant-Based Ingredients - Fully Recyclable Bottle - 1.7 oz.**Klorane**$22.14**4.1★**▲ 35%**](https://www.amazon.com/dp/B001QOVUR6) [**Klorane Nettle Dry Shampoo Travel-Sized 3 To Go Bundle for Oily Hair**Klorane**$23.61**4.3★**▲ 18%**](https://www.amazon.com/dp/B0F8PJGHP5)
**~~View all trending →~~**
## **What buyers say about klorane dry shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Powerful smell”*
**Moist/Dry**16%
*“Best dry shampoo I have purchased”*
**Value For Money**8%
*“Great value”*
**Quality-Overall**7%
*“saw the good reviews”*
**Oily/Greasy**3%
*“makes your hair look less greasy”*
**Ease Of Use**3%
*“easy to comb out”*
**Efficiency**3%
*“Effective product”*
**Residue**3%
*“doesnt leave any residue”*
**Cleansing**2%
*“It gets your hair looking clean”*
**Advertised Vs Actual Product**1%
*“Better than I expected”*
### **What buyers complain about **
**Residue**10%
*“White residue”*
**Smell**9%
*“Chemical smell”*
**Moist/Dry**6%
*“Very dry”*
**Value For Money**6%
*“way too expensive”*
**Hair Related**5%
*“it made my hair feel weird”*
**Functionality-Overall**5%
*“Doesnt work”*
**Oily/Greasy**4%
*“My hair is extremely greasy”*
**Suitability Colored Hair**4%
*“ughhh horrible for darker hair colors”*
**Allergies**3%
*“made me sick”*
**Color**3%
*“Hair looks gray”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Leak-Proof**11%
**Product Condition**10%
**Functionality-Overall**10%
**Smell**4%
**Moist/Dry**4%
**Motor Power**3%
**Size-Overall**3%
**Defective Material/Parts**3%
**Residue**3%
## **Common questions**
- **Is klorane dry shampoo profitable to sell on Amazon United States?**
- The niche generates $981K/yr across 11 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the klorane dry shampoo niche?**
- 6 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in klorane dry shampoo?**
- Top complaints mined from reviews: Residue, Smell, Moist/Dry. The return rate is 0.8%.
- **When does demand for klorane dry shampoo peak?**
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the klorane dry shampoo niche?**
- Listings span $9.60–$44.13; the average listing price is $24.84 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.
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