---
title: "Kiss Hair Dye — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kiss-hair-dye"
last_updated: "2026-08-11T20:52:42.926Z"
locale: en
meta:
description: "Niche score 37/100 · $48K/yr market · 155K searches/yr · $8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $48K/yr market · 155K searches/yr · $8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kiss Hair Dye — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **kiss hair dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 21Conversion 47Competition 50Returns 98Price range 0Avg price 23Brand share 0Review moat 24Quality gap 78
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,198.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$48K**
$48K/yr · 155K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.13–$11.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, kiss hair dye is a $48K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kiss hair dye market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$41K–$49K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#341**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**0%**
- Red By Kiss39% - KISS37% - Red by Kiss20% - Kiss Express4%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -8.6% search growth over the last 90 days.
4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kiss-hair-dye/trend)
## **Top kiss hair dye search terms**
- **kiss hair dye**49K/yr-13.0%1.5% conv. - **kiss tintation hair dye**21K/yr-6.3%1.6% conv. - **kiss express**15K/yr+7.0%4.7% conv. - **tintation hair dye**14K/yr+8.1%1.4% conv. - **kiss express semi permanent hair color**8K/yr+45.0%5.4% conv. - **kiss tintation**9K/yr-4.8%1.7% conv. - **kiss semi permanent hair color**7K/yr-23.9%3.1% conv. - **kiss express black**13K/yr-56.2%7.7% conv. - **kiss hair color**6K/yr-25.9%1.2% conv. - **kiss dye**4K/yr-8.0%4.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kiss-hair-dye/search-terms)
## **Top kiss hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$14K40%$19K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kiss Express Semi-Permanent Hair Color Vivid Highly Pigmented Dye for Vibrant Hair Gentle Formula Gray Coverage pH Balanced 23 Intermixable Shades All Hair Types (3.5 oz Black 2 Count)**KISS**$11.57**4.4★4,583 rev](https://www.amazon.com/dp/B00NFU3XRO) [2**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Atomic Pink 5 Fl Oz)**Red By Kiss**$6.36**4.1★10,495 rev](https://www.amazon.com/dp/B07G4JC2TH) [3**Kiss Express Color #K99 Semi- Permanent Jet Black 3.5 Ounce (Pack of 2)**KISS**$10.79**4.4★4,583 rev](https://www.amazon.com/dp/B00NFU3U6I) [4**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Purple Passion 5 Fl Oz)**Red By Kiss**$6.38**4.1★10,495 rev](https://www.amazon.com/dp/B07G4JHL5M) [5**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Honey Brown 5 Fl Oz)**Red By Kiss**$6.40**4.1★10,495 rev](https://www.amazon.com/dp/B07G4HW8LN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Red Velvet 2 Pk 5 Fl Oz)**Red by Kiss**$9.32**549 rev5y ago](https://www.amazon.com/dp/B08XMVYQM6) [**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Crimson 5 Fl Oz)**Red by Kiss**$10.07**365 rev5y ago](https://www.amazon.com/dp/B08YGLDT3K) [**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Cajun Spice 2 Pk 5 Fl Oz)**Red by Kiss**$9.31**194 rev5y ago](https://www.amazon.com/dp/B08YFLP4F2) [**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Atomic Pink 2 Pk 5 Fl Oz)**Red by Kiss**$9.42**261 rev5y ago](https://www.amazon.com/dp/B08YFKYBJW) [**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Blue Moonlight 2 Pk 5 Fl Oz)**Red by Kiss**$9.05**183 rev5y ago](https://www.amazon.com/dp/B08YFLPX41)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Ruby Red 5 Fl Oz)**Red By Kiss**$6.13**4.1★**▲ 155%**](https://www.amazon.com/dp/B07G4G3DP8) [**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Neon Orange 5 Fl Oz)**Red By Kiss**$6.29**4.1★**▲ 110%**](https://www.amazon.com/dp/B084WG1YYP) [**Kiss Express Color #K99 Semi- Permanent Jet Black 3.5 Ounce (Pack of 2)**KISS**$10.79**4.4★**▲ 83%**](https://www.amazon.com/dp/B00NFU3U6I) [**Red by Kiss Tintation Semi-Permanent Hair Color Aloe Vera Water Based Argan Oil Olive Oil Collagen & Keratin Long-Lasting Color Dye (Atomic Pink 2 Pk 5 Fl Oz)**Red by Kiss**$9.42**4.0★**▲ 76%**](https://www.amazon.com/dp/B08YFKYBJW) [**Kiss Express Semi-Permanent Hair Color Vivid Highly Pigmented Dye for Vibrant Hair Gentle Formula Gray Coverage pH Balanced 23 Intermixable Shades All Hair Types (3.5 oz Black 2 Count)**KISS**$11.57**4.4★**▲ 66%**](https://www.amazon.com/dp/B00NFU3XRO)
**~~View all trending →~~**
## **Common questions**
- **Is kiss hair dye profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 18 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the kiss hair dye niche?**
- 4 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What does it cost to enter the kiss hair dye niche?**
- Listings span $6.13–$11.57; the average listing price is $8.18 (sweet spot $15–$100). The average incumbent carries 5,198 reviews — the moat a new listing must climb.
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