---
title: "Kirkland Makeup Remover Wipes — $143K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kirkland-makeup-remover-wipes"
last_updated: "2026-08-11T19:50:18.462Z"
locale: en
meta:
description: "Niche score 39/100 · $143K/yr market · 32K searches/yr · $25.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $143K/yr market · 32K searches/yr · $25.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kirkland Makeup Remover Wipes — $143K/yr Amazon US Niche (2026) - Flapen"
---
# **kirkland makeup remover wipes**
**Skip it**
Soft demand (-54.4% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 0Conversion 99Competition 10Returns 99Price range 75Avg price 95Brand share 0Review moat 18Quality gap 40
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.94–$36.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$143K**
$143K/yr · 32K searches
**Review moat**
**Bad****17,424**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-54.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, kirkland makeup remover wipes is a $143K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kirkland makeup remover wipes market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#451**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **25%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Costco50% - KIRKLAND43% - Amazon Basics4% - Neutrogena3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -54.4% search growth over the last 90 days.
1K750Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kirkland-makeup-remover-wipes/trend)
## **Top kirkland makeup remover wipes search terms**
- **kirkland makeup remover wipes**13K/yr-53.1%11.2% conv. - **kirkland face wipes makeup remover**6K/yr-63.9%12.8% conv. - **kirkland face wipes**5K/yr-44.1%12.7% conv. - **kirkland daily makeup remover towelettes**3K/yr-54.0%14.1% conv. - **kirkland makeup wipes**2K/yr-46.7%10.2% conv. - **kirkland facial towelettes**3K/yr-61.6%13.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kirkland-makeup-remover-wipes/search-terms)
## **Top kirkland makeup remover wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$21K30%$43K45%$64K60%$86K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kirkland Signature Daily Facial Towelettes 180 Count**Costco**$33.90**4.5★236 rev](https://www.amazon.com/dp/B095MLHJ97) [2**Kirkland Daily Facial Towelettes - 150 ct**KIRKLAND**$36.56**4.8★302 rev](https://www.amazon.com/dp/B015DOV6GY) [3**Kirkland Signature Daily Facial Towelettes (2)**KIRKLAND**$15.72**4.0★22 rev](https://www.amazon.com/dp/B0BYGCMYWS) [4**KIRKLAND Signature Daily Facial Towellettes 4.53 Pound (180 Count 1-Box)**KIRKLAND**$30.64**4.6★1,590 rev](https://www.amazon.com/dp/B0CG2W3KKJ) [5**Kirkland Signature Daily Makeup Remover Towelettes 180 Count**KIRKLAND**$31.29**4.4★28 rev](https://www.amazon.com/dp/B0D9PCD56M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kirkland Signature Daily Makeup Remover Towelettes 180 Count**KIRKLAND**$31.29**28 rev1y ago](https://www.amazon.com/dp/B0D9PCD56M) [**Amazon Basics Makeup Remover Wipes Formulated without Fragrance and Alcohol-Free Gentle Cleansing Removes Waterproof Mascara Dermatologist Tested 25 Count Pack of 2**Amazon Basics**$7.94**16,374 rev2y ago](https://www.amazon.com/dp/B0864QL8CM) [**Kirkland Signature Daily Facial Towelettes (2)**KIRKLAND**$15.72**22 rev4y ago](https://www.amazon.com/dp/B0BYGCMYWS) [**Kirkland Signature Daily Facial Towelettes 180 Count**Costco**$33.90**236 rev5y ago](https://www.amazon.com/dp/B095MLHJ97) [**KIRKLAND SIGNATURE Paraben Free Micellar Daily Facial Cleansing Towelettes 180 Count**KIRKLAND**$34.50**546 rev7y ago](https://www.amazon.com/dp/B07NH7J3Q1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kirkland Daily Facial Towelettes - 150 ct**KIRKLAND**$36.56**4.8★**▲ 259%**](https://www.amazon.com/dp/B015DOV6GY) [**Kirkland Signature Daily Facial Towelettes (2)**KIRKLAND**$15.72**4.0★**▲ 110%**](https://www.amazon.com/dp/B0BYGCMYWS) [**Kirkland Signature Daily Facial Towelettes 180 Count**Costco**$33.90**4.5★**— 4%**](https://www.amazon.com/dp/B095MLHJ97) [**Kirkland Signature Daily Makeup Remover Towelettes 180 Count**KIRKLAND**$31.29**4.4★**— 5%**](https://www.amazon.com/dp/B0D9PCD56M) [**Amazon Basics Makeup Remover Wipes Formulated without Fragrance and Alcohol-Free Gentle Cleansing Removes Waterproof Mascara Dermatologist Tested 25 Count Pack of 2**Amazon Basics**$7.94**4.4★**▼ 40%**](https://www.amazon.com/dp/B0864QL8CM)
**~~View all trending →~~**
## **What buyers say about kirkland makeup remover wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Better than other brands”*
**Cleansing**13%
*“Great product for cleaning”*
**Ease Of Cleaning**13%
*“Paired with a good cleanser”*
**Soft Feel**9%
*“VERY EFFECTIVE-SOFTENS AND CLEANS”*
**Value For Money**7%
*“extremely affordable”*
**Ease Of Use**6%
*“Fast, easy & makes cleanup a breeze”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Moist/Dry**4%
*“Soft and moisturizing”*
**Smell**3%
*“have a clean fragrance”*
**Allergies**3%
*“No skin irritation”*
### **What buyers complain about **
**Smell**11%
*“These smell weird”*
**Moist/Dry**10%
*“Kind of dry”*
**Sensitivity-Overall**7%
*“Not for sensitive skin”*
**Allergies**6%
*“My skin turned red”*
**Ease Of Cleaning**5%
*“made a mess”*
**Value For Money**5%
*“Too expensive”*
**Thickness**4%
*“They are half of thickness of the real ones”*
**Size-Overall**4%
*“the wipes are tiny”*
**Functionality-Overall**3%
*“not very effective”*
**Skin Health**3%
*“Burned face whenever tried to use it”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Value For Money**20%
**Smell**17%
**Moist/Dry**7%
**Size-Overall**6%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Certifications**2%
**Ease Of Cleaning**2%
**Skin Health**1%
## **Common questions**
- **Is kirkland makeup remover wipes profitable to sell on Amazon United States?**
- The niche generates $143K/yr across 8 tracked products. 90-day search growth is -54.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the kirkland makeup remover wipes niche?**
- 4 brands and 67 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kirkland makeup remover wipes?**
- Top complaints mined from reviews: Smell, Moist/Dry, Sensitivity-Overall. The return rate is 0.2%.
- **When does demand for kirkland makeup remover wipes peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the kirkland makeup remover wipes niche?**
- Listings span $7.94–$36.56; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 17,424 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)