---
title: "Kindred Goods Perfume — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kindred-goods-perfume"
last_updated: "2026-08-11T17:42:58.805Z"
locale: en
meta:
description: "Niche score 48/100 · $19K/yr market · 53K searches/yr · $22.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $19K/yr market · 53K searches/yr · $22.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kindred Goods Perfume — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **kindred goods perfume**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 59Conversion 20Competition 59Returns 100Price range 86Avg price 94Brand share 22Review moat 43Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.42**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.36–$52.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,188.73**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 53K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, kindred goods perfume is a $19K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kindred goods perfume market data**
- **Units sold / yr**
- **2K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$45K–$56K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#1,111**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **68%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 97%
**Open market**
**5%**
- Old Navy34% - Dana34% - Coty10% - REVLON9% - Kindred Bravely4% - Vanilla Musk4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kindred-goods-perfume/trend)
## **Top kindred goods perfume search terms**
- **navy perfume for women**22K/yr+35.9%0.7% conv. - **navy perfume**12K/yr+73.1%0.4% conv. - **old navy perfume**6K/yr+23.8%1.6% conv. - **kindred goods**4K/yr-5.2%0.4% conv. - **old navy perfume for women**4K/yr+5.4%1.1% conv. - **kindred goods perfume**4K/yr-1.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kindred-goods-perfume/search-terms)
## **Top kindred goods perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dana Navy Cologne Spray for Men 3.4 Ounce**Dana**$25.25**4.5★230 rev](https://www.amazon.com/dp/B00154NP3O) [2**Exclamation By Coty For Women. Cologne Spray 1.7 OZ**Coty**$15.49**4.6★5,505 rev](https://www.amazon.com/dp/B000JL69XC) [3**Old Navy Kindred Goods Golden Pear & Woods Eau de Parfum 1 oz Womens Perfume**Old Navy**$29.24**5.0★14 rev](https://www.amazon.com/dp/B0B8BWDNLZ) [4**Old Navy Kindred Goods Freesia Petals & Rain Hair and Body Mist 5.4 fl. oz**Old Navy**$25.13**4.6★59 rev](https://www.amazon.com/dp/B0B8C6F9K2) [5**Kindred Bravely Womens Sustainable Brief Panty 5 Pack | Comfortable Maternity & Postpartum Underwear (Assorted Medium/Large)**Kindred Bravely**$35.39**4.1★70 rev](https://www.amazon.com/dp/B0CTR7FC9N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kindred Bravely Womens Sustainable Brief Panty 5 Pack | Comfortable Maternity & Postpartum Underwear (Assorted Medium/Large)**Kindred Bravely**$35.39**70 rev2y ago](https://www.amazon.com/dp/B0CTR7FC9N) [**Old Navy Kindred Goods Pink Poppy & Starfruit Hair & Body Mist 5.4 fl. oz**Old Navy**$24.15**40 rev3y ago](https://www.amazon.com/dp/B0BTY6NYQ9) [**Old Navy Kindred Goods Golden Pear & Woods Eau de Parfum 1 oz Womens Perfume**Old Navy**$29.24**14 rev3y ago](https://www.amazon.com/dp/B0B8BWDNLZ) [**Old Navy Kindred Goods Freesia Petals & Rain Hair and Body Mist 5.4 fl. oz**Old Navy**$25.13**59 rev3y ago](https://www.amazon.com/dp/B0B8C6F9K2) [**Old Navy Kindred Goods Cotton Flower & Shea Hair and Body Mist 5.4 fl. oz**Old Navy**$26.43**51 rev3y ago](https://www.amazon.com/dp/B0B8C5DQSX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kindred Bravely Womens Sustainable Brief Panty 5 Pack | Comfortable Maternity & Postpartum Underwear (Assorted Medium/Large)**Kindred Bravely**$35.39**4.1★**▲ 172%**](https://www.amazon.com/dp/B0CTR7FC9N) [**Navy Cologne .3 Oz By Dana**Dana**$14.98**3.7★**▲ 172%**](https://www.amazon.com/dp/B00450NG52) [**Old Navy Kindred Goods Orange Blossom & Tea Hair and Body Mist 5.4 fl. oz**Old Navy**$20.47**4.5★**▲ 96%**](https://www.amazon.com/dp/B0B8BGR8KW) [**Revlon Charlie Blue Edt for Women 3.4 Oz/ 100 Ml 3.4 Fl Oz**REVLON**$10.36**4.6★**▲ 86%**](https://www.amazon.com/dp/B0733HMZ4C) [**Exclamation By Coty For Women. Cologne Spray 1.7 OZ**Coty**$15.49**4.6★**▲ 70%**](https://www.amazon.com/dp/B000JL69XC)
**~~View all trending →~~**
## **What buyers say about kindred goods perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**74%
*“Great fragrance”*
**Value For Money**7%
*“great value”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered”*
**Quality-Overall**4%
*“Excellent Product”*
**Soft Feel**3%
*“Classy soft”*
**Gifting Purpose**1%
*“Gift”*
**Size-Overall**1%
*“Good size bottle”*
**Color**1%
*“Charlie blue is excellent”*
**Adhesion/Stickiness**0%
*“This sure glue is so good”*
**Heating**0%
*“seems to reactivate when the body gets warm”*
### **What buyers complain about **
**Smell**67%
*“Bad smell”*
**Durability**5%
*“Doesnt last more then 5 minutes”*
**Value For Money**5%
*“Not worth the price”*
**Size-Overall**3%
*“Bottle is small”*
**Quality-Overall**2%
*“Cheap low grade”*
**Advertised Vs Actual Product**2%
*“the bottle doesnt look like that”*
**Allergies**1%
*“I had an allergic reaction”*
**Motor Power**1%
*“Pump is junk”*
**Ease Of Use**1%
*“was very difficult to get out”*
**Contamination**0%
*“Hello, my item arrived defective it has a black thing floating around inside of the bottle”*
### **Top return reasons **
**Size-Overall**54%
**Material Quality**8%
**Waist Fit**6%
**Length**4%
**Hip Fit**4%
**Thigh Fit**4%
**Comfort-Overall**4%
**Waist High**4%
**Height**4%
**Shape/Style**4%
## **Common questions**
- **Is kindred goods perfume profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 22 tracked products. 90-day search growth is +34.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the kindred goods perfume niche?**
- 8 brands and 121 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in kindred goods perfume?**
- Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
- **When does demand for kindred goods perfume peak?**
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the kindred goods perfume niche?**
- Listings span $10.36–$52.28; the average listing price is $22.42 (sweet spot $15–$100). The average incumbent carries 2,189 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)