---
title: "Kiehls Ultra Facial Cleanser — $175K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kiehls-ultra-facial-cleanser"
last_updated: "2026-08-11T15:07:50.736Z"
locale: en
meta:
description: "Niche score 44/100 · $175K/yr market · 48K searches/yr · $19.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $175K/yr market · 48K searches/yr · $19.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kiehls Ultra Facial Cleanser — $175K/yr Amazon US Niche (2026) - Flapen"
---
# **kiehls ultra facial cleanser**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 39Conversion 99Competition 0Returns 97Price range 87Avg price 87Brand share 0Review moat 52Quality gap 19
**Conversion**
**Incredible****18.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.82–$25.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,410.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$175K**
$175K/yr · 48K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls ultra facial cleanser is a $175K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kiehls ultra facial cleanser market data**
- **Units sold / yr**
- **8K–10K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$157K–$197K**
- units × avg price
- **Conversion rate**
- **18.5%**
- **Avg BSR**
- **#153**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Kiehl's81% - Kiehls19%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kiehls-ultra-facial-cleanser/trend)
## **Top kiehls ultra facial cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$35K40%$70K60%$105K80%$140K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free**Kiehl's**$20.94**4.7★2,857 rev](https://www.amazon.com/dp/B00BBFU9TU) [2**Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free**Kiehls**$13.82**4.7★2,857 rev](https://www.amazon.com/dp/B07R9PN4ZC) [3**Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 5 Fl Oz**Kiehl's**$22.46**4.7★332 rev](https://www.amazon.com/dp/B0DX45N5S1) [4**Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz**Kiehl's**$25.33**4.7★676 rev](https://www.amazon.com/dp/B003044ZCM) [5**Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 2.5 Fl Oz**Kiehl's**$15.68**4.7★332 rev](https://www.amazon.com/dp/B0DX42BSY2)
### **Newest**
by launch date
[**Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 5 Fl Oz**Kiehl's**$22.46**332 rev1y ago](https://www.amazon.com/dp/B0DX45N5S1) [**Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 2.5 Fl Oz**Kiehl's**$15.68**332 rev1y ago](https://www.amazon.com/dp/B0DX42BSY2) [**Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free**Kiehl's**$20.94**2,857 rev10y ago](https://www.amazon.com/dp/B00BBFU9TU) [**Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free**Kiehls**$13.82**2,857 rev12y ago](https://www.amazon.com/dp/B07R9PN4ZC) [**Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz**Kiehl's**$25.33**676 rev16y ago](https://www.amazon.com/dp/B003044ZCM)
### **Trending**
90-day click momentum
[**Kiehls Rare Earth Deep Pore Daily Cleanser Gentle Exfoliating Face Wash for Oily Skin Detoxifies & Exfoliates Skin Minimizes Pores with Amazonian White Clay Fragrance-free - 5 fl oz**Kiehl's**$25.33**4.7★**▲ 51%**](https://www.amazon.com/dp/B003044ZCM) [**Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 2.5 Fl Oz**Kiehl's**$15.68**4.7★**▲ 33%**](https://www.amazon.com/dp/B0DX42BSY2) [**Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free**Kiehls**$13.82**4.7★**▲ 28%**](https://www.amazon.com/dp/B07R9PN4ZC) [**Kiehls Ultra Facial Barrier-Hydrating Cleanser Cream-To-Foam Non-Stripping Daily Face Wash For All Skin Types Including Sensitive - 5 Fl Oz**Kiehl's**$22.46**4.7★**— 5%**](https://www.amazon.com/dp/B0DX45N5S1) [**Kiehls Ultra Facial Cleanser Gentle Face Wash for All Skin Types Foaming and Hydrating Formula Gently Exfoliates and Moisturizes Removes Makeup and Oil Dermatologist-Tested and Fragrance-Free**Kiehl's**$20.94**4.7★**— 9%**](https://www.amazon.com/dp/B00BBFU9TU)
## **What buyers say about kiehls ultra facial cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**27%
*“my face feels very clean”*
**Suitability Combination Skin**11%
*“Very gentle skin cleaner”*
**Soft Feel**11%
*“Super gentle”*
**Moist/Dry**11%
*“Doesnt dry out skin”*
**Ease Of Cleaning**6%
*“Great facial cleanser”*
**Suitability Dry Skin**5%
*“Helps with dry skin”*
**Value For Money**4%
*“a good price point”*
**Quality-Overall**4%
*“Great Product”*
**Lather**4%
*“This cleanser lathers nicely”*
**Size-Overall**2%
*“the perfect travel size”*
### **What buyers complain about **
**Value For Money**25%
*“too expensive”*
**Allergies**10%
*“Im allergic to this product”*
**Moist/Dry**8%
*“Dried my face right out”*
**Ease Of Cleaning**5%
*“Doesnt foam and takes forever to rinse off”*
**Functionality-Overall**5%
*“unfortunately it did not work for me”*
**Smell**4%
*“has a very faint fragrance that is barely noticeable”*
**Residue**4%
*“leaves an unpleasant slimy residue”*
**Suitability Combination Skin**2%
*“Facial Cleanser Not Suitable for All Skin Types”*
**Suitability Oily Skin**2%
*“Left my skin so oily and clogged”*
**Skin Health**2%
*“The worst part was that I had to wait several weeks for my skin to heal because it was so abrasive that it peeled my skin”*
### **Top return reasons **
**Size-Overall**24%
**Advertised Vs Actual Product**15%
**Value For Money**12%
**Moist/Dry**7%
**Smell**6%
**Functionality-Overall**5%
**Skin Health**3%
**Thickness**3%
**Defective Material/Parts**3%
**Suitability Dry Skin**3%
## **Common questions**
- **Is kiehls ultra facial cleanser profitable to sell on Amazon United States?**
- The niche generates $175K/yr across 5 tracked products. 90-day search growth is +11.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kiehls ultra facial cleanser niche?**
- 2 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kiehls ultra facial cleanser?**
- Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 0.7%.
- **When does demand for kiehls ultra facial cleanser peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kiehls ultra facial cleanser niche?**
- Listings span $13.82–$25.33; the average listing price is $19.65 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)