---
title: "Kiehls Lip Balm — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kiehls-lip-balm"
last_updated: "2026-08-07T19:26:27.239Z"
locale: en
meta:
description: "Niche score 38/100 · $79K/yr market · 51K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $79K/yr market · 51K searches/yr · $13.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kiehls Lip Balm — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **kiehls lip balm**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 9Conversion 94Competition 0Returns 96Price range 50Avg price 60Brand share 0Review moat 35Quality gap 78
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.60–$20.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,027.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$79K**
$79K/yr · 51K searches
**Growth**
**Bad****-31.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls lip balm is a $79K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kiehls lip balm market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$106K–$132K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#299**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Kiehl's90% - La Roche-Posay6% - L'OCCITANE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -31.8% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kiehls-lip-balm/trend)
## **Top kiehls lip balm search terms**
- **kiehls lip balm**27K/yr-31.6%8.6% conv. - **kiehls lip**10K/yr-29.1%7.9% conv. - **kiehls lip balm # 1**4K/yr-30.6%19.1% conv. - **kiehls buttermask for lips**4K/yr-36.4%19.9% conv. - **kiehl lip balm**3K/yr-35.9%11.7% conv. - **kiehls lip mask**3K/yr-34.3%10.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kiehls-lip-balm/search-terms)
## **Top kiehls lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$24K45%$35K60%$47K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kiehls Lip Balm #1 Moisturizing Clear Lip Treatment for Dry Lips Hydrating & Soothing with Squalane Aloe Vera & Vitamin E Paraben-free Fragrance-free Unscented - 0.5 fl oz**Kiehl's**$12.26**4.1★464 rev](https://www.amazon.com/dp/B00GSH0KR2) [2**Kiehls Buttermask For Lips Hydrating Overnight Lip Mask Nourishes & Restores Dry Lips Intense Hydration with Coconut Oil & Wild Mango Butter Paraben-free Fragrance-free - 0.35 fl oz**Kiehl's**$20.30**4.3★411 rev](https://www.amazon.com/dp/B07V5X4KDZ) [3**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**4.4★8,015 rev](https://www.amazon.com/dp/B07MSG1HPK) [4**LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan**L'OCCITANE**$10.63**4.2★3,220 rev](https://www.amazon.com/dp/B0009JQN9Y)
### **Newest**
by launch date
[**Kiehls Buttermask For Lips Hydrating Overnight Lip Mask Nourishes & Restores Dry Lips Intense Hydration with Coconut Oil & Wild Mango Butter Paraben-free Fragrance-free - 0.35 fl oz**Kiehl's**$20.30**411 rev6y ago](https://www.amazon.com/dp/B07V5X4KDZ) [**Kiehls Lip Balm #1 Moisturizing Clear Lip Treatment for Dry Lips Hydrating & Soothing with Squalane Aloe Vera & Vitamin E Paraben-free Fragrance-free Unscented - 0.5 fl oz**Kiehl's**$12.26**464 rev12y ago](https://www.amazon.com/dp/B00GSH0KR2) [**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**8,015 rev12y ago](https://www.amazon.com/dp/B07MSG1HPK) [**LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan**L'OCCITANE**$10.63**3,220 rev19y ago](https://www.amazon.com/dp/B0009JQN9Y)
### **Trending**
90-day click momentum
[**Kiehls Buttermask For Lips Hydrating Overnight Lip Mask Nourishes & Restores Dry Lips Intense Hydration with Coconut Oil & Wild Mango Butter Paraben-free Fragrance-free - 0.35 fl oz**Kiehl's**$20.30**4.3★**▲ 51%**](https://www.amazon.com/dp/B07V5X4KDZ) [**La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free**La Roche-Posay**$9.60**4.4★**— 9%**](https://www.amazon.com/dp/B07MSG1HPK) [**Kiehls Lip Balm #1 Moisturizing Clear Lip Treatment for Dry Lips Hydrating & Soothing with Squalane Aloe Vera & Vitamin E Paraben-free Fragrance-free Unscented - 0.5 fl oz**Kiehl's**$12.26**4.1★**▼ 13%**](https://www.amazon.com/dp/B00GSH0KR2) [**LOCCITANE 10% Organic Shea Butter Ultra Rich Lip Balm Stick Moisturizes Nourishes Repairs & Softens Dry Chapped Lips Long Lasting Vegan**L'OCCITANE**$10.63**4.2★**▼ 23%**](https://www.amazon.com/dp/B0009JQN9Y)
## **What buyers say about kiehls lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**39%
*“Moisturizes well”*
**Quality-Overall**12%
*“This is a really high quality lip balm”*
**Soft Feel**8%
*“Soft lips”*
**Value For Money**4%
*“was less expensive”*
**Thickness**4%
*“Pretty thick feeling”*
**Texture/Consistency-Overall**3%
*“Nice texture”*
**Smell**3%
*“It's good, it has a slight berry or blueberry smell to it which I like a lot, it's smooth, doesn't feel like paste nor does it feel too oily it's a good healthy blend and a great look”*
**Suitability Dry Skin**2%
*“Gorgeous lip moisturizer - works very well on my badly chapped lips”*
**Oily/Greasy**2%
*“It absorbs well without leaving a greasy or sticky residue”*
**Color**1%
*“Really lovely”*
### **What buyers complain about **
**Moist/Dry**21%
*“not very moisturising”*
**Value For Money**17%
*“Too costly”*
**Smell**7%
*“doesnt smell as good as I thought it would”*
**Ease Of Use**5%
*“difficult to get out”*
**Quality-Overall**4%
*“Gross”*
**Durability**4%
*“Mediocre product broke almost immediately”*
**Functionality-Overall**4%
*“Doesnt work”*
**Size-Overall**3%
*“a little small”*
**Hard Feel**3%
*“Not soft feeling”*
**Color**3%
*“Color is not even necessary”*
### **Top return reasons **
**Moist/Dry**20%
**Functionality-Overall**15%
**Product Condition**10%
**Texture/Consistency-Overall**7%
**Adhesion/Stickiness**6%
**Advertised Vs Actual Product**6%
**Suitability Humid Weather**5%
**Smell**4%
**Size-Overall**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is kiehls lip balm profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 4 tracked products. 90-day search growth is -31.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the kiehls lip balm niche?**
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kiehls lip balm?**
- Top complaints mined from reviews: Moist/Dry, Value For Money, Smell. The return rate is 0.9%.
- **When does demand for kiehls lip balm peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the kiehls lip balm niche?**
- Listings span $9.60–$20.30; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 3,028 reviews — the moat a new listing must climb.
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