---
title: "Kiehls Eye Cream — $4.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kiehls-eye-cream"
last_updated: "2026-08-11T18:48:12.118Z"
locale: en
meta:
description: "Niche score 56/100 · $4.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $4.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kiehls Eye Cream — $4.2M/yr Amazon US Niche (2026) - Flapen"
---
# **kiehls eye cream**
**Worth a look**
Shows a $4.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 24Conversion 95Competition 13Returns 94Price range 89Avg price 95Brand share 0Review moat 23Quality gap 72
**Market size**
**Incredible****$4.2M**
$4.2M/yr · 1.3M searches
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$27.13**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.26–$51.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,454.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls eye cream is a $4.2M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kiehls eye cream market data**
- **Units sold / yr**
- **125K–150K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$3.4M–$4.1M**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- RoC72% - Kiehl's21% - CeraVe7%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -2.2% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kiehls-eye-cream/trend)
## **Top kiehls eye cream search terms**
- **roc eye cream**511K/yr-3.4%9.0% conv. - **roc retinol correxion eye cream**141K/yr-2.2%12.6% conv. - **kiehls avocado eye cream**128K/yr-22.1%12.3% conv. - **kiehls eye cream**120K/yr-3.8%6.3% conv. - **roc retinol correxion line smoothing eye cream**51K/yr+49.7%12.4% conv. - **cerave skin renewing eye cream**52K/yr+17.9%14.6% conv. - **roc retinol eye cream**59K/yr-0.7%11.4% conv. - **roc eye**52K/yr-8.3%5.8% conv. - **roc eye cream with retinol**34K/yr+1.6%8.9% conv. - **roc under eye cream**20K/yr+1.1%8.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kiehls-eye-cream/search-terms)
## **Top kiehls eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$628K30%$1.3M45%$1.9M60%$2.5M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)**RoC**$21.27**4.3★33,934 rev](https://www.amazon.com/dp/B0009RFB76) [2**Kiehls Avocado Eye Treatment Nourishing and Hydrating Eye Cream Avocado Oil and Caffeine to Energize and Invigorate Skin Tired Eyes 99% Naturally Derived Formula - 0.5 fl oz**Kiehl's**$33.15**4.5★3,033 rev](https://www.amazon.com/dp/B000S97MAY) [3**RoC Retinol Correxion Eye Cream Mini for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Line Smoothing Skin Care Treatment .25 Ounces**RoC**$12.26**4.3★2,732 rev](https://www.amazon.com/dp/B0BLJ396QC) [4**RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide Resveratrol Proxygen for Puffy Eyes Wrinkles and Crows Feet + Line Smoothing Eye Packette**RoC**$29.66**4.2★3,294 rev](https://www.amazon.com/dp/B0FDK4B3JD) [5**CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested**CeraVe**$16.51**4.5★9,291 rev](https://www.amazon.com/dp/B0B3GCCRVH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide Resveratrol Proxygen for Puffy Eyes Wrinkles and Crows Feet + Line Smoothing Eye Packette**RoC**$29.66**3,294 rev1y ago](https://www.amazon.com/dp/B0FDK4B3JD) [**RoC Multi Correxion Revive + Glow Eye Balm with Vitamin C (0.14 oz) + Retinol Eye Cream Packette**RoC**$26.06**2,778 rev2y ago](https://www.amazon.com/dp/B0CC6PG567) [**RoC Retinol Correxion Eye Cream Mini for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Line Smoothing Skin Care Treatment .25 Ounces**RoC**$12.26**2,732 rev3y ago](https://www.amazon.com/dp/B0BLJ396QC) [**CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested**CeraVe**$16.51**9,291 rev4y ago](https://www.amazon.com/dp/B0B3GCCRVH) [**RoC Retinol Correxion Value Set Duo Deep Wrinkle Anti-Aging Night Face Cream + Under Eye Cream for Dark Circles & Puffiness - Retinol Eye Care**RoC**$31.10**9,299 rev11y ago](https://www.amazon.com/dp/B00PKO2FD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CeraVe Skin Renewing Eye Cream For Wrinkles Under Eye Cream With Peptides + Caffeine + Niacinamide For Wrinkles & Crows Feet Paraben Free & Opthalmologist Tested**CeraVe**$16.51**4.5★**▲ 28%**](https://www.amazon.com/dp/B0B3GCCRVH) [**RoC Derm Correxion Retinol Eye Repair Dark Circle Cream Treatment with Niacinamide Resveratrol Proxygen for Puffy Eyes Wrinkles and Crows Feet + Line Smoothing Eye Packette**RoC**$29.66**4.2★**▲ 23%**](https://www.amazon.com/dp/B0FDK4B3JD) [**Kiehls Avocado Eye Treatment Nourishing and Hydrating Eye Cream Avocado Oil and Caffeine to Energize and Invigorate Skin Tired Eyes 99% Naturally Derived Formula - 0.5 fl oz**Kiehl's**$33.15**4.5★**— 5%**](https://www.amazon.com/dp/B000S97MAY) [**RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)**RoC**$21.27**4.3★**— 5%**](https://www.amazon.com/dp/B0009RFB76) [**RoC Retinol Correxion Value Set Duo Deep Wrinkle Anti-Aging Night Face Cream + Under Eye Cream for Dark Circles & Puffiness - Retinol Eye Care**RoC**$31.10**4.5★**— 5%**](https://www.amazon.com/dp/B00PKO2FD6)
**~~View all trending →~~**
## **What buyers say about kiehls eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent Product”*
**Moist/Dry**12%
*“The products provide amazing hydration”*
**Soft Feel**7%
*“Smoothness”*
**Value For Money**6%
*“Good value”*
**Efficiency**5%
*“Very effective”*
**Suitability Combination Skin**5%
*“feels great on skin”*
**Allergies**3%
*“No skin irritation”*
**Weight Light**3%
*“Its lightweight and sinks in fast”*
**Absorbency**2%
*“absorbs well”*
**Smell**2%
*“Fragrance free”*
### **What buyers complain about **
**Functionality-Overall**14%
*“The twist mechanism does not work”*
**Value For Money**13%
*“Expensive”*
**Symptom Reduction**7%
*“I dont see any improvement”*
**Allergies**7%
*“Had allergic reaction”*
**Ease Of Application**7%
*“Difficult to apply”*
**Durability**6%
*“doesnt last”*
**Quality-Overall**3%
*“Cheaply made”*
**Ease Of Use**3%
*“Not able to use it”*
**Dispensing Mechanism**3%
*“The dispenser it comes in is defective”*
**Size-Overall**2%
*“Small container”*
### **Top return reasons **
**Functionality-Overall**23%
**Product Condition**11%
**Defective Material/Parts**9%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Dispensing Mechanism**5%
**Value For Money**4%
**Moist/Dry**4%
**Leak-Proof**4%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is kiehls eye cream profitable to sell on Amazon United States?**
- The niche generates $4.2M/yr across 9 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the kiehls eye cream niche?**
- 3 brands and 28 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kiehls eye cream?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Symptom Reduction. The return rate is 1.1%.
- **When does demand for kiehls eye cream peak?**
- Demand peaks in Jul–Nov; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the kiehls eye cream niche?**
- Listings span $12.26–$51.03; the average listing price is $27.13 (sweet spot $15–$100). The average incumbent carries 8,455 reviews — the moat a new listing must climb.
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