---
title: "Kiehls Body Wash — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kiehls-body-wash"
last_updated: "2026-08-11T21:53:53.175Z"
locale: en
meta:
description: "Niche score 40/100 · $62K/yr market · 69K searches/yr · $15.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $62K/yr market · 69K searches/yr · $15.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kiehls Body Wash — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **kiehls body wash**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 24Conversion 66Competition 14Returns 85Price range 58Avg price 75Brand share 11Review moat 38Quality gap 67
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.96–$26.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,706.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$62K**
$62K/yr · 69K searches
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kiehls body wash is a $62K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kiehls body wash market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#748**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **25%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **131 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**3%**
- Tree Hut45% - Cremo30% - Kiehl's17% - NINEMILA92% - Method2% - CYKLAR2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -1.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kiehls-body-wash/trend)
## **Top kiehls body wash search terms**
- **kiehls musk**11K/yr-4.0%2.9% conv. - **musk body wash**10K/yr-0.9%2.6% conv. - **tree hut blue musk**11K/yr-7.9%8.2% conv. - **kiehls original musk**7K/yr-4.2%3.5% conv. - **blue musk tree hut**8K/yr-4.6%9.3% conv. - **cremo wild iris musk body wash**3K/yr+103.1%5.6% conv. - **white musk body wash**5K/yr+32.5%2.1% conv. - **kiehls musk oil**5K/yr-14.9%0.6% conv. - **cremo body wash wild iris musk**4K/yr+13.4%5.8% conv. - **kiehls musk perfume**3K/yr-31.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kiehls-body-wash/search-terms)
## **Top kiehls body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$19K40%$25K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$7.25**4.5★133 rev](https://www.amazon.com/dp/B0F8DZ8B85) [2**Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$6.96**4.6★15,370 rev](https://www.amazon.com/dp/B0F8F93B5Y) [3**Cremo Wild Iris Musk Skin Moisturizing Body Wash for Women Notes of Citrus Sorbet Wild Iris and Fluffy Musk 16 Fl Oz**Cremo**$9.65**4.3★3,686 rev](https://www.amazon.com/dp/B0CMVYJN9P) [4**Kiehls Original Musk Bath & Shower Liquid Body Cleanser Foaming Body Wash Leaves Skin Soft & Sensuously Fragranced with Aloe Vera & Glycerin Unisex Scent - 8.4 fl oz**Kiehl's**$22.97**4.5★171 rev](https://www.amazon.com/dp/B000XQQ5QO) [5**Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz**Cremo**$9.61**4.3★3,686 rev](https://www.amazon.com/dp/B0CMW2TLBK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Method Hydrating Body Wash Moisture Enhancing - 24-Hr Visible Moisture & Softness Made without Sulfates Amber Wood Musk & Lavender Notes 17 fl oz**Method**$9.34**253 rev9mo ago](https://www.amazon.com/dp/B0FWNDWTLQ) [**Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$6.96**15,370 rev1y ago](https://www.amazon.com/dp/B0F8F93B5Y) [**Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$7.25**133 rev1y ago](https://www.amazon.com/dp/B0F8DZ8B85) [**White Musk Perfume Body Wash Hydrating and Long-Lasting Fragrance Ideal for Daily Use or Gift_16.90 fl.oz (500ml)**Generic**$18.94**6 rev1y ago](https://www.amazon.com/dp/B0FB2H94S3) [**CYKLAR Perfume Oil for Skin Sex Musk Scent Seductive Perfume Fragrance with Rose Tonka Bean & Musk Notes Travel-Friendly 15ml**CYKLAR**$23.00**219 rev1y ago](https://www.amazon.com/dp/B0DVH4WNNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cremo Pear Blossom Skin Moisturizing Body Wash for Women Notes of Delicate Petals of Pear Blossoms 16 Fl Oz**Cremo**$9.78**4.3★**▲ 351%**](https://www.amazon.com/dp/B0DGVW4RS1) [**Cremo White Jasmine Amber Skin Moisturizing Body Wash for Women Notes of White Jasmine Red Currant and Sweet Amber 16 Fl Oz**Cremo**$9.61**4.3★**▲ 181%**](https://www.amazon.com/dp/B0CMW2TLBK) [**Method Hydrating Body Wash Moisture Enhancing - 24-Hr Visible Moisture & Softness Made without Sulfates Amber Wood Musk & Lavender Notes 17 fl oz**Method**$9.34**4.5★**▲ 173%**](https://www.amazon.com/dp/B0FWNDWTLQ) [**White Musk Perfume Body Wash Hydrating and Long-Lasting Fragrance Ideal for Daily Use or Gift_16.90 fl.oz (500ml)**Generic**$18.94**4.6★**▲ 27%**](https://www.amazon.com/dp/B0FB2H94S3) [**Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$6.96**4.6★**— 5%**](https://www.amazon.com/dp/B0F8F93B5Y)
**~~View all trending →~~**
## **What buyers say about kiehls body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**57%
*“Beautiful smell”*
**Lather**7%
*“The wash lathers well”*
**Moist/Dry**5%
*“It is moisturizing”*
**Cleansing**3%
*“Great cleanser”*
**Soft Feel**3%
*“leaves your skin so soft”*
**Value For Money**3%
*“Definitely worth the price”*
**Quality-Overall**2%
*“Great product from a trusted company”*
**Suitability Dry Skin**1%
*“This is helpful during the winter months when my skin gets dry”*
**Weight Light**1%
*“One thing I appreciate is how lightweight the overall formula feels”*
**Size-Overall**1%
*“the bottle size lasts a reasonable amount of time”*
### **What buyers complain about **
**Smell**51%
*“Very weak scent”*
**Motor Power**4%
*“Defective Pump”*
**Quality-Overall**3%
*“Junk”*
**Value For Money**3%
*“Not worth the cost”*
**Size-Overall**2%
*“The bottle was smaller than expected”*
**Dispensing Mechanism**2%
*“Dispenser pump doesn't work”*
**Ingredients-Overall**1%
*“Guess they decided to switch to cheaper ingredients”*
**Durability**1%
*“Broken”*
**Allergies**1%
*“Plus it's caused some irritation on my skin that I am not fond of”*
**Suitability Dry Skin**1%
*“my skin was left visibly dry and felt tight”*
### **Top return reasons **
**Smell**59%
**Motor Power**19%
**Advertised Vs Actual Product**6%
**Leak-Proof**5%
**Size-Overall**2%
**Defective Material/Parts**2%
**Dispensing Mechanism**1%
**Functionality-Overall**1%
**Product Condition**1%
**Value For Money**1%
## **Common questions**
- **Is kiehls body wash profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the kiehls body wash niche?**
- 8 brands and 22 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in kiehls body wash?**
- Top complaints mined from reviews: Smell, Motor Power, Quality-Overall. The return rate is 1.5%.
- **When does demand for kiehls body wash peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the kiehls body wash niche?**
- Listings span $6.96–$26.14; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 2,707 reviews — the moat a new listing must climb.
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