---
title: "Kids Sunscreen Stick — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kids-sunscreen-stick"
last_updated: "2026-08-11T15:52:00.272Z"
locale: en
meta:
description: "Niche score 63/100 · $1.8M/yr market · 683K searches/yr · $12.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $1.8M/yr market · 683K searches/yr · $12.33 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Kids Sunscreen Stick — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **kids sunscreen stick**
**Launch it**
A $1.8M/yr market growing +181.9% this quarter with returns at 0.4% — clears our launch bar.
Market size 91Growth 97Conversion 100Competition 43Returns 98Price range 30Avg price 53Brand share 6Review moat 24Quality gap 24
**Conversion**
**Incredible****20.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+181.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.8M**
$1.8M/yr · 683K searches
**Avg price**
**Good****$12.33**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.72–$19.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,723.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, kids sunscreen stick is a $1.8M/yr Amazon United States market (683K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 63/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids sunscreen stick market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.5M–$1.8M**
- units × avg price
- **Conversion rate**
- **20.9%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**577**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Sun Bum61% - Neutrogena14% - BLUE LIZARD12% - Banana Boat7% - Aveeno4% - Coppertone2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +181.9% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kids-sunscreen-stick/trend)
## **Top kids sunscreen stick search terms**
- **sunscreen stick kids**119K/yr+378.3%15.1% conv. - **kids sunscreen stick**75K/yr+164.3%14.5% conv. - **sun bum face stick**61K/yr+416.1%24.2% conv. - **kids face sunscreen**60K/yr+176.5%8.6% conv. - **sun bum face sunscreen**77K/yr+37.6%13.9% conv. - **sun bum face**45K/yr+150.8%16.4% conv. - **sunbum face stick**26K/yr+295.7%22.4% conv. - **face sunscreen for kids**23K/yr+251.1%8.1% conv. - **sun bum stick**27K/yr+143.0%19.4% conv. - **sunbum face sunscreen**38K/yr+25.8%14.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kids-sunscreen-stick/search-terms)
## **Top kids sunscreen stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$176K20%$351K30%$527K40%$703K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz**Sun Bum**$10.93**4.7★3,930 rev](https://www.amazon.com/dp/B0BQCSMD63) [2**Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz**BLUE LIZARD**$8.51**4.5★10,169 rev](https://www.amazon.com/dp/B083VXQ7MG) [3**Sun Bum Original SPF 30 Face Stick Sunscreen - Water-Resistant Broad Spectrum Facial Sunscreen with Vitamin E - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Friendly - 0.45 oz**Sun Bum**$11.14**4.7★23,164 rev](https://www.amazon.com/dp/B007MV4BQY) [4**Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz**Neutrogena**$19.00**4.7★1,280 rev](https://www.amazon.com/dp/B0CS85RRNK) [5**Sun Bum Original SPF 50 Sunscreen Face Lotion - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Travel Size - 3 oz**Sun Bum**$12.71**4.6★12,301 rev](https://www.amazon.com/dp/B07B685MFG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sun Bum Original SPF 40 Cooling Face and Body Sunscreen Stick - Water resistant Broad Spectrum Facial Sunscreen - Hawaii 104 Act Compliant (Made Without Octinoxate & Oxybenzone) - Travel Size - 0.7 oz**Sun Bum**$15.51**472 rev1y ago](https://www.amazon.com/dp/B0DN8TFJM2) [**Sun Bum Daily SPF 30 Glow Sunscreen Face Lotion - Moisturizing Facial Sunscreen - Tinted - Dewy Finish - Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone) - Travel Size - 1.7 oz**Sun Bum**$17.22**468 rev1y ago](https://www.amazon.com/dp/B0DKPYJSC8) [**Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz**Neutrogena**$19.00**1,280 rev2y ago](https://www.amazon.com/dp/B0CS85RRNK) [**Sun Bum Daily SPF 50 Face Sunscreen Lotion - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Size 1.7 oz**Sun Bum**$16.38**490 rev2y ago](https://www.amazon.com/dp/B0CNKXFW71) [**Sun Bum Daily SPF 50 Clear Gel Face Sunscreen - Broad Spectrum Moisturizing Facial Sunscreen with Vitamin E - Vegan and Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - Travel Size 1.7 oz**Sun Bum**$17.36**515 rev2y ago](https://www.amazon.com/dp/B0CNKX4NJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Beach Defense Kids Sunscreen Stick SPF 60+ Hawaii Reef Act 104 Compliant Octinoxate & Oxybenzone Free Sunscreen for Face & Body Travel Size Sun Protection 1.5 oz**Neutrogena**$19.00**4.7★**▲ 27%**](https://www.amazon.com/dp/B0CS85RRNK) [**Neutrogena Beach Defense Sunscreen Stick SPF 50 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes No-Mess Beach-Strength Sun Protection for Whole Family 1.5 oz**Neutrogena**$9.24**4.7★**▲ 14%**](https://www.amazon.com/dp/B00HNSSV0S) [**Sun Bum Baby Bum Mineral SPF 50 Sunscreen Stick - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - UVA/UVB Face and Body Protection - Unscented for Sensitive Skin - Travel Size - 0.45 Oz**Sun Bum**$10.89**4.6★**▲ 14%**](https://www.amazon.com/dp/B06ZZHNFW1) [**Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz**BLUE LIZARD**$8.51**4.5★**▲ 12%**](https://www.amazon.com/dp/B083VXQ7MG) [**Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz**Sun Bum**$10.93**4.7★**▲ 11%**](https://www.amazon.com/dp/B0BQCSMD63)
**~~View all trending →~~**
## **What buyers say about kids sunscreen stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Goes on easy”*
**Ease Of Application**12%
*“Great application”*
**Smell**11%
*“Best smelling”*
**Quality-Overall**8%
*“Luxurious product”*
**Suitability Combination Skin**6%
*“great for sensitive skin”*
**Protection**4%
*“Good protection”*
**Brightness/Shine/Glow**3%
*“Gives a beautiful glow”*
**Size-Overall**3%
*“The size is so convenient”*
**Adhesion/Stickiness**2%
*“this stick makes it so easy”*
**Soft Feel**2%
*“Goes on smooth”*
### **What buyers complain about **
**Allergies**12%
*“Allergic reaction”*
**Smell**7%
*“it has a chemical smell”*
**Size-Overall**7%
*“Extremely small”*
**Value For Money**7%
*“Expensive,”*
**Color**5%
*“A tinted sunscreen”*
**Oily/Greasy**4%
*“It is greasy”*
**Ease Of Use**3%
*“difficult to use”*
**Functionality-Overall**3%
*“Did not work”*
**Residue**2%
*“Applying too much can leave a white film residue”*
**Sensitivity-Overall**2%
*“Not for people with sensitive eyes”*
### **Top return reasons **
**Size-Overall**27%
**Value For Money**11%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**8%
**Smell**6%
**Functionality-Overall**4%
**Product Condition**3%
**Defective Material/Parts**3%
**Ingredients-Overall**3%
**Leak-Proof**3%
## **Common questions**
- **Is kids sunscreen stick profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 20 tracked products. 90-day search growth is +181.9%. Flapen's verdict: Launch it (63/100).
- **How competitive is the kids sunscreen stick niche?**
- 6 brands and 577 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in kids sunscreen stick?**
- Top complaints mined from reviews: Allergies, Smell, Size-Overall. The return rate is 0.4%.
- **When does demand for kids sunscreen stick peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 18.6× the quietest.
- **What does it cost to enter the kids sunscreen stick niche?**
- Listings span $5.72–$19.00; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 5,724 reviews — the moat a new listing must climb.
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