---
title: "Kids Lipstick — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kids-lipstick"
last_updated: "2026-08-06T16:40:05.171Z"
locale: en
meta:
description: "Niche score 37/100 · $51K/yr market · 90K searches/yr · $9.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $51K/yr market · 90K searches/yr · $9.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kids Lipstick — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **kids lipstick**
**Skip it**
Soft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Market size 13Growth 10Conversion 69Competition 56Returns 97Price range 49Avg price 26Brand share 20Review moat 23Quality gap 22
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.77–$24.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.17**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,336.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$51K**
$51K/yr · 90K searches
**Growth**
**Bad****-30.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, kids lipstick is a $51K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kids lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#1,014**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **72%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**39**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**5%**
- Lip Smacker48% - Townley Girl27% - Taste Beauty9% - Disney Princess5% - Basin4% - Corsair Toiletries3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kids-lipstick/trend)
## **Top kids lipstick search terms**
- **disney chapstick**18K/yr-35.5%4.7% conv. - **disney lip balm**17K/yr-32.9%2.6% conv. - **princess chapstick**16K/yr-23.9%10.4% conv. - **princess lip balm**7K/yr-16.4%5.2% conv. - **frozen lip gloss**7K/yr-12.6%6.4% conv. - **disney princess chapstick**6K/yr-31.9%9.3% conv. - **disney lip smackers**5K/yr-25.2%4.1% conv. - **disney princess lip balm**5K/yr-31.9%4.5% conv. - **frozen chapstick**5K/yr-51.5%11.5% conv. - **princess chapstick for little girls**5K/yr-53.3%13.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kids-lipstick/search-terms)
## **Top kids lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lip Smacker Disney Princess Flavored Lip Balm Party Pack 8 Count Clear For Kids**Lip Smacker**$9.67**4.8★40,255 rev](https://www.amazon.com/dp/B00BDPG3HK) [2**Disney Princess Flavored Lip Balm Set - Raspberry Cherry & Lemon - Moisturizing Kids Lip Care - 3 Pack Gift Set**Taste Beauty**$5.95**4.5★5 rev](https://www.amazon.com/dp/B0GMPFQ6R1) [3**Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl**Townley Girl**$9.50**4.7★1,497 rev](https://www.amazon.com/dp/B0D2684GH5) [4**Lip Smackers Disney Frozen 2 Flavored Lip Balm - Moisturizing Soothing Trio Mythical Juniper Vanilla Snow-it-all & Optimistic Berry**Lip Smacker**$6.02**4.7★6,176 rev](https://www.amazon.com/dp/B084PN2FK7) [5**Disney Princess 10 Flavored Lip Balms | Coconut Strawberry Vanilla Peach Raspberry Grape Peppermint Lemon & Blueberry | Cruelty Free**Disney Princess**$9.97**0.0★0 rev](https://www.amazon.com/dp/B0GSCHTSZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Princess 10 Flavored Lip Balms | Coconut Strawberry Vanilla Peach Raspberry Grape Peppermint Lemon & Blueberry | Cruelty Free**Disney Princess**$9.97**0 rev4mo ago](https://www.amazon.com/dp/B0GSCHTSZS) [**Disney Princess Flavored Lip Balm Set - Raspberry Cherry & Lemon - Moisturizing Kids Lip Care - 3 Pack Gift Set**Taste Beauty**$5.95**5 rev4mo ago](https://www.amazon.com/dp/B0GMPFQ6R1) [**NIVEA Disney Limited Edition Candy Apple Dream Lip Balm Hydrating Vegan Lip Care with Shea Butter and Natural Oils Smooth Texture with Soft Apple Tint Collectible Disney Princess Design 0.17 oz**NIVEA**$9.13**242 rev6mo ago](https://www.amazon.com/dp/B0DT4CFL87) [**Disney Princess Lip Balm Set 5 Flavored Lip Balms for Kids Cherry Sugar Apple Strawberry & Grape Ariel Cinderella Tiana Rapunzel & Jasmine Fun Moisturizing Lip Care Gift Set for Girls**Corsair Toiletries**$7.89**43 rev12mo ago](https://www.amazon.com/dp/B0FKBZ81BT) [**Disney Princess 7pc Kid Lip Gloss Set Swirl Plant-Based Gift for Ages 3+**Townley Girl**$7.84**219 rev1y ago](https://www.amazon.com/dp/B0FJR81G7H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Princess 10 Flavored Lip Balms | Coconut Strawberry Vanilla Peach Raspberry Grape Peppermint Lemon & Blueberry | Cruelty Free**Disney Princess**$9.97**0.0★**▲ 508%**](https://www.amazon.com/dp/B0GSCHTSZS) [**Disney Princess Lip Balm Set 5 Flavored Lip Balms for Kids Cherry Sugar Apple Strawberry & Grape Ariel Cinderella Tiana Rapunzel & Jasmine Fun Moisturizing Lip Care Gift Set for Girls**Corsair Toiletries**$7.89**4.8★**▲ 297%**](https://www.amazon.com/dp/B0FKBZ81BT) [**Disney Princess Flavored Lip Balm Set - Raspberry Cherry & Lemon - Moisturizing Kids Lip Care - 3 Pack Gift Set**Taste Beauty**$5.95**4.5★**▲ 257%**](https://www.amazon.com/dp/B0GMPFQ6R1) [**Disney Frozen Kid Lip Gloss Set with Elsa Display Stand Plant-Based Ages 3+**Townley Girl**$9.98**4.6★**▲ 154%**](https://www.amazon.com/dp/B0FHWD68QG) [**Winnie the Pooh 10 Pc Kid Lip Balm Set with Removable 3D Toppers Ages 3+**Townley Girl**$9.95**4.6★**▲ 148%**](https://www.amazon.com/dp/B0FD9QMKGY)
**~~View all trending →~~**
## **What buyers say about kids lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**16%
*“Great gift to give”*
**Quality-Overall**12%
*“Really nice variety”*
**Value For Money**11%
*“Worth the money”*
**Smell**9%
*“lightly scented”*
**Moist/Dry**7%
*“are very hydrating”*
**Ease Of Use**6%
*“Very easy to use”*
**Color**6%
*“The colors are bright”*
**Advertised Vs Actual Product**5%
*“It's what you would expect”*
**Storage Capacity**3%
*“The acrylic stand is a great touch in helping to neatly store all of the lip glosses”*
**Soft Feel**3%
*“theyre still gentle”*
### **What buyers complain about **
**Leak-Proof**11%
*“when I opened both packs of them they had leaked everywhere”*
**Quality-Overall**11%
*“Poor quality”*
**Size-Overall**8%
*“Smaller than I thought”*
**Adhesion/Stickiness**7%
*“While they are a little sticky”*
**Advertised Vs Actual Product**5%
*“That lack of transparency was disappointing”*
**Ease Of Use**5%
*“easy to misplace”*
**Gap/Hole**2%
*“Two of the tops open off upon opening”*
**Value For Money**2%
*“I think it was a little over priced”*
**Color**2%
*“blue”*
**Durability**2%
*“fell apart while she was using it”*
### **Top return reasons **
**Leak-Proof**16%
**Size-Overall**15%
**Advertised Vs Actual Product**11%
**Value For Money**11%
**Defective Material/Parts**9%
**Product Condition**6%
**Smell**3%
**Quality-Overall**3%
**Ingredients-Overall**3%
**Color**3%
## **Common questions**
- **Is kids lipstick profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the kids lipstick niche?**
- 8 brands and 39 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in kids lipstick?**
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Size-Overall. The return rate is 0.6%.
- **When does demand for kids lipstick peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the kids lipstick niche?**
- Listings span $4.77–$24.75; the average listing price is $9.17 (sweet spot $15–$100). The average incumbent carries 7,336 reviews — the moat a new listing must climb.
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