---
title: "Kevin Murphy Untangled — $189K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-untangled"
last_updated: "2026-08-11T20:46:10.573Z"
locale: en
meta:
description: "Niche score 47/100 · $189K/yr market · 22K searches/yr · $43.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $189K/yr market · 22K searches/yr · $43.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kevin Murphy Untangled — $189K/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy untangled**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 32Conversion 100Competition 3Returns 88Price range 95Avg price 95Brand share 0Review moat 65Quality gap 45
**Conversion**
**Incredible****19.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$43.47**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$33.43–$61.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****906**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$189K**
$189K/yr · 22K searches
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy untangled is a $189K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy untangled market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$130K–$174K**
- units × avg price
- **Conversion rate**
- **19.9%**
- **Avg BSR**
- **#731**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +5.4% search growth over the last 90 days.
500300Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-untangled/trend)
## **Top kevin murphy untangled search terms**
- **kevin murphy leave in conditioner**11K/yr+4.6%11.5% conv. - **kevin murphy leave in repair**3K/yr+7.9%17.0% conv. - **kevin murphy untangled spray**3K/yr+26.4%23.6% conv. - **kevin murphy untangled**3K/yr-18.2%19.4% conv. - **kevin murphy detangler spray**2K/yr+16.7%24.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-untangled/search-terms)
## **Top kevin murphy untangled products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$28K30%$57K45%$85K60%$114K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz**KEVIN.MURPHY**$35.49**4.6★1,540 rev](https://www.amazon.com/dp/B00UB1O0R2) [2**KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Hair Treatment - For All Hair Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz**KEVIN.MURPHY**$40.40**4.5★897 rev](https://www.amazon.com/dp/B01N9TKST8) [3**KEVIN.MURPHY STAYING.ALIVE - Leave-In Treatment - For Dry Damaged or Coloured Hair - Works for All Hair Types - Damaged Repair - Sulphate Free Care - 150 mL / 5.1 oz**KEVIN.MURPHY**$33.43**4.2★437 rev](https://www.amazon.com/dp/B000WZHGPA) [4**KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz (Pack of 2)**KEVIN.MURPHY**$50.04**4.6★1,540 rev](https://www.amazon.com/dp/B0G1ZCC7W3) [5**KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Treatment - For All Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz (Pack of 2)**KEVIN.MURPHY**$61.35**4.5★897 rev](https://www.amazon.com/dp/B0G22KZQDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz (Pack of 2)**KEVIN.MURPHY**$50.04**1,540 rev8mo ago](https://www.amazon.com/dp/B0G1ZCC7W3) [**KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Treatment - For All Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz (Pack of 2)**KEVIN.MURPHY**$61.35**897 rev8mo ago](https://www.amazon.com/dp/B0G22KZQDK) [**KEVIN.MURPHY EVERLASTING.COLOUR LEAVE-IN - Leave-In Conditioner Spray - For Coloured Hair - Bond Building Treatment - Colour Protection - Acidic pH - 150 mL / 5.1 fl oz**KEVIN.MURPHY**$40.12**125 rev4y ago](https://www.amazon.com/dp/B09ZZ96SV7) [**KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Hair Treatment - For All Hair Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz**KEVIN.MURPHY**$40.40**897 rev9y ago](https://www.amazon.com/dp/B01N9TKST8) [**KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz**KEVIN.MURPHY**$35.49**1,540 rev11y ago](https://www.amazon.com/dp/B00UB1O0R2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Treatment - For All Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz (Pack of 2)**KEVIN.MURPHY**$61.35**4.5★**▲ 114%**](https://www.amazon.com/dp/B0G22KZQDK) [**KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz (Pack of 2)**KEVIN.MURPHY**$50.04**4.6★**▲ 85%**](https://www.amazon.com/dp/B0G1ZCC7W3) [**KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz**KEVIN.MURPHY**$35.49**4.6★**— 0%**](https://www.amazon.com/dp/B00UB1O0R2) [**KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Hair Treatment - For All Hair Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz**KEVIN.MURPHY**$40.40**4.5★**▼ 11%**](https://www.amazon.com/dp/B01N9TKST8) [**KEVIN.MURPHY STAYING.ALIVE - Leave-In Treatment - For Dry Damaged or Coloured Hair - Works for All Hair Types - Damaged Repair - Sulphate Free Care - 150 mL / 5.1 oz**KEVIN.MURPHY**$33.43**4.2★**▼ 13%**](https://www.amazon.com/dp/B000WZHGPA)
**~~View all trending →~~**
## **What buyers say about kevin murphy untangled**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**39%
*“Also, smells beautiful”*
**Soft Feel**17%
*“Makes my hair feel so soft”*
**Quality-Overall**14%
*“Excellent Product”*
**Efficiency**11%
*“Works great”*
**Hair Growth**5%
*“It worked great with my hair”*
**Value For Money**4%
*“they are worth every penny”*
**Add-Ons/Attachments**2%
*“Works amazing on my extensions too”*
**Suitability Straight Hair**2%
*“Works very well for my fine, easily tangled hair”*
**Ease Of Use**1%
*“Perfect for everyday use”*
**Oily/Greasy**1%
*“its lightweight and doesnt leave any greasy or sticky residue”*
### **What buyers complain about **
**Smell**29%
*“doesnt smell great”*
**Value For Money**21%
*“But Expensive”*
**Suitability Colored Hair**14%
*“Dulls Blonde Hair”*
**Hair Related**7%
*“Makes my hair feel awful”*
**Suitability Wavy Hair**7%
*“This one left my hair more tangled than it was before even applying it”*
**Suitability Short Hair**7%
*“Makes my hair feel awful”*
**Functionality-Overall**5%
*“It didn't help with detangling very much”*
**Size-Overall**5%
*“but it just fell short”*
### **Top return reasons **
**Smell**26%
**Functionality-Overall**10%
**Leak-Proof**9%
**Suitability Short Hair**9%
**Advertised Vs Actual Product**7%
**Oily/Greasy**5%
**Moist/Dry**4%
**Product Condition**4%
**Adhesion/Stickiness**4%
**Motor Power**4%
## **Common questions**
- **Is kevin murphy untangled profitable to sell on Amazon United States?**
- The niche generates $189K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the kevin murphy untangled niche?**
- 1 brands and 16 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy untangled?**
- Top complaints mined from reviews: Smell, Value For Money, Suitability Colored Hair. The return rate is 1.3%.
- **When does demand for kevin murphy untangled peak?**
- Demand peaks in Aug–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the kevin murphy untangled niche?**
- Listings span $33.43–$61.35; the average listing price is $43.47 (sweet spot $15–$100). The average incumbent carries 906 reviews — the moat a new listing must climb.
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