[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-kevin-murphy-rough-rider":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":182,"baselines":220,"demand":225,"seasonality":509,"brandShare":522,"products":526,"feedback":556,"searchTerms":699,"related":713,"lastUpdated":171},"7a31009a-24ca-4c1f-b3e6-c73e15b8e48d","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":157,"brandCountYearAgo":157,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":166,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},146380,35686,1.0802,0.3194,0.1998,1,4.37,1806,20.53,13.85,33.8,3,8000,0.0118,0,"kevin murphy rough rider","kevin-murphy-rough-rider","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fkevin-murphy-rough-rider","Clays","2026-07-14T12:37:17.676105+00:00",20,[],26,6000,1500,2000,123180,164240,102,143,{"score":183,"verdict":184,"components":185},50,"watch",[186,191,194,198,200,202,205,210,213,216],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",32,0.15,146380.19,{"key":192,"score":193,"weight":189,"raw":155},"growth",57,{"key":195,"score":196,"weight":197,"raw":156},"conversion",100,0.1,{"key":199,"score":166,"weight":189,"raw":157},"competition",{"key":201,"score":166,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",63,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",47,0.05,1806.33,{"key":211,"score":212,"weight":197,"raw":165},"returns",91,{"key":214,"score":215,"weight":208,"raw":160},"avgPrice",89,{"key":217,"score":218,"weight":208,"raw":219},"priceRange",90,0.9423558897243108,{"avgRating":221,"medianPrice":222,"medianReturnRate":223,"nichesTracked":224},4.42,24.38,0.0215,115062,{"points":226,"droppedPartialWeek":508},[227,230,233,236,238,241,244,247,250,253,256,259,262,265,267,270,273,276,279,282,285,288,290,293,296,299,302,305,308,311,314,317,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,464,467,470,473,476,479,482,485,488,491,494,497,499,502,505],{"week":228,"volume":229},"2024-09-15",528,{"week":231,"volume":232},"2024-09-22",636,{"week":234,"volume":235},"2024-09-29",748,{"week":237,"volume":232},"2024-10-06",{"week":239,"volume":240},"2024-10-13",662,{"week":242,"volume":243},"2024-10-20",617,{"week":245,"volume":246},"2024-10-27",675,{"week":248,"volume":249},"2024-11-03",673,{"week":251,"volume":252},"2024-11-10",774,{"week":254,"volume":255},"2024-11-17",831,{"week":257,"volume":258},"2024-11-24",764,{"week":260,"volume":261},"2024-12-01",783,{"week":263,"volume":264},"2024-12-08",723,{"week":266,"volume":261},"2024-12-15",{"week":268,"volume":269},"2024-12-22",936,{"week":271,"volume":272},"2024-12-29",863,{"week":274,"volume":275},"2025-01-05",899,{"week":277,"volume":278},"2025-01-12",494,{"week":280,"volume":281},"2025-01-19",520,{"week":283,"volume":284},"2025-01-26",418,{"week":286,"volume":287},"2025-02-02",408,{"week":289,"volume":128},"2025-02-09",{"week":291,"volume":292},"2025-02-16",406,{"week":294,"volume":295},"2025-02-23",442,{"week":297,"volume":298},"2025-03-02",388,{"week":300,"volume":301},"2025-03-09",380,{"week":303,"volume":304},"2025-03-16",397,{"week":306,"volume":307},"2025-03-23",422,{"week":309,"volume":310},"2025-03-30",391,{"week":312,"volume":313},"2025-04-06",370,{"week":315,"volume":316},"2025-04-13",471,{"week":318,"volume":281},"2025-04-20",{"week":320,"volume":321},"2025-04-27",527,{"week":323,"volume":324},"2025-05-04",571,{"week":326,"volume":327},"2025-05-11",474,{"week":329,"volume":330},"2025-05-18",420,{"week":332,"volume":333},"2025-05-25",386,{"week":335,"volume":336},"2025-06-01",372,{"week":338,"volume":339},"2025-06-08",351,{"week":341,"volume":342},"2025-06-15",389,{"week":344,"volume":345},"2025-06-22",492,{"week":347,"volume":348},"2025-06-29",356,{"week":350,"volume":351},"2025-07-06",366,{"week":353,"volume":354},"2025-07-13",534,{"week":356,"volume":357},"2025-07-20",396,{"week":359,"volume":360},"2025-07-27",417,{"week":362,"volume":363},"2025-08-03",497,{"week":365,"volume":366},"2025-08-10",489,{"week":368,"volume":369},"2025-08-17",608,{"week":371,"volume":372},"2025-08-24",565,{"week":374,"volume":375},"2025-08-31",486,{"week":377,"volume":378},"2025-09-07",547,{"week":380,"volume":381},"2025-09-14",521,{"week":383,"volume":384},"2025-09-21",482,{"week":386,"volume":387},"2025-09-28",559,{"week":389,"volume":390},"2025-10-05",539,{"week":392,"volume":393},"2025-10-12",644,{"week":395,"volume":396},"2025-10-19",500,{"week":398,"volume":399},"2025-10-26",483,{"week":401,"volume":402},"2025-11-02",453,{"week":404,"volume":390},"2025-11-09",{"week":406,"volume":407},"2025-11-16",473,{"week":409,"volume":410},"2025-11-23",529,{"week":412,"volume":413},"2025-11-30",541,{"week":415,"volume":416},"2025-12-07",553,{"week":418,"volume":419},"2025-12-14",613,{"week":421,"volume":422},"2025-12-21",889,{"week":424,"volume":425},"2025-12-28",676,{"week":427,"volume":428},"2026-01-04",702,{"week":430,"volume":431},"2026-01-11",730,{"week":433,"volume":434},"2026-01-18",850,{"week":436,"volume":437},"2026-01-25",710,{"week":439,"volume":440},"2026-02-01",622,{"week":442,"volume":443},"2026-02-08",639,{"week":445,"volume":446},"2026-02-15",658,{"week":448,"volume":449},"2026-02-22",736,{"week":451,"volume":452},"2026-03-01",745,{"week":454,"volume":455},"2026-03-08",789,{"week":457,"volume":458},"2026-03-15",753,{"week":460,"volume":461},"2026-03-22",602,{"week":463,"volume":440},"2026-03-29",{"week":465,"volume":466},"2026-04-05",661,{"week":468,"volume":469},"2026-04-12",777,{"week":471,"volume":472},"2026-04-19",775,{"week":474,"volume":475},"2026-04-26",827,{"week":477,"volume":478},"2026-05-03",757,{"week":480,"volume":481},"2026-05-10",709,{"week":483,"volume":484},"2026-05-17",680,{"week":486,"volume":487},"2026-05-24",724,{"week":489,"volume":490},"2026-05-31",886,{"week":492,"volume":493},"2026-06-07",1108,{"week":495,"volume":496},"2026-06-14",945,{"week":498,"volume":493},"2026-06-21",{"week":500,"volume":501},"2026-06-28",1433,{"week":503,"volume":504},"2026-07-05",1078,{"week":506,"volume":507},"2026-07-12",1061,false,[510,511,512,513,514,515,516,517,518,519,520,521],1.0662348935033719,0.8687320558189224,0.8795887026774387,0.9871135741470255,0.9983307738532416,1.1669448710244597,1.0287774587701142,0.847699806369767,0.9204971432386804,0.9526607464779329,0.9929892501836148,1.2141283301061627,{"top":523,"otherBrandCount":166,"otherClickShare":166},[524],{"brand":525,"clickShare":157},"KEVIN.MURPHY",[527,537,546],{"asin":528,"title":529,"brand":525,"imageUrl":530,"price":162,"rating":531,"reviews":532,"clickShare90":533,"clickShare360":534,"launchDate":535,"amazonUrl":536},"B00HZSJZ9M","KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qwUOXnGXL.jpg",4.3,2217,0.5472,0.5194,"2014-01-22","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00HZSJZ9M",{"asin":538,"title":539,"brand":525,"imageUrl":540,"price":541,"rating":531,"reviews":532,"clickShare90":542,"clickShare360":543,"launchDate":544,"amazonUrl":545},"B079LC37HT","KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g \u002F 1.1 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319OQdw22YL.jpg",13.93,0.3334,0.4065,"2019-01-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB079LC37HT",{"asin":547,"title":548,"brand":525,"imageUrl":549,"price":161,"rating":550,"reviews":551,"clickShare90":552,"clickShare360":553,"launchDate":554,"amazonUrl":555},"B079LC5BC2","KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g \u002F 1.1 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31+etYV-bWL.jpg",4.5,985,0.1194,0.0741,"2018-12-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB079LC5BC2",{"love":557,"hate":618,"returnReasons":672},[558,565,572,577,584,590,596,601,607,613],{"topic":559,"percentOfMentions":560,"verbatims":561},"Smell",0.2588,[562,563,564],"The scent is subtle and pleasant, less than other Kevin Murphy hair pomades","Smells good- very mild","Love the smell",{"topic":566,"percentOfMentions":567,"verbatims":568},"Brightness\u002FShine\u002FGlow",0.0574,[569,570,571],"More shine to it than expected as well","It looks natural with no shine, smells good, and lasts perpetually","a more natural matte shine",{"topic":573,"percentOfMentions":574,"verbatims":575},"Thickness",0.0556,[576],"I like the way it adds a little thickness, too and gives the appearance of more hair",{"topic":578,"percentOfMentions":579,"verbatims":580},"Suitability Straight Hair",0.0509,[581,582,583],"Perfect for very straight hair","holds great in my fine hair","It works really well in my fine, thin hair",{"topic":585,"percentOfMentions":586,"verbatims":587},"Quality-Overall",0.0463,[588,589],"Excellent hair product","Great product",{"topic":591,"percentOfMentions":592,"verbatims":593},"Size-Overall",0.037000000000000005,[594,595],"Cute little size","I loveee this size",{"topic":597,"percentOfMentions":592,"verbatims":598},"Ease Of Use",[599,600],"Its pretty easy to use","Great for on the go",{"topic":602,"percentOfMentions":603,"verbatims":604},"Suitability Colored Hair",0.032400000000000005,[605,606],"Really natural, holds great in my fine hair and I love the thick and clay-like consistency","still looks natural",{"topic":608,"percentOfMentions":609,"verbatims":610},"Hair Styling",0.0296,[611,612],"It easily allows me to achieve the style I am looking for","especially for styles like a textured quiff or messy top",{"topic":614,"percentOfMentions":615,"verbatims":616},"Value For Money",0.0278,[617],"it was all worth it",[619,625,631,637,644,648,651,657,663,668],{"topic":591,"percentOfMentions":620,"verbatims":621},0.1324,[622,623,624],"large size of this product","SUPER SMALL","Pretty small",{"topic":585,"percentOfMentions":626,"verbatims":627},0.1225,[628,629,630],"Cheap Quality","Garbage","The quality went downhill quickly",{"topic":614,"percentOfMentions":632,"verbatims":633},0.0784,[634,635,636],"All in all it is a bit expensive","Expensive","for the price per oz its not great",{"topic":638,"percentOfMentions":639,"verbatims":640},"Hair Related",0.0613,[641,642,643],"Instead of giving my hair texture with a natural finish, it made it feel clumpy, crunchy, and greasy","However, after shampooing I still have residue from the clay in my hair","full of static if I apply it to dry hair",{"topic":566,"percentOfMentions":645,"verbatims":646},0.0588,[647],"Doesnt have a shine or anything to it",{"topic":559,"percentOfMentions":645,"verbatims":649},[650],"it's pretty greasy and smells chemical-y",{"topic":652,"percentOfMentions":653,"verbatims":654},"Ease Of Cleaning",0.049,[655,656],"how hard you wash it","Difficult to wash out of hair",{"topic":597,"percentOfMentions":658,"verbatims":659},0.0466,[660,661,662],"Amazing look BUT a bit of a learning curve to using it","The product is more difficult to work with","This stuff is so incredibly thick its difficult to use",{"topic":664,"percentOfMentions":665,"verbatims":666},"Oily\u002FGreasy",0.022099999999999998,[641,667],"It is a very heavy, waxy clay, and if you use even a tiny bit too much, your hair goes from styled to looking greasy almost instantly",{"topic":573,"percentOfMentions":669,"verbatims":670},0.0196,[671,662],"Way too thick",[673,675,678,680,683,685,688,691,693,696],{"reason":559,"pct":674},0.1093,{"reason":676,"pct":677},"Advertised Vs Actual Product",0.0999,{"reason":591,"pct":679},0.0827,{"reason":681,"pct":682},"Functionality-Overall",0.07730000000000001,{"reason":638,"pct":684},0.0667,{"reason":686,"pct":687},"Moist\u002FDry",0.0634,{"reason":689,"pct":690},"Suitability Short Hair",0.0604,{"reason":664,"pct":692},0.048600000000000004,{"reason":694,"pct":695},"Hard Feel",0.0483,{"reason":697,"pct":698},"Texture\u002FConsistency-Overall",0.047400000000000005,[700,704,709],{"term":167,"volume":701,"growthQoq":702,"conversionRate":703},28959,0.4204,0.169,{"term":705,"volume":706,"growthQoq":707,"conversionRate":708},"kevin murphy rough rider clay",3643,0.2024,0.1656,{"term":710,"volume":711,"growthQoq":712,"conversionRate":707},"rough rider hair clay",3084,-0.3617,[714,720,725,731,736,741],{"title":715,"href":716,"score":717,"verdict":184,"marketSize":718,"growth90":719},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":721,"href":722,"score":717,"verdict":184,"marketSize":723,"growth90":724},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":726,"href":727,"score":717,"verdict":728,"marketSize":729,"growth90":730},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":732,"href":733,"score":717,"verdict":184,"marketSize":734,"growth90":735},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":737,"href":738,"score":717,"verdict":728,"marketSize":739,"growth90":740},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":742,"href":743,"score":744,"verdict":184,"marketSize":745,"growth90":746},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]