---
title: "Kevin Murphy Rough Rider — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-rough-rider"
last_updated: "2026-08-11T18:44:18.424Z"
locale: en
meta:
description: "Niche score 50/100 · $146K/yr market · 36K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $146K/yr market · 36K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Kevin Murphy Rough Rider — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy rough rider**
**Worth a look**
Shows searches that convert (20.0% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 32Growth 57Conversion 100Competition 0Returns 91Price range 90Avg price 89Brand share 0Review moat 47Quality gap 63
**Conversion**
**Incredible****20.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$13.85–$33.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$20.53**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+31.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,806.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$146K**
$146K/yr · 36K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy rough rider is a $146K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy rough rider market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$123K–$164K**
- units × avg price
- **Conversion rate**
- **20.0%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +31.9% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-rough-rider/trend)
## **Top kevin murphy rough rider search terms**
- **kevin murphy rough rider**29K/yr+42.0%16.9% conv. - **kevin murphy rough rider clay**4K/yr+20.2%16.6% conv. - **rough rider hair clay**3K/yr-36.2%20.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-rough-rider/search-terms)
## **Top kevin murphy rough rider products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$44K45%$66K60%$88K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care**KEVIN.MURPHY**$33.80**4.3★2,217 rev](https://www.amazon.com/dp/B00HZSJZ9M) [2**KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz**KEVIN.MURPHY**$13.93**4.3★2,217 rev](https://www.amazon.com/dp/B079LC37HT) [3**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**4.5★985 rev](https://www.amazon.com/dp/B079LC5BC2)
### **Newest**
by launch date
[**KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz**KEVIN.MURPHY**$13.93**2,217 rev7y ago](https://www.amazon.com/dp/B079LC37HT) [**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**985 rev7y ago](https://www.amazon.com/dp/B079LC5BC2) [**KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care**KEVIN.MURPHY**$33.80**2,217 rev12y ago](https://www.amazon.com/dp/B00HZSJZ9M)
### **Trending**
90-day click momentum
[**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**4.5★**▲ 61%**](https://www.amazon.com/dp/B079LC5BC2) [**KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care**KEVIN.MURPHY**$33.80**4.3★**— 5%**](https://www.amazon.com/dp/B00HZSJZ9M) [**KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz**KEVIN.MURPHY**$13.93**4.3★**▼ 18%**](https://www.amazon.com/dp/B079LC37HT)
## **What buyers say about kevin murphy rough rider**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“The scent is subtle and pleasant, less than other Kevin Murphy hair pomades”*
**Brightness/Shine/Glow**6%
*“More shine to it than expected as well”*
**Thickness**6%
*“I like the way it adds a little thickness, too and gives the appearance of more hair”*
**Suitability Straight Hair**5%
*“Perfect for very straight hair”*
**Quality-Overall**5%
*“Excellent hair product”*
**Size-Overall**4%
*“Cute little size”*
**Ease Of Use**4%
*“Its pretty easy to use”*
**Suitability Colored Hair**3%
*“Really natural, holds great in my fine hair and I love the thick and clay-like consistency”*
**Hair Styling**3%
*“It easily allows me to achieve the style I am looking for”*
**Value For Money**3%
*“it was all worth it”*
### **What buyers complain about **
**Size-Overall**13%
*“large size of this product”*
**Quality-Overall**12%
*“Cheap Quality”*
**Value For Money**8%
*“All in all it is a bit expensive”*
**Hair Related**6%
*“Instead of giving my hair texture with a natural finish, it made it feel clumpy, crunchy, and greasy”*
**Brightness/Shine/Glow**6%
*“Doesnt have a shine or anything to it”*
**Smell**6%
*“it's pretty greasy and smells chemical-y”*
**Ease Of Cleaning**5%
*“how hard you wash it”*
**Ease Of Use**5%
*“Amazing look BUT a bit of a learning curve to using it”*
**Oily/Greasy**2%
*“Instead of giving my hair texture with a natural finish, it made it feel clumpy, crunchy, and greasy”*
**Thickness**2%
*“Way too thick”*
### **Top return reasons **
**Smell**11%
**Advertised Vs Actual Product**10%
**Size-Overall**8%
**Functionality-Overall**8%
**Hair Related**7%
**Moist/Dry**6%
**Suitability Short Hair**6%
**Oily/Greasy**5%
**Hard Feel**5%
**Texture/Consistency-Overall**5%
## **Common questions**
- **Is kevin murphy rough rider profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 3 tracked products. 90-day search growth is +31.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the kevin murphy rough rider niche?**
- 1 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy rough rider?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.2%.
- **When does demand for kevin murphy rough rider peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kevin murphy rough rider niche?**
- Listings span $13.85–$33.80; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 1,806 reviews — the moat a new listing must climb.
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