---
title: "Kevin Murphy Purple Shampoo — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-purple-shampoo"
last_updated: "2026-08-11T17:44:36.864Z"
locale: en
meta:
description: "Niche score 49/100 · $101K/yr market · 14K searches/yr · $52.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $101K/yr market · 14K searches/yr · $52.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kevin Murphy Purple Shampoo — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy purple shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 46Conversion 96Competition 4Returns 96Price range 95Avg price 92Brand share 0Review moat 68Quality gap 53
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$33.66–$93.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$52.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****792.86**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$101K**
$101K/yr · 14K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, kevin murphy purple shampoo is a $101K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy purple shampoo market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$104K–$130K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#602**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **86 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 50 weeks — +17.2% search growth over the last 90 days.
400300Holiday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-purple-shampoo/trend)
## **Top kevin murphy purple shampoo search terms**
- **kevin murphy purple shampoo**6K/yr+12.6%11.4% conv. - **kevin murphy blonde angel**3K/yr+84.0%14.8% conv. - **kevin murphy blonde**3K/yr+16.3%9.9% conv. - **kevin murphy blonde angel wash**3K/yr-31.4%14.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-purple-shampoo/search-terms)
## **Top kevin murphy purple shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$15K30%$30K45%$45K60%$61K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz**KEVIN.MURPHY**$35.52**4.4★873 rev](https://www.amazon.com/dp/B00AYV5G7M) [2**KEVIN.MURPHY BLONDE.ANGEL - Blonde Colour Conditioner - For Bleached Highlighted & Grey Hair - Moisturising Blonde Conditioner - Colour Safe - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$38.53**4.6★988 rev](https://www.amazon.com/dp/B00AYVCOV8) [3**KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$44.13**4.4★873 rev](https://www.amazon.com/dp/B0G1ZNBC3X) [4**KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml**KEVIN.MURPHY**$34.49**4.2★730 rev](https://www.amazon.com/dp/B075JM55WR) [5**KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 1000 mL / 33.8 fl oz**KEVIN.MURPHY**$84.17**4.4★873 rev](https://www.amazon.com/dp/B00C30XDAY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$44.13**873 rev8mo ago](https://www.amazon.com/dp/B0G1ZNBC3X) [**KEVIN.MURPHY CRYSTAL.ANGEL - Colour Shine Hair Treatment - For Colour Gloss - For Coloured or Natural Hair - For Blonde & White Tones - Repair & Shine - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$33.66**225 rev8y ago](https://www.amazon.com/dp/B07FKV8QYS) [**KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml**KEVIN.MURPHY**$34.49**730 rev8y ago](https://www.amazon.com/dp/B075JM55WR) [**KEVIN.MURPHY BLONDE.ANGEL - Blonde Colour Conditioner - For Bleached Highlighted & Grey Hair - Moisturising Blonde Conditioner - Colour Safe - 1000ml**KEVIN.MURPHY**$93.80**988 rev13y ago](https://www.amazon.com/dp/B00CCE8ZZ4) [**KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 1000 mL / 33.8 fl oz**KEVIN.MURPHY**$84.17**873 rev13y ago](https://www.amazon.com/dp/B00C30XDAY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$44.13**4.4★**▲ 173%**](https://www.amazon.com/dp/B0G1ZNBC3X) [**KEVIN.MURPHY BLONDE.ANGEL - Blonde Colour Conditioner - For Bleached Highlighted & Grey Hair - Moisturising Blonde Conditioner - Colour Safe - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$38.53**4.6★**▲ 22%**](https://www.amazon.com/dp/B00AYVCOV8) [**KEVIN.MURPHY CRYSTAL.ANGEL - Colour Shine Hair Treatment - For Colour Gloss - For Coloured or Natural Hair - For Blonde & White Tones - Repair & Shine - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$33.66**4.4★**▲ 16%**](https://www.amazon.com/dp/B07FKV8QYS) [**KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz**KEVIN.MURPHY**$35.52**4.4★**▼ 19%**](https://www.amazon.com/dp/B00AYV5G7M) [**KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml**KEVIN.MURPHY**$34.49**4.2★**▼ 23%**](https://www.amazon.com/dp/B075JM55WR)
**~~View all trending →~~**
## **What buyers say about kevin murphy purple shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Smell**15%
*“Leaves your hair soft and smells great”*
**Brightness/Shine/Glow**14%
*“Very shiny hair”*
**Soft Feel**8%
*“hair. This shampoo is excellent. Hair is shiny, silky, and soft.”*
**Allergies**5%
*“I would recommend this product to anyone who suffers from perioral dermatitis”*
**Efficiency**5%
*“Works GREAT”*
**Suitability Curly Hair**5%
*“keeps down frizz”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Functionality-Overall**3%
*“The last one I received had a flip lid and worked fine, thinking this was just a fluke,”*
**Lather**3%
*“lather's up well”*
### **What buyers complain about **
**Smell**53%
*“Disgusting smell”*
**Durability**8%
*“made it worse after two uses”*
**Leak-Proof**8%
*“Package was also leaking”*
**Value For Money**6%
*“Its pricey”*
**Suitability Long Hair**4%
*“I expected it to last longer on my hair”*
**Dispensing Mechanism**4%
*“so no way to store it or dispense it without a mess”*
**Damage/Burn Hair**4%
*“alcohol drying to hair”*
**Ease Of Use**3%
*“can't use this”*
### **Top return reasons **
**Leak-Proof**20%
**Advertised Vs Actual Product**14%
**Color**11%
**Functionality-Overall**9%
**Value For Money**7%
**Suitability Short Hair**6%
**Suitability Colored Hair**5%
**Size-Overall**5%
**Motor Power**4%
**Ingredients-Overall**3%
## **Common questions**
- **Is kevin murphy purple shampoo profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the kevin murphy purple shampoo niche?**
- 1 brands and 22 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy purple shampoo?**
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.9%.
- **What does it cost to enter the kevin murphy purple shampoo niche?**
- Listings span $33.66–$93.80; the average listing price is $52.04 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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