---
title: "Kevin Murphy Plumping Wash — $339K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-plumping-wash"
last_updated: "2026-08-11T21:43:20.382Z"
locale: en
meta:
description: "Niche score 47/100 · $339K/yr market · 37K searches/yr · $63.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $339K/yr market · 37K searches/yr · $63.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kevin Murphy Plumping Wash — $339K/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy plumping wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 8Conversion 97Competition 5Returns 96Price range 95Avg price 88Brand share 0Review moat 54Quality gap 57
**Conversion**
**Incredible****14.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$33.75–$94.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$63.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,355**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$339K**
$339K/yr · 37K searches
**Growth**
**Bad****-33.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, kevin murphy plumping wash is a $339K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy plumping wash market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$253K–$317K**
- units × avg price
- **Conversion rate**
- **14.6%**
- **Avg BSR**
- **#400**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — -33.1% search growth over the last 90 days.
1K600Spike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-plumping-wash/trend)
## **Top kevin murphy plumping wash search terms**
- **kevin murphy plumping wash**14K/yr-7.9%12.5% conv. - **kevin murphy plumping rinse**14K/yr-57.8%16.6% conv. - **kevin murphy plumping**5K/yr-1.3%10.8% conv. - **kevin murphy plumping shampoo**3K/yr-25.4%13.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-plumping-wash/search-terms)
## **Top kevin murphy plumping wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$51K30%$102K45%$153K60%$203K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$42.45**4.4★1,664 rev](https://www.amazon.com/dp/B00KQXIJB8) [2**KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$46.48**4.4★1,236 rev](https://www.amazon.com/dp/B00KQXGYVK) [3**KEVIN.MURPHY PLUMPING.WASH & RINSE - Densifying Shampoo for Thinning Hair - Thickening Hair Conditioner - For Fine Thin & Ageing Hair - 250 mL / 8.4 fl oz - 2 Pack**KEVIN.MURPHY**$83.55**4.5★1,248 rev](https://www.amazon.com/dp/B00OJHTE70) [4**KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 1 L / 33.8 fl oz**KEVIN.MURPHY**$94.46**4.4★1,236 rev](https://www.amazon.com/dp/B00KAMYOUU) [5**KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 1 L / 33.8 fl oz**KEVIN.MURPHY**$92.22**4.4★1,664 rev](https://www.amazon.com/dp/B00JS9JPK0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEVIN.MURPHY PLUMPING.WASH & RINSE - Densifying Shampoo for Thinning Hair - Thickening Hair Conditioner - For Fine Thin & Ageing Hair - 250 mL / 8.4 fl oz - 2 Pack**KEVIN.MURPHY**$83.55**1,248 rev11y ago](https://www.amazon.com/dp/B00OJHTE70) [**KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$46.48**1,236 rev12y ago](https://www.amazon.com/dp/B00KQXGYVK) [**KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 1 L / 33.8 fl oz**KEVIN.MURPHY**$94.46**1,236 rev12y ago](https://www.amazon.com/dp/B00KAMYOUU) [**KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 1 L / 33.8 fl oz**KEVIN.MURPHY**$92.22**1,664 rev12y ago](https://www.amazon.com/dp/B00JS9JPK0) [**KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$42.45**1,664 rev12y ago](https://www.amazon.com/dp/B00KQXIJB8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$46.48**4.4★**▲ 58%**](https://www.amazon.com/dp/B00KQXGYVK) [**KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$42.45**4.4★**— 1%**](https://www.amazon.com/dp/B00KQXIJB8) [**KEVIN.MURPHY PLUMPING.WASH & RINSE - Densifying Shampoo for Thinning Hair - Thickening Hair Conditioner - For Fine Thin & Ageing Hair - 250 mL / 8.4 fl oz - 2 Pack**KEVIN.MURPHY**$83.55**4.5★**— 2%**](https://www.amazon.com/dp/B00OJHTE70) [**Kevin Murphy Body Mass 3.4 oz**KEVIN.MURPHY**$50.21**4.3★**▼ 11%**](https://www.amazon.com/dp/B00IO7FJJS) [**KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 1 L / 33.8 fl oz**KEVIN.MURPHY**$92.22**4.4★**▼ 31%**](https://www.amazon.com/dp/B00JS9JPK0)
**~~View all trending →~~**
## **What buyers say about kevin murphy plumping wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“This product line in general is very good”*
**Value For Money**9%
*“Good price”*
**Hair Styling**8%
*“Hair is so clean, shiny and healthy”*
**Smell**7%
*“It smells so fresh”*
**Advertised Vs Actual Product**5%
*“Favorite shampoo, does what it is advertised to do”*
**Thickness**4%
*“Gives volume to fine thinning hair”*
**Suitability Straight Hair**4%
*“Great for fine hair”*
**Soft Feel**3%
*“It makes my hair soft, smooth, and very neat-looking”*
**Durability**3%
*“making it last longer as it is expensive”*
**Brightness/Shine/Glow**2%
*“Easy on the hair gives a nice shine”*
### **What buyers complain about **
**Leak-Proof**13%
*“First time it came with a hole and half the shampoo out of the bottle so ordered again and same thing, leaking bottle”*
**Motor Power**13%
*“This did not come with the pump”*
**Smell**11%
*“heavy smelly perfume”*
**Value For Money**9%
*“The bottle is so cheap the dollar store wouldnt sell it”*
**Size-Overall**8%
*“The bottle cap doesn't seem to fit all that well either”*
**Thickness**7%
*“Too thick”*
**Quality-Overall**6%
*“The bottle is so cheap the dollar store wouldnt sell it”*
**Functionality-Overall**4%
*“Not like KV plumping products used on me at the salon”*
**Product Condition**4%
*“Bottle I received was used”*
**Oily/Greasy**4%
*“Before, it was getting greasy quickly at the scalp, feeling itchy/flaky”*
### **Top return reasons **
**Leak-Proof**40%
**Smell**13%
**Advertised Vs Actual Product**6%
**Motor Power**5%
**Value For Money**5%
**Size-Overall**4%
**Suitability Short Hair**4%
**Product Condition**3%
**Functionality-Overall**2%
**Oily/Greasy**2%
## **Common questions**
- **Is kevin murphy plumping wash profitable to sell on Amazon United States?**
- The niche generates $339K/yr across 7 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the kevin murphy plumping wash niche?**
- 1 brands and 24 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy plumping wash?**
- Top complaints mined from reviews: Leak-Proof, Motor Power, Smell. The return rate is 0.8%.
- **When does demand for kevin murphy plumping wash peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the kevin murphy plumping wash niche?**
- Listings span $33.75–$94.46; the average listing price is $63.30 (sweet spot $15–$100). The average incumbent carries 1,355 reviews — the moat a new listing must climb.
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