---
title: "Kevin Murphy Night Rider — $216K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-night-rider"
last_updated: "2026-08-11T21:57:57.847Z"
locale: en
meta:
description: "Niche score 39/100 · $216K/yr market · 154K searches/yr · $31.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $216K/yr market · 154K searches/yr · $31.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kevin Murphy Night Rider — $216K/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy night rider**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 19Conversion 54Competition 9Returns 98Price range 92Avg price 95Brand share 0Review moat 46Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.98–$67.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,862.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$216K**
$216K/yr · 154K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy night rider is a $216K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy night rider market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$189K–$252K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#4,908**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY81% - Jada11% - Knight Rider4% - Playmobil4%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -12.0% search growth over the last 90 days.
5K3KBlack Friday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-night-rider/trend)
## **Top kevin murphy night rider search terms**
- **knight rider**103K/yr-3.6%0.1% conv. - **kevin murphy night rider**25K/yr-36.5%22.8% conv. - **night rider**19K/yr-10.9%1.5% conv. - **night rider kevin murphy**7K/yr-13.8%21.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-night-rider/search-terms)
## **Top kevin murphy night rider products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$32K30%$65K45%$97K60%$130K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz**KEVIN.MURPHY**$33.68**4.5★985 rev](https://www.amazon.com/dp/B09S3W4D21) [2**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**4.5★985 rev](https://www.amazon.com/dp/B079LC5BC2) [3**KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care**KEVIN.MURPHY**$33.80**4.3★2,217 rev](https://www.amazon.com/dp/B00HZSJZ9M) [4**Jada Toys Knight Rider K.I.T.T. Hollywood Rides Die-Cast Car Opening Doors Rubber Tires 1:32 Scale Collectible for Ages 8+ Black**Jada**$12.98**4.6★1,329 rev](https://www.amazon.com/dp/B07KB8ZYW1) [5**Jada Knight Rider K.I.T.T. 1982 Pontiac Firebird DIE-CAST Car with Light Up Feature 1: 24 Scale Vehicle Black**Jada**$35.74**4.8★3,357 rev](https://www.amazon.com/dp/B07L1GGPDT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz**KEVIN.MURPHY**$33.68**985 rev3y ago](https://www.amazon.com/dp/B09S3W4D21) [**PLAYMOBIL Knight Rider - K.I.T.T**Playmobil**$67.47**3,317 rev4y ago](https://www.amazon.com/dp/B09KHGQRM3) [**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**985 rev7y ago](https://www.amazon.com/dp/B079LC5BC2) [**Jada Knight Rider K.I.T.T. 1982 Pontiac Firebird DIE-CAST Car with Light Up Feature 1: 24 Scale Vehicle Black**Jada**$35.74**3,357 rev7y ago](https://www.amazon.com/dp/B07L1GGPDT) [**Jada Toys Knight Rider K.I.T.T. Hollywood Rides Die-Cast Car Opening Doors Rubber Tires 1:32 Scale Collectible for Ages 8+ Black**Jada**$12.98**1,329 rev7y ago](https://www.amazon.com/dp/B07KB8ZYW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Knight Rider Officially Licensed Merchandise KITT The Original Smart Car T-Shirt (White) Medium**Knight Rider**$19.99**5.0★**▲ 188%**](https://www.amazon.com/dp/B013PTQC5O) [**PLAYMOBIL Knight Rider - K.I.T.T**Playmobil**$67.47**4.8★**▲ 41%**](https://www.amazon.com/dp/B09KHGQRM3) [**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz**KEVIN.MURPHY**$33.68**4.5★**▲ 20%**](https://www.amazon.com/dp/B09S3W4D21) [**KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz**KEVIN.MURPHY**$34.37**4.6★**▼ 18%**](https://www.amazon.com/dp/B011SFW486) [**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**4.5★**▼ 18%**](https://www.amazon.com/dp/B079LC5BC2)
**~~View all trending →~~**
## **What buyers say about kevin murphy night rider**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent hair product”*
**Smell**16%
*“Smells fantastic and is consistent quality every time”*
**Value For Money**6%
*“Price is fair for what you get”*
**Strength**5%
*“The vehicle is not flimsy”*
**Functionality-Overall**4%
*“Works okay”*
**Ease Of Use**4%
*“Its pretty easy to use”*
**Hair Growth**4%
*“Applying at the right level of dampness means my hair is good for at least 3 days”*
**Adhesion/Stickiness**4%
*“without looking sticky or matted”*
**Suitability Straight Hair**4%
*“So good on my hair that made my sexiness into whole level”*
**Texture/Consistency-Overall**3%
*“The hold and texture are good,”*
### **What buyers complain about **
**Quality-Overall**11%
*“Cheap Quality”*
**Smell**11%
*“it's pretty greasy and smells chemical-y”*
**Instructions/User Manual/Troubleshooting**9%
*“Instructions please, video”*
**Brightness/Shine/Glow**6%
*“Doesnt have a shine or anything to it”*
**Size-Overall**6%
*“Pretty small”*
**Suitability Short Hair**3%
*“I love this product have short spiky hair works great”*
**Battery Life**3%
*“batteries wore off”*
**Value For Money**3%
*“Expensive”*
**Ease Of Cleaning**3%
*“how hard you wash it”*
**Functionality-Overall**3%
*“This does not work like the original at all which is now extremely difficult to get since KM sold”*
### **Top return reasons **
**Smell**12%
**Moist/Dry**10%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Product Condition**6%
**Hair Related**6%
**Suitability Short Hair**6%
**Functionality-Overall**5%
**Texture/Consistency-Overall**5%
**Adhesion/Stickiness**5%
## **Common questions**
- **Is kevin murphy night rider profitable to sell on Amazon United States?**
- The niche generates $216K/yr across 8 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the kevin murphy night rider niche?**
- 4 brands and 68 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy night rider?**
- Top complaints mined from reviews: Quality-Overall, Smell, Instructions/User Manual/Troubleshooting. The return rate is 0.5%.
- **When does demand for kevin murphy night rider peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the kevin murphy night rider niche?**
- Listings span $12.98–$67.47; the average listing price is $31.49 (sweet spot $15–$100). The average incumbent carries 1,862 reviews — the moat a new listing must climb.
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