---
title: "Kevin Murphy Hydrate Me Wash — $320K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-hydrate-me-wash"
last_updated: "2026-08-11T16:48:18.857Z"
locale: en
meta:
description: "Niche score 44/100 · $320K/yr market · 43K searches/yr · $66.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $320K/yr market · 43K searches/yr · $66.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kevin Murphy Hydrate Me Wash — $320K/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy hydrate me wash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 25Conversion 91Competition 11Returns 95Price range 44Avg price 87Brand share 0Review moat 72Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$66.91**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****611.44**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$320K**
$320K/yr · 43K searches
**Price range**
**Okay****$31.39–$186.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, kevin murphy hydrate me wash is a $320K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy hydrate me wash market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$401K–$535K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#1,707**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — -0.4% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-hydrate-me-wash/trend)
## **Top kevin murphy hydrate me wash search terms**
- **kevin murphy hydrate me wash**16K/yr-5.3%13.7% conv. - **kevin murphy hydrate me**10K/yr+7.8%11.5% conv. - **kevin murphy hydrate me rinse**7K/yr+6.6%11.8% conv. - **kevin murphy hydrate me shampoo**3K/yr+0.8%12.0% conv. - **kevin murphy hydrate me conditioner**3K/yr-19.6%10.2% conv. - **hydrate me wash shampoo kevin murphy**2K/yr+2.4%17.6% conv. - **kevin murphy hydrate**2K/yr-3.5%12.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-hydrate-me-wash/search-terms)
## **Top kevin murphy hydrate me wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$48K30%$96K45%$144K60%$192K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz**KEVIN.MURPHY**$35.38**4.7★1,268 rev](https://www.amazon.com/dp/B003BX65A2) [2**KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$35.35**4.5★1,367 rev](https://www.amazon.com/dp/B003BWVELI) [3**KEVIN.MURPHY - HYDRATE-ME.WASH 8.4oz**KEVIN.MURPHY**$34.69**4.6★9 rev](https://www.amazon.com/dp/B0BT69YQST) [4**KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 250 mL / 8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$66.17**4.5★1,367 rev](https://www.amazon.com/dp/B0G1ZFTYDT) [5**KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 1 L / 33.8 fl oz**KEVIN.MURPHY**$87.23**4.5★1,367 rev](https://www.amazon.com/dp/B003D1KV8O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 250 mL / 8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$66.17**1,367 rev8mo ago](https://www.amazon.com/dp/B0G1ZFTYDT) [**KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$66.36**2 rev8mo ago](https://www.amazon.com/dp/B0G1ZKG42B) [**KEVIN.MURPHY - HYDRATE-ME.WASH 8.4oz**KEVIN.MURPHY**$34.69**9 rev1y ago](https://www.amazon.com/dp/B0BT69YQST) [**Kevin Murphy Hydrate Me Kakadu Plum Infused Wash And Rinse 33.8 oz Dou**KEVIN.MURPHY**$186.75**30 rev10y ago](https://www.amazon.com/dp/B01CQ6RLMA) [**Kevin Murphy Hydrate Me Rinse - 16.9 oz**KEVIN.MURPHY**$58.89**16 rev10y ago](https://www.amazon.com/dp/B01AJAITC6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEVIN.MURPHY - HYDRATE-ME.WASH 8.4oz**KEVIN.MURPHY**$34.69**4.6★**▲ 106%**](https://www.amazon.com/dp/B0BT69YQST) [**KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 250 mL / 8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$66.17**4.5★**▲ 53%**](https://www.amazon.com/dp/B0G1ZFTYDT) [**KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz (Pack of 2)**KEVIN.MURPHY**$66.36**5.0★**▲ 28%**](https://www.amazon.com/dp/B0G1ZKG42B) [**KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz**KEVIN.MURPHY**$35.38**4.7★**▲ 12%**](https://www.amazon.com/dp/B003BX65A2) [**Kevin Murphy Hydrate Me Kakadu Plum Infused Wash And Rinse 33.8 oz Dou**KEVIN.MURPHY**$186.75**4.6★**— 1%**](https://www.amazon.com/dp/B01CQ6RLMA)
**~~View all trending →~~**
## **What buyers say about kevin murphy hydrate me wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Great for dry hair”*
**Smell**18%
*“Smells great”*
**Quality-Overall**16%
*“Good quality”*
**Value For Money**13%
*“it feels worth the price”*
**Soft Feel**8%
*“Makes my hair feel soft”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Lather**5%
*“it lathers well”*
**Add-Ons/Attachments**3%
*“So many complements when using this”*
**Hair Styling**3%
*“My hair is looking amazing”*
**Durability**1%
*“Have used it for years”*
### **What buyers complain about **
**Value For Money**19%
*“A little pricey”*
**Smell**17%
*“The ine sent to me smells horrible”*
**Shape/Style**7%
*“I dont like the bottle shape sometimes difficult to open”*
**Leak-Proof**7%
*“Product arrived leaking”*
**Color**7%
*“The color should obviously not be brown”*
**Allergies**7%
*“it made my scalp itchy”*
**Hair Related**5%
*“its hard to find the right products that for my hair type. lots of fine hair”*
**Size-Overall**3%
*“Very small bottles for the price”*
**Suitability Short Hair**3%
*“Didn't work for my fine hair”*
**Moist/Dry**1%
*“It didnt hydrate my hair like it has when I bought the product in person”*
### **Top return reasons **
**Smell**20%
**Leak-Proof**16%
**Size-Overall**13%
**Value For Money**8%
**Moist/Dry**8%
**Suitability Short Hair**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Ease Of Cleaning**2%
**Motor Power**2%
## **Common questions**
- **Is kevin murphy hydrate me wash profitable to sell on Amazon United States?**
- The niche generates $320K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kevin murphy hydrate me wash niche?**
- 1 brands and 22 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy hydrate me wash?**
- Top complaints mined from reviews: Value For Money, Smell, Shape/Style. The return rate is 0.9%.
- **When does demand for kevin murphy hydrate me wash peak?**
- Demand peaks in Jul–Aug; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the kevin murphy hydrate me wash niche?**
- Listings span $31.39–$186.75; the average listing price is $66.91 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.
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