---
title: "Trend — kevin murphy hairspray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-hairspray/trend"
last_updated: "2026-08-11T21:51:37.249Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.0M/yr market · 226K searches/yr · $29.65 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.0M/yr market · 226K searches/yr · $29.65 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — kevin murphy hairspray - Flapen"
---

# **kevin murphy hairspray**

**Launch it**

A $1.0M/yr market growing +17.3% this quarter with returns at 0.2% — clears our launch bar.

Market size 78Growth 47Conversion 97Competition 17Returns 99Price range 91Avg price 95Brand share 0Review moat 46Quality gap 58

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$29.65**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.74–$37.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 226K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+17.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,872.8**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend