---
title: "Kevin Murphy Hairspray — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-hairspray"
last_updated: "2026-08-11T15:51:38.202Z"
locale: en
meta:
description: "Niche score 58/100 · $1.0M/yr market · 226K searches/yr · $29.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.0M/yr market · 226K searches/yr · $29.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Kevin Murphy Hairspray — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy hairspray**
**Launch it**
A $1.0M/yr market growing +17.3% this quarter with returns at 0.2% — clears our launch bar.
Market size 78Growth 47Conversion 97Competition 17Returns 99Price range 91Avg price 95Brand share 0Review moat 46Quality gap 58
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$29.65**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.74–$37.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 226K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,872.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy hairspray is a $1.0M/yr Amazon United States market (226K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy hairspray market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$890K–$1.2M**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — +17.3% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-hairspray/trend)
## **Top kevin murphy hairspray search terms**
- **kevin murphy free hold**55K/yr+11.3%22.2% conv. - **kevin murphy hairspray**52K/yr+23.7%11.3% conv. - **kevin murphy bedroom hair**24K/yr+3.5%13.2% conv. - **kevin murphy hair spray**14K/yr+46.3%9.0% conv. - **kevin murphy travel size hair products**16K/yr+2.1%1.5% conv. - **kevin murphy session spray flex**8K/yr+97.5%9.8% conv. - **kevin murphy travel size**10K/yr+26.2%2.0% conv. - **kevin murphy session spray**7K/yr+17.2%10.9% conv. - **bedroom hair kevin murphy**8K/yr-9.4%13.1% conv. - **kevin murphy texture spray**7K/yr+18.7%7.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-hairspray/search-terms)
## **Top kevin murphy hairspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$100K20%$200K30%$300K40%$400K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz**KEVIN.MURPHY**$34.37**4.6★2,703 rev](https://www.amazon.com/dp/B011SFW486) [2**Kevin Murphy Bedroom Hair Flexible Texturising Hairspray 7.9 Ounce**KEVIN.MURPHY**$37.03**4.5★2,250 rev](https://www.amazon.com/dp/B0746RKGWT) [3**KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.73**4.5★2,250 rev](https://www.amazon.com/dp/B076MKBZMZ) [4**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.63**4.4★1,797 rev](https://www.amazon.com/dp/B07RW2KMLW) [5**KEVIN.MURPHY Session Strong Hold Finishing Spray 11.4 Fl Oz**KEVIN.MURPHY**$36.47**4.4★1,797 rev](https://www.amazon.com/dp/B001HRJCKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEVIN.MURPHY TOUCHABLE - Spray Wax Finishing Hair Spray - For All Hair Types - Hair Styling for Texture & Hold - Long Lasting - With Milk Thistle & Carrot Seed Oil - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$36.51**548 rev7y ago](https://www.amazon.com/dp/B07T57Q73C) [**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.63**1,797 rev7y ago](https://www.amazon.com/dp/B07RW2KMLW) [**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz**KEVIN.MURPHY**$36.88**1,797 rev7y ago](https://www.amazon.com/dp/B07PZKNLS6) [**KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Breakage Prevention - Styling Product - Paraben Free Hair Care - 30 g / 1.1 oz**KEVIN.MURPHY**$13.74**2,703 rev7y ago](https://www.amazon.com/dp/B079LC5BC3) [**KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.73**2,250 rev8y ago](https://www.amazon.com/dp/B076MKBZMZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.63**4.4★**▲ 55%**](https://www.amazon.com/dp/B07RW2KMLW) [**KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz**KEVIN.MURPHY**$34.37**4.6★**▲ 26%**](https://www.amazon.com/dp/B011SFW486) [**KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.73**4.5★**▲ 19%**](https://www.amazon.com/dp/B076MKBZMZ) [**KEVIN.MURPHY Session Strong Hold Finishing Spray 11.4 Fl Oz**KEVIN.MURPHY**$36.47**4.4★**— 8%**](https://www.amazon.com/dp/B001HRJCKY) [**KEVIN.MURPHY SESSION.SPRAY - Strong Hold Finishing Hair Spray - For All Hair Types - Long Lasting Hold - Humidity Resistant Hair Care - 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.69**4.4★**— 3%**](https://www.amazon.com/dp/B017W2G99Y)
**~~View all trending →~~**
## **What buyers say about kevin murphy hairspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Fragrance strong”*
**Quality-Overall**9%
*“Great styling product”*
**Weight Light**6%
*“Not too heavy”*
**Texture/Consistency-Overall**5%
*“The texture is light”*
**Soft Feel**5%
*“leaves my hair soft”*
**Hair Styling**5%
*“Gives my fine hair body”*
**Hair Growth**4%
*“Doesnt cause build up”*
**Value For Money**4%
*“easier on budget”*
**Ease Of Use**3%
*“It brushes out easily”*
**Suitability Straight Hair**2%
*“Gentle on my very fine hair”*
### **What buyers complain about **
**Smell**24%
*“smells like an awful perfume”*
**Value For Money**14%
*“very pricey”*
**Adhesion/Stickiness**9%
*“sticky buildup”*
**Size-Overall**6%
*“the top doesnt fit properly”*
**Product Condition**4%
*“It looks used”*
**Texture/Consistency-Overall**4%
*“Consistency of butter”*
**Unsustainable Design**3%
*“Bad bottle design”*
**Symptom Reduction**3%
*“didn't like, doesn't give the effect I was looking for”*
**Durability**3%
*“Gave it away after two uses”*
**Jamming/Clogging**3%
*“This will clog on you”*
### **Top return reasons **
**Smell**21%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**8%
**Product Condition**7%
**Size-Overall**7%
**Functionality-Overall**6%
**Suitability Short Hair**5%
**Leak-Proof**5%
**Moist/Dry**4%
**Value For Money**4%
## **Common questions**
- **Is kevin murphy hairspray profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 10 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Launch it (58/100).
- **How competitive is the kevin murphy hairspray niche?**
- 1 brands and 26 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy hairspray?**
- Top complaints mined from reviews: Smell, Value For Money, Adhesion/Stickiness. The return rate is 0.2%.
- **When does demand for kevin murphy hairspray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the kevin murphy hairspray niche?**
- Listings span $13.74–$37.03; the average listing price is $29.65 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.
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