---
title: "Kevin Murphy Free Hold — $3.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-free-hold"
last_updated: "2026-08-11T17:44:29.252Z"
locale: en
meta:
description: "Niche score 64/100 · $3.3M/yr market · 900K searches/yr · $34.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $3.3M/yr market · 900K searches/yr · $34.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Kevin Murphy Free Hold — $3.3M/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy free hold**
**Launch it**
A $3.3M/yr market growing +6.4% this quarter with returns at 0.7% — clears our launch bar.
Market size 96Growth 33Conversion 89Competition 61Returns 97Price range 92Avg price 95Brand share 0Review moat 49Quality gap 50
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.3M**
$3.3M/yr · 900K searches
**Avg price**
**Incredible****$34.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.74–$50.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,589.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy free hold is a $3.3M/yr Amazon United States market (900K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 64/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy free hold market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.7M–$3.4M**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#183**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 96%
**Open market**
**0%**
- KEVIN.MURPHY100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +6.4% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-free-hold/trend)
## **Top kevin murphy free hold search terms**
- **kevin murphy hair products**555K/yr-0.5%7.0% conv. - **kevin murphy**185K/yr+15.8%6.9% conv. - **kevin murphy free hold**55K/yr+11.3%22.9% conv. - **kevin murphy styling products**21K/yr+127.7%9.2% conv. - **kevin murphy travel size hair products**16K/yr+2.1%1.9% conv. - **kevin murphy products**17K/yr-1.3%3.0% conv. - **kevin murphy travel size**10K/yr+26.2%2.8% conv. - **kevin.murphy hair products**10K/yr-11.2%4.1% conv. - **ken murphy hair products**5K/yr+9.4%7.7% conv. - **kevin murphy hair**5K/yr+5.6%6.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-free-hold/search-terms)
## **Top kevin murphy free hold products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$327K20%$655K30%$982K40%$1.3M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz**KEVIN.MURPHY**$34.37**4.6★2,703 rev](https://www.amazon.com/dp/B011SFW486) [2**KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz**KEVIN.MURPHY**$35.38**4.7★1,268 rev](https://www.amazon.com/dp/B003BX65A2) [3**KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$42.45**4.4★1,664 rev](https://www.amazon.com/dp/B00KQXIJB8) [4**Kevin Murphy Bedroom Hair Flexible Texturising Hairspray 7.9 Ounce**KEVIN.MURPHY**$37.03**4.5★2,250 rev](https://www.amazon.com/dp/B0746RKGWT) [5**KEVIN.MURPHY BODY.BUILDER - Hair volumising Mousse - For All Types - Weightless & Sulphate-Free Hair Mousse - Hair Care Treatment - With Tangerine Peel Oil - 350 mL / 11.8 fl oz**KEVIN.MURPHY**$37.45**4.4★1,938 rev](https://www.amazon.com/dp/B004K033ZK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz**KEVIN.MURPHY**$33.68**985 rev3y ago](https://www.amazon.com/dp/B09S3W4D21) [**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz**KEVIN.MURPHY**$36.88**1,797 rev7y ago](https://www.amazon.com/dp/B07PZKNLS6) [**KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Breakage Prevention - Styling Product - Paraben Free Hair Care - 30 g / 1.1 oz**KEVIN.MURPHY**$13.74**2,703 rev7y ago](https://www.amazon.com/dp/B079LC5BC3) [**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**985 rev7y ago](https://www.amazon.com/dp/B079LC5BC2) [**KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz**KEVIN.MURPHY**$21.73**2,250 rev8y ago](https://www.amazon.com/dp/B076MKBZMZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz**KEVIN.MURPHY**$13.85**4.5★**▲ 76%**](https://www.amazon.com/dp/B079LC5BC2) [**KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz**KEVIN.MURPHY**$46.48**4.4★**▲ 54%**](https://www.amazon.com/dp/B00KQXGYVK) [**KEVIN.MURPHY BODY.BUILDER - Hair volumising Mousse - For All Types - Weightless & Sulphate-Free Hair Mousse - Hair Care Treatment - With Tangerine Peel Oi- 100 mL / 3 fl oz**KEVIN.MURPHY**$21.68**4.4★**▲ 47%**](https://www.amazon.com/dp/B01E0FN1RE) [**KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz**KEVIN.MURPHY**$34.37**4.6★**▲ 32%**](https://www.amazon.com/dp/B011SFW486) [**Kevin Murphy Body Mass 3.4 oz**KEVIN.MURPHY**$50.21**4.3★**▲ 14%**](https://www.amazon.com/dp/B00IO7FJJS)
**~~View all trending →~~**
## **What buyers say about kevin murphy free hold**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Fresh scent”*
**Quality-Overall**19%
*“Excellent hair product”*
**Value For Money**6%
*“worth it”*
**Hair Styling**5%
*“Keeps my hair in shape and adds volume”*
**Soft Feel**5%
*“Makes my hair feel so soft”*
**Suitability Straight Hair**5%
*“Works well for flat hair”*
**Hair Growth**3%
*“It worked great with my hair”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Moist/Dry**2%
*“Nice Moisturizing Shampoo”*
**Suitability Curly Hair**2%
*“Perfect to make those curls”*
### **What buyers complain about **
**Value For Money**13%
*“Expensive”*
**Smell**11%
*“unpleasant smell”*
**Leak-Proof**5%
*“Product arrived leaking”*
**Hair Related**5%
*“Makes my hair feel awful”*
**Adhesion/Stickiness**4%
*“very sticky afterwards”*
**Size-Overall**4%
*“It's a very small container”*
**Functionality-Overall**4%
*“I think I am going to call it quits - this product is way too expensive for over half of the supply to function so poorly”*
**Quality-Overall**4%
*“Disappointed in the quality this time”*
**Oily/Greasy**3%
*“But just was to moisturizing for me as I was greasy in less than 24 hours”*
**Product Condition**2%
*“It looks used”*
### **Top return reasons **
**Leak-Proof**17%
**Smell**15%
**Advertised Vs Actual Product**7%
**Suitability Short Hair**6%
**Functionality-Overall**6%
**Size-Overall**5%
**Moist/Dry**5%
**Value For Money**4%
**Product Condition**4%
**Oily/Greasy**3%
## **Common questions**
- **Is kevin murphy free hold profitable to sell on Amazon United States?**
- The niche generates $3.3M/yr across 23 tracked products. 90-day search growth is +6.4%. Flapen's verdict: Launch it (64/100).
- **How competitive is the kevin murphy free hold niche?**
- 1 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy free hold?**
- Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.7%.
- **When does demand for kevin murphy free hold peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the kevin murphy free hold niche?**
- Listings span $13.74–$50.21; the average listing price is $34.28 (sweet spot $15–$100). The average incumbent carries 1,590 reviews — the moat a new listing must climb.
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