---
title: "Kevin Murphy Doo Over Spray — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kevin-murphy-doo-over-spray"
last_updated: "2026-08-11T16:45:46.437Z"
locale: en
meta:
description: "Niche score 46/100 · $68K/yr market · 12K searches/yr · $41.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $68K/yr market · 12K searches/yr · $41.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kevin Murphy Doo Over Spray — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **kevin murphy doo over spray**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 17Conversion 96Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 62Quality gap 87
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$41.15**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$23.47–$67.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,015**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 12K searches
**Growth**
**Bad****-16.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy doo over spray is a $68K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–May. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kevin murphy doo over spray market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$62K–$82K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#614**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- KEVIN.MURPHY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 63 weeks — -16.3% search growth over the last 90 days.
800600Spike '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kevin-murphy-doo-over-spray/trend)
## **Top kevin murphy doo over spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$14K40%$27K60%$41K80%$54K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz**KEVIN.MURPHY**$36.47**4.2★1,086 rev](https://www.amazon.com/dp/B016RHITHU) [2**KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz (Pack of 2)**KEVIN.MURPHY**$67.71**4.2★1,086 rev](https://www.amazon.com/dp/B0G1ZF52LS) [3**KEVIN MURPHY DOO OVER DRY POWDER FINISHING HAIRSPRAY 3.4 OZ**KEVIN.MURPHY**$23.47**3.6★20 rev](https://www.amazon.com/dp/B07QNL7BTS) [4**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz**KEVIN.MURPHY**$36.88**4.4★1,797 rev](https://www.amazon.com/dp/B07PZKNLS6) [5**Kevin Murphy Doo Over Dry Powder Finishing Hair Spray 6.3 Ounce 178 Milliliters**KEVIN.MURPHY**$41.23**4.2★1,086 rev](https://www.amazon.com/dp/B07X1L7MTM)
### **Newest**
by launch date
[**KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz (Pack of 2)**KEVIN.MURPHY**$67.71**1,086 rev8mo ago](https://www.amazon.com/dp/B0G1ZF52LS) [**KEVIN MURPHY DOO OVER DRY POWDER FINISHING HAIRSPRAY 3.4 OZ**KEVIN.MURPHY**$23.47**20 rev3y ago](https://www.amazon.com/dp/B07QNL7BTS) [**Kevin Murphy Doo Over Dry Powder Finishing Hair Spray 6.3 Ounce 178 Milliliters**KEVIN.MURPHY**$41.23**1,086 rev6y ago](https://www.amazon.com/dp/B07X1L7MTM) [**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz**KEVIN.MURPHY**$36.88**1,797 rev7y ago](https://www.amazon.com/dp/B07PZKNLS6) [**KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz**KEVIN.MURPHY**$36.47**1,086 rev10y ago](https://www.amazon.com/dp/B016RHITHU)
### **Trending**
90-day click momentum
[**KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz (Pack of 2)**KEVIN.MURPHY**$67.71**4.2★**▲ 113%**](https://www.amazon.com/dp/B0G1ZF52LS) [**KEVIN MURPHY DOO OVER DRY POWDER FINISHING HAIRSPRAY 3.4 OZ**KEVIN.MURPHY**$23.47**3.6★**▲ 107%**](https://www.amazon.com/dp/B07QNL7BTS) [**KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz**KEVIN.MURPHY**$36.47**4.2★**— 1%**](https://www.amazon.com/dp/B016RHITHU) [**Kevin Murphy Doo Over Dry Powder Finishing Hair Spray 6.3 Ounce 178 Milliliters**KEVIN.MURPHY**$41.23**4.2★**▼ 39%**](https://www.amazon.com/dp/B07X1L7MTM) [**KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz**KEVIN.MURPHY**$36.88**4.4★**▼ 45%**](https://www.amazon.com/dp/B07PZKNLS6)
## **What buyers say about kevin murphy doo over spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“The smell is divine”*
**Soft Feel**19%
*“it seems to hold my hair in place in a soft”*
**Suitability Straight Hair**7%
*“I always get a compliment on my hair”*
**Weight Light**5%
*“Its lightweight which I wanted”*
### **What buyers complain about **
**Smell**33%
*“Awful scent”*
**Natural Resource Wastage**33%
*“Waste of money”*
**Adhesion/Stickiness**17%
*“Much stickier than real product”*
**Size-Overall**17%
*“size is smaller than real product”*
## **Common questions**
- **Is kevin murphy doo over spray profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the kevin murphy doo over spray niche?**
- 1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kevin murphy doo over spray?**
- Top complaints mined from reviews: Smell, Natural Resource Wastage, Adhesion/Stickiness. The return rate is 0.0%.
- **When does demand for kevin murphy doo over spray peak?**
- Demand peaks in Jan–May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the kevin murphy doo over spray niche?**
- Listings span $23.47–$67.71; the average listing price is $41.15 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.
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