---
title: "Trend — keratosis pilaris lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keratosis-pilaris-lotion/trend"
last_updated: "2026-08-11T19:53:43.533Z"
locale: en
meta:
  description: "Niche score 60/100 · $200K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $200K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — keratosis pilaris lotion - Flapen"
---

# **keratosis pilaris lotion**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 64Conversion 69Competition 36Returns 97Price range 76Avg price 91Brand share 53Review moat 23Quality gap 76

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.44**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$8.41–$36.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+41.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$200K**

$200K/yr · 148K searches

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****8,506.43**

avg incumbent reviews — the moat a new listing must climb

## Trend