---
title: "Keratina Sin Formol — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keratina-sin-formol"
last_updated: "2026-08-11T16:46:00.290Z"
locale: en
meta:
description: "Niche score 52/100 · $78K/yr market · 243K searches/yr · $36.15 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $78K/yr market · 243K searches/yr · $36.15 avg price. Weak search conversion (0.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keratina Sin Formol — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **keratina sin formol**
**Worth a look**
Shows a sweet-spot price point ($36.15 avg), but weak search conversion (0.9%) keeps it on the watch list.
Market size 20Growth 24Conversion 11Competition 72Returns 80Price range 95Avg price 95Brand share 79Review moat 42Quality gap 60
**Avg price**
**Incredible****$36.15**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.13–$94.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,252.3**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$78K**
$78K/yr · 243K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, keratina sin formol is a $78K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keratina sin formol market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$90K–$108K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**56%**
Top 20: 97%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**39%**
- KATIVA23% - KERAGEN10% - MAIKE AMOUR10% - Skin Revolution8% - I Belli Capelli5% - PLACENTA LIFE KERATIMASK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/keratina-sin-formol/trend)
## **Top keratina sin formol search terms**
- **alisado sin formol**48K/yr+17.8%1.1% conv. - **keratina sin formol**60K/yr-16.8%1.3% conv. - **keratina sin formol para alisar el pelo**47K/yr+36.5%1.3% conv. - **keratinas profesionales sin formol**21K/yr-58.7%0.8% conv. - **alisados organicos sin formol**15K/yr-6.4%0.7% conv. - **alisado organico**10K/yr-0.6%0.9% conv. - **keratina para alisar el pelo sin formol**10K/yr-0.7%1.4% conv. - **organic keratin hair treatment**8K/yr+5.5%1.6% conv. - **alisados**6K/yr+29.6%0.3% conv. - **alisado progresivo sin formol**4K/yr+43.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/keratina-sin-formol/search-terms)
## **Top keratina sin formol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid Up to 12 Weeks Frizz Control for Curly Wavy Frizzy Hair (Straightening Kit)**KATIVA**$22.91**4.3★11,310 rev](https://www.amazon.com/dp/B08TX7GTCQ) [2**RITUAL BOTANICO Keratina Organica 250 ML - 12 Aceites Naturales y Aminocidos que aportan brillo sedosidad y nutricin. Keratina para alisar el pelo entre 4-6 meses. Con Argn T Verde Karit**MAIKE AMOUR**$24.09**4.7★3,859 rev](https://www.amazon.com/dp/B0C6HLD3LX) [3**Ritual Botnico Keratina Orgnica | Treatment to Straighten Repair and Relax Hair | All Natural Organic & Vegan Ingredients | Product of Colombia| Keratin Medium 250ml/8.45 Fl Oz)**Skin Revolution**$28.94**4.7★452 rev](https://www.amazon.com/dp/B0F6VWWJ4S) [4**KATIVA Brazilian Keratin Straightening Kit - Alisado Brasileo Keratina + Potion 4 Heat Protectant Serum Smoothing Anti Frizz Hyaluronic Acid Argan Oil Vegan Up to 12 Weeks**KATIVA**$25.87**4.3★5,061 rev](https://www.amazon.com/dp/B0CB1KQ8Q4) [5**PLACENTA LIFE KERATIMASK Brazilian Straightening Kit with Keratin and Hyaluronic Acid - Keratin Treatment- Get a perfect smooth shiny and silky- Formaldehyde FREE**PLACENTA LIFE KERATIMASK**$19.49**4.2★14,685 rev](https://www.amazon.com/dp/B07F12F1TC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brazilian Keratin Treatment Blowout Complex-PROHALL SELECT ONE 4.05 oz-Formaldehyde Free Keratin Hair Treatment at Home-For All Hair Types-Queratina Brasilea Keratina Para Alisar el Pelo Sin Formol**Prohall Cosmetic**$32.77**555 rev5mo ago](https://www.amazon.com/dp/B0GL9VDJMS) [**Fashion Gold Keratin Hair Treatment (Up to 3 USES per Bottle) Hair Botox Treatment At Home Keratin Treatment Keratina para Alisar el Pelo Alisado Brasileo Alisados organicos SIN FORMOL 150g**Fashion Gold**$39.58**203 rev7mo ago](https://www.amazon.com/dp/B0FPDQ5Y5X) [**Kareol Extra Hydrating Brazilian Straightening Kit - Formaldehyde Free - With Hyaluronic Acid Argan Oil Keratin - Keratin Hair Treatment Keratina Para Alisar El Pelo Alisado Brasileo Keratina**Kareol**$22.34**99 rev9mo ago](https://www.amazon.com/dp/B0FV3YRSRK) [**Liss Alisado Crema Alisadora Alisado para Cabello Sin Formol Liss Keratina Hair Natural Silkiness 1pcs**Krajiyya**$15.13**224 rev12mo ago](https://www.amazon.com/dp/B0FHK4WRY2) [**Felps Professional Omega Zero Resistance Nanoplastia Treatment Zero Formaldehyde Hair Straightening with Macadamia Oil 3.38 fl.oz Mini**Felps Professional**$22.65**353 rev12mo ago](https://www.amazon.com/dp/B0FHMDN9BZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brazilian Keratin Treatment Blowout Complex-PROHALL SELECT ONE 4.05 oz-Formaldehyde Free Keratin Hair Treatment at Home-For All Hair Types-Queratina Brasilea Keratina Para Alisar el Pelo Sin Formol**Prohall Cosmetic**$32.77**4.4★**▲ 301%**](https://www.amazon.com/dp/B0GL9VDJMS) [**Ritual Botnico Keratina Orgnica | Treatment to Straighten Repair and Relax Hair | All Natural Organic & Vegan Ingredients | Product of Colombia| Keratin Medium 250ml/8.45 Fl Oz)**Skin Revolution**$28.94**4.7★**▲ 147%**](https://www.amazon.com/dp/B0F6VWWJ4S) [**Fashion Gold Keratin Hair Treatment (Up to 3 USES per Bottle) Hair Botox Treatment At Home Keratin Treatment Keratina para Alisar el Pelo Alisado Brasileo Alisados organicos SIN FORMOL 150g**Fashion Gold**$39.58**4.3★**▲ 140%**](https://www.amazon.com/dp/B0FPDQ5Y5X) [**Kareol Extra Hydrating Brazilian Straightening Kit - Formaldehyde Free - With Hyaluronic Acid Argan Oil Keratin - Keratin Hair Treatment Keratina Para Alisar El Pelo Alisado Brasileo Keratina**Kareol**$22.34**4.3★**▲ 128%**](https://www.amazon.com/dp/B0FV3YRSRK) [**Felps Professional Omega Zero Resistance Nanoplastia Treatment Zero Formaldehyde Hair Straightening with Macadamia Oil 3.38 fl.oz Mini**Felps Professional**$22.65**4.6★**▲ 125%**](https://www.amazon.com/dp/B0FHMDN9BZ)
**~~View all trending →~~**
## **Common questions**
- **Is keratina sin formol profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the keratina sin formol niche?**
- 23 brands and 71 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.
- **When does demand for keratina sin formol peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the keratina sin formol niche?**
- Listings span $15.13–$94.30; the average listing price is $36.15 (sweet spot $15–$100). The average incumbent carries 2,252 reviews — the moat a new listing must climb.
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