---
title: "Trend — keratin shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keratin-shampoo-and-conditioner/trend"
last_updated: "2026-08-11T21:51:56.119Z"
locale: en
meta:
  description: "Niche score 66/100 · $1.8M/yr market · 701K searches/yr · $31.30 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $1.8M/yr market · 701K searches/yr · $31.30 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — keratin shampoo and conditioner - Flapen"
---

# **keratin shampoo and conditioner**

**Launch it**

A $1.8M/yr market growing +14.2% this quarter with returns at 0.8% — clears our launch bar.

Market size 91Growth 43Conversion 79Competition 70Returns 96Price range 86Avg price 95Brand share 31Review moat 24Quality gap 43

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.30**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.8M**

$1.8M/yr · 701K searches

**Price range**

**Great****$6.97–$78.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+14.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,245.9**

avg incumbent reviews — the moat a new listing must climb

## Trend