---
title: "Keratin Oil — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keratin-oil"
last_updated: "2026-08-11T14:10:56.584Z"
locale: en
meta:
description: "Niche score 55/100 · $95K/yr market · 99K searches/yr · $18.93 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $95K/yr market · 99K searches/yr · $18.93 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keratin Oil — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **keratin oil**
**Worth a look**
Shows low returns (0.8%), but soft demand (-10.1% this quarter) keeps it on the watch list.
Market size 24Growth 20Conversion 59Competition 75Returns 96Price range 82Avg price 85Brand share 82Review moat 23Quality gap 38
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.93**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$2.90–$75.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$95K**
$95K/yr · 99K searches
**Review moat**
**Bad****7,552.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, keratin oil is a $95K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keratin oil market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$95K–$114K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#598**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**141**
**Top-5 brand share**
**53%**
Top 20: 99%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**40%**
- Jaloma17% - VITAMINS hair cosmetics10% - KÉRASTASE9% - Layhomo9% - L LUSETA8% - MAREE7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
350K250KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/keratin-oil/trend)
## **Top keratin oil search terms**
- **keratin oil**20K/yr-2.3%4.3% conv. - **keratin hair oil**22K/yr-9.1%3.3% conv. - **keratin hair serum**17K/yr-3.4%4.6% conv. - **keratin oil for hair**13K/yr-1.3%4.5% conv. - **keratin serum**9K/yr-0.4%5.9% conv. - **jaloma**7K/yr-30.3%1.6% conv. - **jaloma oil**6K/yr-38.1%4.5% conv. - **keratin serum for hair**4K/yr-15.2%8.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/keratin-oil/search-terms)
## **Top keratin oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VITAMINS hair cosmetics Keratin Hair Serum with Biotin Castor Oil & Collagen - Anti-Frizz Heat Protectant & Leave-In Shine Treatment for Dry Damaged Color-Treated Hair - 4.25 fl oz (125mL)**VITAMINS hair cosmetics**$20.59**4.5★9,185 rev](https://www.amazon.com/dp/B01456DJ66) [2**Keratin Hair Treatment Serum Hair Serum Treatment for Dry Damaged Hair Hair Oil Capsules with Keratin Argan Oil-Leave-in Anti Frizz Conditioner with Vitamins A C E & B5- No Rinse for All Hair Types**Layhomo**$9.59**4.6★3,068 rev](https://www.amazon.com/dp/B0D5XL5275) [3**Luseta Keratin Hair Oil Serum for Dry Damaged Color Treated Hair 3.38 oz**L LUSETA**$17.93**4.5★6,096 rev](https://www.amazon.com/dp/B0794RCP72) [4**Jaloma Coconut Oil with Keratin to Help Strengthen Hair 4 Oz Bottle**Jaloma**$2.90**4.5★1,267 rev](https://www.amazon.com/dp/B0DKVKNLYP) [5**MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment**MAREE**$11.34**4.5★2,425 rev](https://www.amazon.com/dp/B0FGXG294L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jaloma 3-Oil Blend Olive Almond & Castor Oils with Vitamins C E & F to Support Firmer Even-Looking Skin 4 FL Oz Each (Pack of 4)**Jaloma**$14.07**12 rev3mo ago](https://www.amazon.com/dp/B0GWN9CCG7) [**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**2,345 rev4mo ago](https://www.amazon.com/dp/B0G3D8F18H) [**MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment**MAREE**$11.34**2,425 rev1y ago](https://www.amazon.com/dp/B0FGXG294L) [**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size**KÉRASTASE**$30.96**9,312 rev1y ago](https://www.amazon.com/dp/B0F2QZQWDN) [**Jaloma Coconut Oil with Keratin to Help Strengthen Hair 4 Oz Bottle**Jaloma**$2.90**1,267 rev1y ago](https://www.amazon.com/dp/B0DKVKNLYP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jaloma 3-Oil Blend Olive Almond & Castor Oils with Vitamins C E & F to Support Firmer Even-Looking Skin 4 FL Oz Each (Pack of 4)**Jaloma**$14.07**4.3★**▲ 349%**](https://www.amazon.com/dp/B0GWN9CCG7) [**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**4.5★**▲ 278%**](https://www.amazon.com/dp/B0G3D8F18H) [**Difeel Vegan Keratin Premium Hair Oil - Anti Frizz & Shine 8 oz.**Difeel**$9.45**4.8★**▲ 52%**](https://www.amazon.com/dp/B0BYTJPDM4) [**STAR CARE 100% Virgin Keratin Vegan Oil for Hair and Skin (4oz/120ml) Plant-Based Strengthening and Hydrating Formula**STAR CARE**$12.39**4.4★**▲ 51%**](https://www.amazon.com/dp/B0DB3QG8LR) [**Jaloma Agua de Coco Coconut Water with Hyaluronic Acid Moisturizing Blurs Expression Lines 2 Pack 8.45 Fl Oz Each Bottle**Jaloma**$9.79**4.4★**▲ 37%**](https://www.amazon.com/dp/B0CX2T4FR4)
**~~View all trending →~~**
## **What buyers say about keratin oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Amazing smell”*
**Soft Feel**12%
*“Leaves hair soft”*
**Quality-Overall**12%
*“Excellent product”*
**Hair Growth**6%
*“Helps with hair growth”*
**Brightness/Shine/Glow**5%
*“Adds shine”*
**Value For Money**5%
*“Good price”*
**Moist/Dry**4%
*“Very hydrating”*
**Suitability Straight Hair**4%
*“Even great for straight hair”*
**Suitability Curly Hair**3%
*“Work well with curly hair”*
**Hair Styling**3%
*“my blowouts come out gorgeous”*
### **What buyers complain about **
**Smell**13%
*“Awful scent”*
**Value For Money**12%
*“It is expensive”*
**Oily/Greasy**10%
*“Made my hair greasy”*
**Hair Related**5%
*“Did not work on my hair”*
**Moist/Dry**4%
*“It has become dry”*
**Functionality-Overall**3%
*“not effective”*
**Size-Overall**3%
*“Small bottle for the price”*
**Suitability Short Hair**3%
*“Did not work on my hair”*
**Ease Of Use**2%
*“Hard to use”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Smell**14%
**Size-Overall**10%
**Functionality-Overall**10%
**Oily/Greasy**10%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Suitability Short Hair**6%
**Leak-Proof**4%
**Product Condition**4%
**Moist/Dry**3%
## **Common questions**
- **Is keratin oil profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the keratin oil niche?**
- 22 brands and 141 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in keratin oil?**
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.
- **When does demand for keratin oil peak?**
- Demand peaks in Jul–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the keratin oil niche?**
- Listings span $2.90–$75.29; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 7,552 reviews — the moat a new listing must climb.
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