---
title: "Products — keratin hair mask - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keratin-hair-mask/products"
last_updated: "2026-08-11T19:53:42.317Z"
locale: en
meta:
  description: "Niche score 45/100 · $579K/yr market · 694K searches/yr · $17.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $579K/yr market · 694K searches/yr · $17.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — keratin hair mask - Flapen"
---

# **keratin hair mask**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 63Growth 14Conversion 57Competition 20Returns 97Price range 71Avg price 81Brand share 0Review moat 22Quality gap 62

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.45**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$9.54–$28.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$579K**

$579K/yr · 694K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,210.85**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-22.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products