---
title: "Keratin Hair Mask — $579K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keratin-hair-mask"
last_updated: "2026-08-11T18:47:14.139Z"
locale: en
meta:
description: "Niche score 45/100 · $579K/yr market · 694K searches/yr · $17.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $579K/yr market · 694K searches/yr · $17.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keratin Hair Mask — $579K/yr Amazon US Niche (2026) - Flapen"
---
# **keratin hair mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 14Conversion 57Competition 20Returns 97Price range 71Avg price 81Brand share 0Review moat 22Quality gap 62
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.45**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.54–$28.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$579K**
$579K/yr · 694K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****9,210.85**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, keratin hair mask is a $579K/yr Amazon United States market (694K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keratin hair mask market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$524K–$698K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**0%**
- MAREE83% - CRISTALBOX9% - SUNATORIA3% - Karseell3% - VITAMINS hair cosmetics2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
20K15KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/keratin-hair-mask/trend)
## **Top keratin hair mask search terms**
- **maree keratin hair treatment**229K/yr-36.7%4.2% conv. - **keratin hair mask**266K/yr-26.5%3.2% conv. - **maree hair mask**72K/yr-1.0%4.7% conv. - **maree hair**22K/yr+81.6%1.9% conv. - **maree keratin hair mask**25K/yr-1.1%5.1% conv. - **keratin mask**18K/yr+7.6%3.7% conv. - **maree hair products**14K/yr-23.0%3.1% conv. - **marre keratin hair treatment**16K/yr-36.2%3.3% conv. - **hair mask keratin**10K/yr+2.5%3.6% conv. - **keratin mask for dry & damaged hair**5K/yr-9.4%7.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/keratin-hair-mask/search-terms)
## **Top keratin hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$58K20%$116K30%$174K40%$232K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz White**MAREE**$21.26**4.4★10,703 rev](https://www.amazon.com/dp/B0CFG7FKWN) [2**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple**MAREE**$22.11**4.4★10,703 rev](https://www.amazon.com/dp/B0DQXSGCLW) [3**MAREE Hair Serum for Frizzy Dry Hair Styling Capsules with Keratin Argan Oil Vitamins A E B5 UV & Heat Protectant Frizz Control Serum for Women Aceite Para el Cabello Treatment**MAREE**$10.74**4.5★7,937 rev](https://www.amazon.com/dp/B0CJ7ZVDZR) [4**Keratin Hair Mask Keratin Hair Treatment 250g Hair Mask for Dry Damaged Hair Deep Conditioning Hair Treatment Mask Repair Treatment Damage Hair Root Natural Deep Conditioner Hydrating Hair Care Gifts**CRISTALBOX**$9.54**4.4★9,442 rev](https://www.amazon.com/dp/B07W8WWZ1M) [5**MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment**MAREE**$11.34**4.5★2,425 rev](https://www.amazon.com/dp/B0FGXG294L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello**MAREE**$21.71**173 rev3mo ago](https://www.amazon.com/dp/B0GHNJ3P7C) [**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Pearl**MAREE**$28.38**10,703 rev7mo ago](https://www.amazon.com/dp/B0FSDFT9L6) [**MAREE Leave-In Conditioner Hair Gloss for Dry Damaged Hair Leave-In Conditioner for Curly Hair Color Treated**MAREE**$11.56**1,315 rev10mo ago](https://www.amazon.com/dp/B0FMKLXTNW) [**MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment**MAREE**$11.34**2,425 rev1y ago](https://www.amazon.com/dp/B0FGXG294L) [**MAREE Hair Growth Serum - Caffeine Peptides Castor Rosemary Oil for Hair Growth - Products for Women & Men - Hair Oils for Hair Growth - Hair Regrowth Tonic - Scalp Serum - Suero Para El Cabello**MAREE**$22.46**142 rev1y ago](https://www.amazon.com/dp/B0F4DS62QK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAREE Anti Yellow Purple Hair Mask for Damaged Hair - Purple Deep Conditioner & Blonde Toner - Hydrating Deep Conditioning for Dry Curly Blonde Orange Brassy Bleached - Mascarilla para el Cabello**MAREE**$21.71**4.4★**▲ 335%**](https://www.amazon.com/dp/B0GHNJ3P7C) [**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Purple**MAREE**$22.11**4.4★**▲ 54%**](https://www.amazon.com/dp/B0DQXSGCLW) [**MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz Pearl**MAREE**$28.38**4.4★**▲ 28%**](https://www.amazon.com/dp/B0FSDFT9L6) [**2 Pack Collagen Hair Mask & Keratin Hair Mask Keratin Hair Treatment Repair Treatment Deep Conditioning Hair Treatment Mask for Damaged Hair Hydrating Conditioner with Argan Oil for Dry Hair**CRISTALBOX**$9.85**4.6★**▲ 27%**](https://www.amazon.com/dp/B08D3DM64N) [**SUNATORIA Keratin Hair Mask - Deep Repair for Dry Damaged Hair - Hydrolyzed Keratin Hyaluronic Acid Argan Oil and Collagen - Sulfate-Free Paraben-Free| 8.5 fl oz**SUNATORIA**$16.62**4.5★**▲ 17%**](https://www.amazon.com/dp/B08N471RKG)
**~~View all trending →~~**
## **What buyers say about keratin hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**22%
*“Nice and soft”*
**Quality-Overall**13%
*“Excellent product”*
**Smell**12%
*“smells absolutely divine”*
**Moist/Dry**6%
*“easy to dry”*
**Hair Growth**5%
*“it made my hair very soft”*
**Value For Money**4%
*“Excellent value for money”*
**Suitability Straight Hair**3%
*“If you want straight hair it will work well”*
**Suitability Curly Hair**3%
*“Good for curly hair”*
**Hair Styling**3%
*“It helps defined curls”*
**Brightness/Shine/Glow**3%
*“adds shine”*
### **What buyers complain about **
**Functionality-Overall**9%
*“Did not work”*
**Smell**8%
*“Smells weird”*
**Moist/Dry**7%
*“Makes hair dry”*
**Ease Of Use**7%
*“hard to control”*
**Hair Related**7%
*“Did not work in my hair”*
**Value For Money**4%
*“Just expensive”*
**Color**4%
*“didn't get color results”*
**Suitability Colored Hair**4%
*“Hard to get color out of hair”*
**Suitability Short Hair**3%
*“for my hair it really doesn't work”*
**Oily/Greasy**3%
*“Makes hair greasy”*
### **Top return reasons **
**Functionality-Overall**15%
**Advertised Vs Actual Product**11%
**Smell**11%
**Suitability Short Hair**8%
**Value For Money**6%
**Leak-Proof**5%
**Moist/Dry**5%
**Oily/Greasy**4%
**Hair Related**4%
**Damage/Burn Hair**3%
## **Common questions**
- **Is keratin hair mask profitable to sell on Amazon United States?**
- The niche generates $579K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the keratin hair mask niche?**
- 5 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in keratin hair mask?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Moist/Dry. The return rate is 0.5%.
- **When does demand for keratin hair mask peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the keratin hair mask niche?**
- Listings span $9.54–$28.38; the average listing price is $17.45 (sweet spot $15–$100). The average incumbent carries 9,211 reviews — the moat a new listing must climb.
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