---
title: "Products — keratherapy shampoo and conditioner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/keratherapy-shampoo-and-conditioner/products"
last_updated: "2026-08-11T23:24:45.124Z"
locale: en
meta:
  description: "Niche score 50/100 · $146K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $146K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — keratherapy shampoo and conditioner - Flapen"
---

# **keratherapy shampoo and conditioner**

**Worth a look**

Shows searches that convert (17.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 32Growth 53Conversion 98Competition 14Returns 95Price range 95Avg price 95Brand share 0Review moat 78Quality gap 27

**Conversion**

**Incredible****17.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$41.04**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$26.84–$59.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****446.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+24.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$146K**

$146K/yr · 21K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products