---
title: "Products — kerastase - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase/products"
last_updated: "2026-07-21T07:26:40.908Z"
locale: en
meta:
  description: "kerastase clears our launch bar: a $36.0M/yr market growing +101.8% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:description": "kerastase clears our launch bar: a $36.0M/yr market growing +101.8% this quarter with returns at 1.1%. Data updated Jul 2026."
  "og:title": "Products — kerastase - Flapen"
---

# **kerastase**

**Launch it**

A $36.0M/yr market growing +101.8% this quarter with returns at 1.1% — clears our launch bar.

Market size 100Growth 92Conversion 74Competition 57Returns 93Price range 95Avg price 94Brand share 0Review moat 24Quality gap 37

**Market size**

**Incredible****$36.0M**

$36.0M/yr · 10.9M searches

**Price range**

**Incredible****$26.35–$76.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$48.08**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Growth**

**Great****+101.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,148.84**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand