---
title: "kerastase — $36.0M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/kerastase"
last_updated: "2026-07-20T17:11:54.901Z"
locale: en
meta:
description: "kerastase clears our launch bar: a $36.0M/yr market growing +101.8% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:description": "kerastase clears our launch bar: a $36.0M/yr market growing +101.8% this quarter with returns at 1.1%. Data updated Jul 2026."
"og:title": "kerastase — $36.0M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **kerastase**
**Launch it**
A $36.0M/yr market growing +101.8% this quarter with returns at 1.1% — clears our launch bar.
Market size 100Growth 92Conversion 74Competition 57Returns 93Price range 95Avg price 94Brand share 0Review moat 24Quality gap 37
**Market size**
**Incredible****$36.0M**
$36.0M/yr · 10.9M searches
**Price range**
**Incredible****$26.35–$76.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$48.08**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 6% kills the launch gate
**Growth**
**Great****+101.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,148.84**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase is a $36.0M/yr Amazon United States market (10.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 68/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **400K–500K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$19.2M–$24.0M**
- units × avg price
- **Launch success**
- **—**
- 4 of 4 new (360d)
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **134 days**
## **Competition**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**0%**
- KÉRASTASE99% - K181%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +101.8% search growth over the last 90 days.
300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/kerastase/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.8M10%$3.6M15%$5.4M20%$7.2M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 25 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**4.5★2,345 rev](https://www.amazon.com/dp/B0G3D8F18H) [2**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins**KÉRASTASE**$58.50**4.6★9,312 rev](https://www.amazon.com/dp/B0BZZJWGPQ) [3**Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size**KÉRASTASE**$30.96**4.6★9,312 rev](https://www.amazon.com/dp/B0F2QZQWDN) [4**Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size**KÉRASTASE**$30.97**4.6★5,576 rev](https://www.amazon.com/dp/B0D2LWFF2P) [5**Kerastase Genesis Hair Serum - Prevents Hair Fall from Brushing Strengthens Weak Hair Enriched with Ginger & Caffeine 97% Less Breakage 3.04 Fl Oz**KÉRASTASE**$62.97**4.5★2,345 rev](https://www.amazon.com/dp/B086TPQJTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set**KÉRASTASE**$76.69**63 rev3mo ago](https://www.amazon.com/dp/B0GJFWD26N) [**KRASTASE Chronologiste Overnight Youth Serum Anti-Aging Night Serum Infused with Hyaluronic Acid & Abyssine Hydrates Plumps & Restores Shine 90ml**KÉRASTASE**$64.44**147 rev4mo ago](https://www.amazon.com/dp/B0GJDXD9S2) [**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**2,345 rev4mo ago](https://www.amazon.com/dp/B0G3D8F18H) [**KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz**KÉRASTASE**$49.59**235 rev6mo ago](https://www.amazon.com/dp/B0G7HJFJVH) [**Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types**KÉRASTASE**$37.64**2,570 rev1y ago](https://www.amazon.com/dp/B0DQV1FQ49)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set**KÉRASTASE**$76.69**4.5★**▲ 344%**](https://www.amazon.com/dp/B0GJFWD26N) [**KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz**KÉRASTASE**$49.59**4.2★**▲ 340%**](https://www.amazon.com/dp/B0G7HJFJVH) [**KRASTASE Chronologiste Overnight Youth Serum Anti-Aging Night Serum Infused with Hyaluronic Acid & Abyssine Hydrates Plumps & Restores Shine 90ml**KÉRASTASE**$64.44**4.2★**▲ 300%**](https://www.amazon.com/dp/B0GJDXD9S2) [**K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)**K18**$28.75**4.3★**▲ 238%**](https://www.amazon.com/dp/B09HR5KSR8) [**Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz**KÉRASTASE**$32.89**4.5★**▲ 169%**](https://www.amazon.com/dp/B0G3D8F18H)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**18%
*“The fragrance is lovely”*
**Soft Feel**13%
*“Leaves my hair soft”*
**Quality-Overall**12%
*“Excellent hair product”*
**Hair Growth**8%
*“helped the hair growth”*
**Value For Money**7%
*“Its super affordable”*
**Moist/Dry**4%
*“less dry”*
**Hair Styling**4%
*“Great for styling”*
**Suitability Straight Hair**4%
*“Its the best for the hair”*
**Brightness/Shine/Glow**3%
*“Soft and shiny”*
**Oily/Greasy**2%
*“Its not too oily, smells heavenly without being overpowering and keeps my hair strong and healthy”*
### **What buyers complain about **
**Value For Money**25%
*“So expensive”*
**Smell**10%
*“No fragrance - hair feels”*
**Size-Overall**9%
*“At first the tiny bottle seemed way too small”*
**Moist/Dry**5%
*“not well moisturizing”*
**Hair Related**4%
*“Did not work on my hair”*
**Functionality-Overall**4%
*“does not work as it claims”*
**Oily/Greasy**2%
*“Leaves hair greasy”*
**Suitability Short Hair**2%
*“Maybe not for shorter hair”*
**Damage/Burn Hair**2%
*“This product damaged my hair”*
**Advertised Vs Actual Product**1%
*“Totally misleading”*
### **Top return reasons **
**Size-Overall**15%
**Smell**14%
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Suitability Short Hair**6%
**Moist/Dry**6%
**Product Condition**5%
**Damage/Burn Hair**4%
**Oily/Greasy**3%
## **Common questions**
- **Is kerastase profitable to sell on Amazon United States?**
- The niche generates $36.0M/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Launch it (68/100).
- **How competitive is the kerastase niche?**
- 2 brands and 6 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in kerastase?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.1%.
- **When does demand for kerastase peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the kerastase niche?**
- Listings span $26.35–$76.69; the average listing price is $48.08 (sweet spot $15–$100). The average incumbent carries 5,149 reviews — the moat a new listing must climb.
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